Pop Mart released its report card, with IP and channels working together to help maintain steady growth in performance.

2021On August 27, 2021, China's leading trendy cultural entertainment company, Pop Mart, released its financial report for the first half of 2021. The report shows,In the first half of 2021, Pop Mart's total revenue was 1.773 billion yuan, a year-on-year increase of 116.8%; net income adjusted to 0.435 billion yuan, a year-on-year increase of 144.1%.

From the perspective of IP segmentation, Pop Mart's IPs are showing a trend of blooming in multiple areas. In the first half of 2021, Pop Mart had a total of 6 IPs with revenue exceeding 0.1 billion yuan.Among them, Molly and Dimoo's income in the first half of 2021 both exceeded 0.2 billion yuan, with year-on-year growth of 81.9% and 74.5% respectively.2020The Monsters' IP SKULLPANDA released in the year continued to show strong growth, achieving an income of 0.183 billion yuan. The SKULLPANDA bear cat craze launched in April this year generated a single series sales income of RMB 92.8 million.The MonstersIncome of 0.146 billion yuan. The small sweet beans launched by the internal design team PDC exceeded RMB 63.7 million in revenue in the first half of the year.Overall, under pop mart's brand, continuous launch of new products of IP, strong performance of new IPs and new series, and diversified product matrix help maintain steady growth in performance.

Channels are another core competitive advantage for trendy toy companies. Pop mart's online and offline channels are steadily expanding, and multi-channel efforts are boosting performance. In the first half of the year, the number of stores increased from 187 in 2020 to 215, and the number of siasun robot&automation stores increased from 1,351 in 2020 to 1,477 as of June 30, 2021.

On the online front, the pop mart blind box machine on the WeChat platform achieved a revenue of 0.325 billion yuan in the first half of 2021, a year-on-year increase of 101%. The overall revenue of the e-commerce channel in the first half of 2021 was 0.353 billion yuan, a year-on-year increase of 104.7%. Recently, the flagship store of Pop Mart's super brands day achieved a full-day turnover of 94.06 million, hitting a new high, with a year-on-year growth of 122% compared to last year's Tmall Super Brand Day.

In other core indicators, Pop Mart's performance is also very impressive. In terms of members, through the continuous expansion of channels, the continuous enrichment of IP, and omni-channel member operation, the scale of members has achieved rapid growth. As of June 30, 2021, the total registered members have increased from 7.4 million on December 31, 2020 to 11.415 million, with an increase of 4.015 million newly registered members. The sales contribution from members in the first half of 2021 accounted for 91.8%, and the member repurchase rate was 49%.

Pop Mart has always been committed to promoting the development of the trendy toy market and continuously trying product innovations.In 2021, it officially launched the high-end trendy toy product line 'MEGA Collectible Series'. The MEGA Collectible Series SPACE MOLLY×SpongeBob SquarePants joint collection released in June this year quickly ignited the market. Among them, the 1000% (70cm) limited edition of 3000 units was sold in a draw format, attracting over 1 million participants. During the recent Tmall Super Brand Day, 2 MEGA Collectible Series 1000% SPACE MOLLY attracted nearly a million people to participate in the draw to buy new activities, and 15,000 units of the MEGA Collectible 400% SPACE MOLLY return series blind boxes were sold out in 1 second. The sales revenue exceeded 9 million yuan within a minute of the event opening. In addition, Pop Mart also appeared at the globally renowned trendy art event DesignerCon, where the limited edition MEGA Collectible Series released at the exhibition sold out rapidly.

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