Local tickets in Shanghai returned to 80% Ctrip M-Art Market to help upgrade the scenic area

As the popularity and temperature of the Shanghai tourism market continues to soar, local fancy games and in-depth exploration experiences are popular, and new products launched by travel platforms are also popular among young and trendy people. According to Ctrip data, since June, ticket reservations for local attractions in Shanghai have recovered to more than 80% in the same period last year. With the Shanghai Municipal Administration of Culture and Tourism announcing the gradual opening of cultural tourism venues on July 1, local tourism has ushered in another upward inflection point.

The reporter learned that the Ctrip community recently launched cross-border brand cooperation with the Shanghai Tower, including the “Damper Light and Movie Show”, “Shanghai Central City Camping”, “Sky Afternoon Tea”, etc., bringing users a new trendy fun experience. The tallest building in China, a romantic garden terrace, and romantic afternoon tea in the clouds are labels reminiscent of a sweet date scene, which can now also be experienced in central Shanghai.

“Since June, tourism recovery in the Shanghai region has been mainly based on local travel. In particular, country camping, zoos, and theme parks suitable for families and friends are the most popular. As the temperature rises further, the popularity of summer products such as water themed products, forests, and coastal parks has increased the fastest.” The person in charge of Ctrip tickets introduced it.

Based on the rise in demand for summer summer vacations and the popularity of beauty principles among young hipsters, Ctrip and the Shanghai Center innovated and integrated current popular camping products and introduced them into the urban scene, so that users can enjoy the camping experience without having to work in a boat. The Ctrip community project leader explained that the urban camping series combines outdoor aesthetics with life, food, and art. The lighting and props are all professionally designed to make it easy to check in and take pictures, creating a poetic world in the bustling city center for users.

Furthermore, as the tallest building in China, the center of Shanghai has always been one of the most popular places to check in as a “town tower artifact” with the damper located on the 126th floor. Walking into the newly upgraded Tianshi 632 art space, the ethereal atmosphere guides every visitor's senses. The light and shadow accompanies the sound of all sides, and through the dampers, swings to show different color changes. According to reports, the damper light show will officially open for business on July 1.

The picture is from Ctrip Community Contracted Traveler: Yunyun's mom Vivi

In a recent camping experience in central Shanghai, Ctrip community KOL Yunyun's mom Vivi explained that currently most campgrounds are easily more than an hour's drive from the city. In addition, some campgrounds require heavy equipment, and are also bothered by high temperatures and mosquitoes during the heat, so they don't prefer summer camping, but urban camping is a great solution to the problem of poor experiences, and the night time is more flexible.

Xie Xiaoqing, a senior researcher at the Ctrip Research Institute, explained that due to its strong sense of experience and participation, nighttime tourism has become a consumer hotspot in recent years, and many cities are also focusing on creating nighttime consumption formats to stimulate the vitality of urban space and enhance the quality of play for citizens and travelers. With the arrival of the peak summer season and the recovery of the domestic travel market, nighttime travel will become an important driving force for consumption. According to Ctrip data, as of June 29, the popularity of night tours on the platform this year increased by 28% compared to the same period last year.

According to information, on the basis of the original ticketing cooperation with Ctrip, the Shanghai Center is carrying out more diverse and in-depth cooperation on ticketing, content, and offline activities through the M-Art Ctrip Art Bazaar project co-created by the Ctrip Community & Ctrip Tickets.

In order to differentiate the impression of a traditional tourist attraction, the Ctrip community helped upgrade the center of Shanghai into a “new landmark for trendy entertainment in Shanghai” through advantages such as channels, content, and traffic, and transform it into a new trendy place integrating “eat, drink and play.” According to information, on the Ctrip platform, you can also buy tickets for the Shanghai Central Sightseeing Hall, afternoon tea on the cloud, and Tianshi Light and Film Show products. For families with parents and children who just need a walk, they can sign up for activities such as Sleepover Stars and Little Firefighters to further explore the urban landscape and emerging technology at the top of Shanghai.

Li Qiang, the relevant person in charge of the Shanghai Center, said that since the outbreak, although the tourism, catering, and cultural tourism business in the Shanghai Center building has been affected to a certain extent, the scenic area is still actively expanding the richness of emerging cultural tourism activities under strict implementation of various epidemic prevention measures, such as light and film shows, city camping, night sleepovers, and city financiers. Joining forces with Ctrip to promote new cultural tourism content and new gameplay is also an initiative to keep up with the development trend of the global cultural tourism industry. We hope that more citizens and visitors will come and experience central Shanghai, a stylish, green, intelligent, and cultural vertical city.

Jessie, head of the Ctrip community, explained that the M-Art Ctrip Art Market project has now covered brand collaborations in various trendy art categories such as art galleries, art exhibitions, stage plays, talk shows, and camping. On the basis of ticketing cooperation, the Ctrip community and the brand carry out a series of fancy promotions for creative projects through resource sharing and product co-creation, including online content marketing, KOL experience promotion, and offline joint name activities.

With the further opening of cultural tourism venues in Shanghai on July 1, the long-standing backlog of travel demand from Shanghai users will be further released. Along with the accelerated recovery of cross-provincial travel, the popularity of overseas travelers visiting Shanghai will also further increase.