Some people say that stocks are more lonely than a crush. So, investors need more than just short-term earnings, but a platform to share communication, a tool to understand real-time information, provide professional functions, or a set of systematic, personalized investment courses, often accompanied by the investment journey. In Hong Kong, if you ask about Futu Niu, the people will not be unfamiliar. With more than 2 million local users in Hong Kong, Niu Niu is already the most well-known investment platform for Hong Kong people, accompany the deepest investment community, and the IP peripheral products have become the mascot of investors.
Now, Futu Holdings Group's independent overseas brand moomoo is becoming a preferred investment platform for investors in more countries to accompany their investment journey. Born in 2018 in Silicon Valley, moomoo provides professional and easy-to-use investment tools, quotes and service experiences to local investors. Adhering to the vision of “becoming a significantly influential global financial services platform”, moomoo has gradually carved a more three-dimensional brand image in 5 years of growth. So, today's moomoo went to what markets, what stories have been experienced, and what kind of recognition has gained? Let's look along the timeline and look at the growth of moomoo over the past 5 years:

When moomoo stood in front of global investors in a gesture of accelerating growth, in Futu 2023 performance meeting, we gained more attention to moomoo, but also saw some external cognitive misunderstanding of moomoo:
Misunderstanding 1: Moomoo's user base is only overseas Chinese?
A: For every country, moomoo's target user base is all local investors. The default language of moomoo APP is the local mainstream language. In the United States, Singapore, Australia, Canada, and Malaysia, moomoo's default language is English and Japanese in Japan. At the same time, users can also select multiple languages in the settings to match different language habits and needs. Investors from different countries around the world meet each other in the Moo community, share their investment journey with other investors, and enhance their investment skills through free education and interactive activities. The investment path is not only moomoo, but also mooers from different parts of the world and languages.

Misunderstanding two: moomoo is Futu cattle in overseas avatar it?
A: Of course not, as Moomoo, an independent brand within Futu Group, in every country/region on the line, through the moomoo brand, completely different independent financial entities around the world, obtain a license locally and accept local regulation, for example:
In the US market, Moomoo Financial Inc. is a SEC registered entity, a member of the Financial Industry Regulatory Authority (FINRA), a SIPC certified member. Moomoo will strictly enforce the confidentiality of personal information and funds in accordance with the SEC and FINRA regulatory requirements Safety regulation matters;
In the Singapore market, Moomoo Financial Singapore Pte. Ltd is a licensed entity registered by the Monetary Authority of Singapore (MAS) (license number: CMS101000). Asset security regulations will also be strictly in accordance with the regulatory requirements of MAS, and the security regulations for personal data confidentiality will also be enforced in accordance with the Singapore Personal Data Protection Act (PDPA);
The same is true in other markets like Australia, Japan, Canada, and we are licensed in each country by an independent financial body in the region, regulated locally, and provide securities services through moomoo. Moomoo's various exhibition countries, also attracted many local recognized moomoo product power financial professionals to join the team. In Singapore, moomoo also received Great Place to Work Certification for talent development, a diverse work environment and a corporate culture that enhances the proportion of women's management, which is based on employee work based on 30 years of cultural groundbreaking research and data from Great Place to Work Certification derived from the judgment of the experience of the site.
Looking back at 2023, the moomoo team is improving every day, let's take a look at the dazzling Moo moment in the timeline that 2023 has passed.
US Market
Adhere to the combination of internationalization strategy and localization operation is one of the ways moomoo showcases the color of the brand in different regions and enhance brand awareness. Moomoo's brand image in the US market is stereoscopic this year, following the joy of moomoo's parent company Futu, which was ranked first and second in the financial industry by Fortune magazine's “100 fastest growing companies” in the US last year.
In May, as one of the exhibitors, Moomoo participated in the US professional investor industry event, TradersExpo. Justin Zacks, Vice President of US Business Strategy at moomoo, shared with the attendees his business insights on equity markets, investment education, and how to use moomoo to develop investment strategies to capture market opportunities.


In June, moomoo hosted the inaugural Investor Sharing Session 'Trading with moomoo: Evening Meet & Greet' in downtown Manhattan, inviting four senior YouTubers-Stocks with Josh, Larry Jones, Stock Moe and Kenan Grace to share their investment insights, focusing on current market trends and For the second half of the investment is expected.


