In today's increasingly competitive cosmetics industry, the ...

YouQuHui understands deeply that building a brand doesn't necessarily mean covering all aspects, but rather concentrating on an explosive burst after resource integration. Therefore, in the process of representing Kosé cleansing oil, YouQuHui fully leveraged its advantages in channels, marketing, and supply chain to engage in deep collaboration with the Kosé Group, jointly creating a blockbuster product. Additionally, YouQuHui actively brought in external resources, such as collaborating with renowned artists, beauty bloggers, and influencers for product promotion, further enhancing brand awareness and influence.

During the on-site exchange at the KCP factory, the YouQuHui team systematically observed the entire process from raw material selection, sterile production, to strict quality control. The highly clean environment, standardized operating procedures, and comprehensive risk management system within the factory ensured that every bottle of product met high standards of production safety and quality requirements. The team also exchanged views on specific production processes, such as stability testing of products under different temperature conditions and batch management systems for packaging labels, deepening their understanding of product quality control details. This visit gave the team an intuitive and profound understanding of Kosé Group's rigorous production logic and excellent product execution capabilities. Both parties took this opportunity to exchange opinions on future cooperation in sustainable production, supply chain coordination, and other areas, accumulating more consensus for subsequent cooperation.

YouQuHui firmly believes that a brand’s value is not about quantity but precision, depth, and scale. Hence, during the representation of Kosé cleansing oil, YouQuHui always focused on service as the core, paying real-time attention to user needs and user tags to accurately target market demand. Ultimately, through this multi-layered operation method, they created a super blockbuster in the cleansing oil market. At the same time, YouQuHui emphasized the shaping and dissemination of brand culture by organizing various online and offline activities to enhance consumer recognition and loyalty to the brand.

Currently, China's beauty market is undergoing a critical phase transitioning from scale growth to quality leaps. The study tour between YouQuHui and the Kosé Group marks both a milestone in past cooperation and the starting point of a new journey. In the future, based on the outcomes of this study tour, both parties will deepen exploration in areas such as ingredient innovation, green packaging, and personalized services, adhering to strategies that focus on core brands and resource integration, continuously improving product quality and user experience, and providing consumers with more premium beauty products and services.

YouQuHui is a leading e-commerce operation service provider in China, specializing in cosmetics, adult personal care, baby personal care, health products, daily necessities, and more. It provides full-channel, multi-dimensional, end-to-end operational and customized services to major brands and has established long-term partnerships with numerous international well-known brands, maximizing the influence of each brand and unlocking brand potential.