$Aesthetic Medical International (PAIYY.US)$
There is no shortage of medical and aesthetic products, no shortage of marketing, no shortage of models, no shortage of doctors, and no shortage of technology. What is missing? There is a lack of brands.
Brand refers to the level of consumer awareness of a product or product line. It is a type of evaluation and perception of an enterprise, its products, after-sales service, and cultural values. It is a kind of trust. In fact, now there is a wide variety of products and services in various industries. Consumers don't necessarily have the patience to learn about their products and services one by one. Through some consumers' experiences and the word of mouth generated, they can gradually form group trust. If this brand launches new products, there is no need to spend a lot of money to make choices. That's the power of a brand. The brand has three products, which are inseparable from word of mouth, quality, character, etc.
01 Formal management provides a foundation for “safe and beautiful shaping”
Looking at the medical and aesthetic market environment, there are many institutions that operate for a short time and few that operate sustainably. Why? The formal operation is slow, but it lasts longer.Peng Airen strictly controls medical safety, regards medical quality as the lifeline of the enterprise, discloses the “Eight Major Promises” to the community, and strictly fulfills them——No need for uncertified drugs, no unqualified doctors, no misleading medical and aesthetic consumption for medical treatment seekers, protection of customer privacy, etc.A “safe and beautiful plastic” ten-point guarantee system has been established。

As a brand that provides beautiful solutions to consumers, Peng Ai needs to integrate nationally approved products launched by many upstream manufacturers to serve consumers together. Up to now,Pengai Medical & Aesthetic International has established global genuine product alliances with more than 40 global top 100, global top 500 and well-known brand companies, Johnson & Johnson, Erjian, Fitton, Hughel, Hugel, Hengli, Gao Demei, Huaxi Biotech, Cooperative Healthcare, etc.

Pengai Medical & Aesthetic International operates formal operations in hospitals and departments, doctors and nurses, equipment and products, technology and operation procedures, etc., to achieve “peace of mind and security”, so that customers can “enjoy beauty peacefully”.Medicine and aesthetics are a strict medical industry, and formal management alone cannot achieve “safe beauty treatment.” There must be a large number of talents, a high level of technology, a strict system, and even elevated to a culture and code of conduct.
02 Strict operation guarantees “safe and beautiful shaping”
The essence of medicine and aesthetics is medical treatment, including some strict surgeries.Pengai Medical & Aesthetic International has a strict system for surgery. It proposes 18 “safe channels” before, during, and after surgery, and implements 18 medical standard systems, including a first-time physician responsibility system, a third-level physician room inspection system, a difficult case discussion system, and a rescue system for critically ill patients。
After years of development, Pengai Medical & Aesthetic International has formed a unique “operating table culture”. In the medical and aesthetic industry, Peng Ai is one of the few medical and aesthetic institutions founded by doctors, and is unique with its “operating table culture”. At Pengai, every operation is a team composed of the main knife, assistants, instruments, patrol, anesthesia, etc.Sincere unity, close collaboration, and full dedication to the sacred mission of making beauty seekers beautiful.“Operating table culture” is the gene of Peng Ai's corporate culture and has become a symbol of the team spirit of Peng Ai employees.

However, in terms of anesthesia, which many hospitals overlook, Pengai Medical & Aesthetic International Group has put a lot of effort into it. Taking its own Pengcheng Hospital as an example, the team of Anesthetists, led by Dr. Ren Fang, Deputy Chief Physician of Anesthesiology, set up an anesthesiology department to monitor the entire operation, auxiliary monitoring instruments, observe the physical condition of beauty seekers in real time, and make effective adjustments to eliminate potential safety hazards.
As a company listed on the main board and a leading brand in the industry, Peng Ai needs to take on the heavy responsibility of the healthy development of the industry; in terms of medicine and beauty, it is also an industry that “thrives and loses with every loss”.
03 Promote industry progress and make “safe beauty shaping” benefit more people
The mission of Peng Ai Medical and Aesthetic International is to “promote the progress and development of China's medical and aesthetic industry”. It not only promotes the development of the “medical and aesthetic capital” in terms of brands, capital, and talents, but also sets an example for the industry in terms of “safe beauty treatment”, making the entire industry more favored by consumers and recognized and respected by society.
In 2005, Pengai Medical & Aesthetic International pioneered the concept of “safe beauty treatment”, incorporating “safe beauty treatment” into the corporate culture. In 2006, Mr. Zhu Chuanxian, former director of the Protocol Department of the Ministry of Foreign Affairs of the People's Republic of China, witnessed and awarded a license to Peng Ai for Safety and Beauty.
At the end of 2020, Pengai Medical and Aesthetic International and Forbes China jointly released the “2020 White Paper on China's Medical and Aesthetic Industry”, which aims to thoroughly study the development and transformation of the medical and aesthetic industry in China and the world, and establish the core concept of “safe beauty treatment” for the entire industry.

According to the “2020 White Paper on the Medical and Aesthetic Industry”, China added 5,150 new medical and aesthetic institutions in 2020, and China's pure medical and aesthetic market reached 1975 billion yuan, accounting for 17% of the world. The larger and faster the Chinese medical and aesthetic market, the more new companies will be attracted to become medical and aesthetic institutions. They do not have enough experience in “safe beauty treatment”, but they must pay attention to their ideas and actions.Peng Ai called on more medical and aesthetic institutions to pay attention to safety. Only this can we truly make the industry sustainable and help more people become safe and beautiful.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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