Singapore Market
In Singapore, moomoo already has more than 800,000 users, accounting for nearly 30 per cent of the adult population in Singapore, according to the demographic data released in the first half of 2022 in Singapore. As the number of subscribers grew, moomoo's business richness in Singapore also grew. Moomoo Securities (Singapore) has won the Singapore Business Review FinTech Awards — Investment and Wealth Management for the third consecutive year.
In April, moomoo also held its first corporate and institutional services seminar in Singapore, focusing on the topic of how to attract and retain talent through the Employee Stock Option Program (ESOP), attracting more than 20 top managers from different industries to attend.

In July, moomoo hosted the biggest annual community event in Singapore, MooFest, attracting over 1,000 fintech investors. The participants discussed with the audience on different topics including market prospects, investment strategies, opportunities in Asia and other regions. During the period, Moomoo Singapore CEO Gavin Chia pointed out that 50% of retail investors in Singapore were profitable in the last 12 months.



Australia Market
In less than two years into the Australian market, moomoo has been loved by local investors for its excellent product experience, active investment community, extensive investment courses, stable trading systems, and more, and won the 'Best for Beginners' award at the We Money2023 Investment Awards.
Since 2023, Matt Willson, Australia's VP of Marketing Strategy, moomoo has been invited as a regular speaker on Australian mainstream TV station Ausbiz to provide market commentary on a weekly frequency.

In August, moomoo shared with investors at Westfield Pitt Street Mall (Sydney's largest business centre) to discuss the impact of money on the future and the power of the moomoo platform on investment behavior, and let more investors find fun through new ways such as investor education games.

Japan Market
Although the moomoo app is not long online in Japan, it has gradually gained the love of local users, and has gained the attention of many mainstream media in Japan, such as “Japan Keizai Shimbun” and other well-known media have repeatedly reported moomoo. In June this year, moomoo was named one of the top investment tools for Japanese retail investors by Nikkei Money, a renowned pan-finance magazine. Moomoo's superior app features and thoughtful localization services, including comprehensive news and information services, fully localized financial report reading Local investors like the Q&A feature embedded in financial statements meetings.

Since 2023, moomoo Japan's president has repeatedly spoken with Japanese financial influencers on investment and finance, the use of moomoo app features and moomoo's future plans in Japan.


In September, moomoo officially started its online securities business in Japan. Compared to the top 5 online brokerage firms in Japan, moomoo is currently the lowest commission among online brokers in Japan. At the same time, moomoo is Japan's online broker with the largest number of shares available for trading - about 7,000 US stocks available for trade, nearly 30% higher than the second-ranked companies.
Malaysia Market
In May, moomoo added Malaysia as a new base in Southeast Asia, a wholly owned subsidiary of Futu Holdings's Malaysia, and received the Approval in Principle of Capital Markets Services License from the Malaysia Securities Supervisory Commission. Moomoo, the first company in Malaysia to launch personalized, systematic investor education features, innovative technology capabilities, one-stop messaging, investor education, interactive community, and success in overseas markets such as Singapore, will also lead to over 33 million potential The Malaysian market of mouth structure opens a new era of technology-driven investment change.

In September, moomoo officially expanded into the Japanese and Canadian markets, providing local investors with professional-grade, easier to use investment tools, financial data and service experiences, enabling investors from more regions, backgrounds, and languages to interact in the moo community and also through moomoo The investment course of oo APP achieves self-growth. According to official data from Futu Holdings, the moomoo app had more than 70,000 Canadian stock users on moomoo and Futu cattle platforms prior to launch in Canada. The moomoo app has shown growth in the Japanese market, which was earlier. The overall classroom activity of the moo community in Japan and moo classroom teaching content increased by 330% and 142.27% respectively in the second quarter of this year.
As it accelerates its journey around the world, moomoo has landed in six markets in the US, Singapore, Australia, Japan, Malaysia and Canada, and moomoo is embracing every stop to look forward to. For global investors, the road to investment is sunny, flowers and wine, but sometimes face thorns, and you need to pay for growth. Futu Holdings, its sub-brands Futu Niu and moomoo will grow together with global investors, no matter the ups and downs of the market, anywhere in the world, providing easier and more convenient products that make investing easier and not alone.
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