“Use three production to gather two production to promote one production”, Chinese food safety helps rural revitalization with industrial SaaS+
“We have a cooperation project with the Hubei provincial government. Previously, the local crayfish industry mainly sold raw materials and was at the bottom of the food chain, with no brand effect or price advantage. After Chinese Food Min'an intervened, it helped local crayfish embark on the path of branding through front-end restaurant chains, which greatly opened up market share. We expect local crayfish sales to reach at least 3 billion dollars next year.”
On July 26, at the CFS2023 12th Financial Summit and 2023 Sustainable Business Conference, $ZHONGSHI MINAN(08283.HK$ Li Xiaodong, general manager of the Strategic Investment Department, shared this case, vividly explaining the enterprise advantages of integrating the precooker food industry in terms of safety and the concept of empowering the industry with SAAS+ services in the prepared food industry; strengthening the development pattern of “gathering three products to promote one production with two products” and creating a new development pattern of the “321" industry service path.
From the embarrassing situation of “not seeing everyday use” to now being written into the Central Committee Document No. 1 for the first time, the domestic prepared food industry has experienced more than 20 years of development before going from behind the scenes to the front of the stage, receiving great attention from all circles. Today, when it comes to the prepared food industry, not only is the market size of 1072 billion yuan expected to be chewed up over and over again by 2026, but its promising position in the context of rural revitalization is also well recognized. This situation is mainly due to the fact that the B-side has always occupied the largest share of the overall market share, even reaching more than 80%.
“B-side prepared dishes are essentially reshaping the supply chain organization model. They have found a balance between pure industrial mass production and personalized cooking, and have created continuous value for improving industry efficiency.” Li Xiaodong believes that because of this, “it is expected that the B-side will continue to be the mainstream of the development of the prepared food industry for a long time to come.”
As a listed company with precooked dishes as its core, how to combine “eating” with rural revitalization, in Li Xiaodong's words, “Chinese food safety did a particularly simple thing: incubate, acquire, and control a large number of restaurant chains at the front end, then link factories through the sales capacity of catering companies, so that the factory can produce the products that the market really needs, increase sales, and at the same time help farmers achieve a balance between production and marketing based on sales.”
It's easy to say, but it's even harder to actually do. Chinese Food Min'an, known as the “first stock of prepared food in Hong Kong stocks,” has seen the essence of prepared food from the beginning: agricultural products, which are mainly grown and farmed, are produced and processed by local processing plants, and then reached more consumers through online e-commerce such as Douyin, Tmall, and Jingdong, as well as offline scenarios such as supermarket chains, community convenience stores, and specialty food supply stores. And the “key” part of the whole process is who decides whether something is good or bad.
Li Xiaodong said, “We must break out of the 'think we produce good things' mentality. In particular, at present, the penetration rate of prepared dishes in the Chinese catering industry has exceeded 60%, and the entire mainstream market for pre-prepared food sales is concentrated in the catering industry. Only by relying on professional service companies to empower the entire industry chain can we truly “use sales to determine production” to help rural revitalization; develop brands to promote local agricultural products to the whole country; and cultivate more secondary, tertiary, and industrial belts to form a solid foundation.”
“People take food as heaven, food safety first”, just like the outlook for prepared dishes in the name of the Chinese Food Min'an enterprise. Next, China Food Min'an will continue to work to develop the B-side market, provide customized prepared food solutions for many restaurant chains to meet the rapid expansion needs of chain companies; gradually lay out the C-side market, including the construction of online platforms, offline markets and stores; focus on the G-side and cooperate with many domestic governments to build a complete supply chain management system and commercial enablement system using the most competitive industrial SAAS+ services to form a complete supply chain management system and commercial enablement system Move and contribute to rural revitalization The power of.
On July 26, at the CFS2023 12th Financial Summit and 2023 Sustainable Business Conference, $ZHONGSHI MINAN(08283.HK$ Li Xiaodong, general manager of the Strategic Investment Department, shared this case, vividly explaining the enterprise advantages of integrating the precooker food industry in terms of safety and the concept of empowering the industry with SAAS+ services in the prepared food industry; strengthening the development pattern of “gathering three products to promote one production with two products” and creating a new development pattern of the “321" industry service path.
From the embarrassing situation of “not seeing everyday use” to now being written into the Central Committee Document No. 1 for the first time, the domestic prepared food industry has experienced more than 20 years of development before going from behind the scenes to the front of the stage, receiving great attention from all circles. Today, when it comes to the prepared food industry, not only is the market size of 1072 billion yuan expected to be chewed up over and over again by 2026, but its promising position in the context of rural revitalization is also well recognized. This situation is mainly due to the fact that the B-side has always occupied the largest share of the overall market share, even reaching more than 80%.
“B-side prepared dishes are essentially reshaping the supply chain organization model. They have found a balance between pure industrial mass production and personalized cooking, and have created continuous value for improving industry efficiency.” Li Xiaodong believes that because of this, “it is expected that the B-side will continue to be the mainstream of the development of the prepared food industry for a long time to come.”
As a listed company with precooked dishes as its core, how to combine “eating” with rural revitalization, in Li Xiaodong's words, “Chinese food safety did a particularly simple thing: incubate, acquire, and control a large number of restaurant chains at the front end, then link factories through the sales capacity of catering companies, so that the factory can produce the products that the market really needs, increase sales, and at the same time help farmers achieve a balance between production and marketing based on sales.”
It's easy to say, but it's even harder to actually do. Chinese Food Min'an, known as the “first stock of prepared food in Hong Kong stocks,” has seen the essence of prepared food from the beginning: agricultural products, which are mainly grown and farmed, are produced and processed by local processing plants, and then reached more consumers through online e-commerce such as Douyin, Tmall, and Jingdong, as well as offline scenarios such as supermarket chains, community convenience stores, and specialty food supply stores. And the “key” part of the whole process is who decides whether something is good or bad.
Li Xiaodong said, “We must break out of the 'think we produce good things' mentality. In particular, at present, the penetration rate of prepared dishes in the Chinese catering industry has exceeded 60%, and the entire mainstream market for pre-prepared food sales is concentrated in the catering industry. Only by relying on professional service companies to empower the entire industry chain can we truly “use sales to determine production” to help rural revitalization; develop brands to promote local agricultural products to the whole country; and cultivate more secondary, tertiary, and industrial belts to form a solid foundation.”
“People take food as heaven, food safety first”, just like the outlook for prepared dishes in the name of the Chinese Food Min'an enterprise. Next, China Food Min'an will continue to work to develop the B-side market, provide customized prepared food solutions for many restaurant chains to meet the rapid expansion needs of chain companies; gradually lay out the C-side market, including the construction of online platforms, offline markets and stores; focus on the G-side and cooperate with many domestic governments to build a complete supply chain management system and commercial enablement system using the most competitive industrial SAAS+ services to form a complete supply chain management system and commercial enablement system Move and contribute to rural revitalization The power of.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.
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The official account of Zhongshi Minan Holdings Limited
China Food Min'an Holdings Co., Ltd. is a comprehensive service enterprise. It has launched smart kitchen sales and SaaS+ services for the prepared food industry around prepared dishes. It is known as the first stock in Hong Kong prepared food
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