北森控股開啟認購,你會參與嗎?
Futu News reported on March 30, this Thursday$BEISEN HOLDING (09669.HK)$It was announced that shares will be raised from March 30 to April 4. The company plans to issue 8,044 million shares, of which 804,400 shares will be publicly sold and 7.2396 million shares will be sold internationally. The issue price is HK$297 per share, 200 shares per lot. It is expected to be listed on April 13.

Company Overview
Based on 2021 revenue calculations, Kitasen Holdings is the largest provider of cloud-based human capital management (HCM) solutions in China. In 2021, out of about 300 market participants in the Chinese cloud HCM solutions market, the Group's market share accounted for 11.6%, a figure higher than the second and third largest companies combined. The Group's platform, ItalentX, provides enterprises with cloud-native SaaS products (that is, the Group's cloud-based HCM solutions) to help enterprises efficiently recruit, evaluate, manage, develop and retain talent.

In China's broader digital HCM market, based on 2021 revenue calculation, Hokusen Holdings ranked third among more than 500 market participants, with a market share of 3.4%.
Financial Overview
In terms of financial conditions, for the 2019 to 2022 fiscal year ending March 31, Beisen Holdings' revenue was 382 million yuan (RMB, same unit below), 459 million yuan, 556 million yuan, and 680 million yuan respectively. The compound revenue growth rate for the 2019 to 2022 fiscal year was 21.2%, and net losses were 690 million yuan, 1,267 million yuan, 940 million yuan and 1,909 million yuan respectively.

Industry prospects
Human capital management (or HCM) is a solution and related professional services used by enterprises to recruit, manage, develop, retain and optimize their talent. The HCM market is extremely complex, with a number of segmented modules with different functions, as shown in the figure below.

The Chinese HCM market has been growing steadily in recent years. According to insightful consulting data, the size of China's HCM market grew from RMB 375.7 billion in 2017 to RMB 660.8 billion in 2021, a compound annual growth rate of 15.2%, and is expected to reach RMB 1,625.9 billion in 2027, with a compound annual growth rate of 16.2% from 2021 to 2027.

Use of funding
In terms of fund-raising purposes, based on the issue price of HK$29.7, the net proceeds collected by Kitasen Holdings in this global sale of approximately HK$155 million will be used for the following purposes: about 35% will be used to further upgrade the company's integrated cloud HCM solutions; about 30% will be used to continuously improve technology development capabilities; about 15% will be used to enhance sales and marketing efforts; about 10% will be used for working capital and other general corporate purposes.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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