On August 27, 2021, China's leading trend culture and entertainment company, Pop Mart, released the financial report for the first half of 2021. The report shows that in the first half of 2021, Pop Mart's total revenue was 1.773 billion yuan, a year-on-year increase of 116.8%; and the adjusted net profit was 0.435 billion yuan, a year-on-year increase of 144.1%.
 
In terms of IP distribution, Pop Mart's IPs showed a trend of flourishing. In the first half of 2021, Pop Mart had a total of 6 IPs with revenue exceeding 0.1 billion yuan. Among them, Molly and Dimoo both exceeded 0.2 billion yuan in revenue in the first half of 2021, increasing by 81.9% and 74.5% respectively year-on-year. The IP SKULLPANDA released in 2020 continued to grow strongly, achieving revenue of 0.183 billion yuan. The SKULLPANDA bear cat craze launched in April this year generated single-series sales revenue of 92.8 million yuan. The Monsters generated revenue of 0.146 billion yuan. The little sweet bean launched by the internal design team PDC generated over 63.7 million yuan in revenue in the first half of the year. Overall, Pop Mart continues to launch new products under its IPs, with strong performance in new IPs and series, and a diversified product matrix driving steady performance growth.
 
Distribution is another core competitiveness of trendy toy companies. Pop Mart's online and offline channels are steadily expanding, and multi-channel efforts are helping to drive performance growth. In the first half of the year, the number of stores increased from 187 in 2020 to 215, with siasun robot&automation stores...