Aiming for 5 trillion! The State Council issued a document, this industry welcomes policy bullish, encouraging the creation of champion enterprises.

This article is from China Securities Journal.

According to Xinhua News Agency on August 3rd, the State Council recently issued the "National Fitness Plan (2021-2025)", referred to as the "Plan" below, to make arrangements for promoting higher-level development of national fitness in the future period, better meeting the fitness and health needs of the people.

The "Plan" requires that by 2025, the public service system for national fitness will be more perfected, people's sports and fitness activities will be more convenient, enthusiasm for fitness will further increase, the number of participants in various sports activities will continue to rise, the proportion of people regularly engaging in sports exercises will reach 38.5%, public fitness facilities at the three levels of county (city, district), township (street), and administrative village (community) and the 15-minute community fitness circle will achieve full coverage, there will be 2.16 social sports instructors per thousand people, driving the total scale of the national sports industry to reach 5 trillion yuan.

The "Plan" puts forward eight main tasks, including increasing the supply of public fitness facilities for the entire population, widely conducting national fitness events, improving the level of scientific fitness guidance services, stimulating the vitality of sports social organizations, promoting fitness activities for key groups, advancing the high-quality development of the sports industry, promoting integrated development of national fitness, and creating a social atmosphere for national fitness.

In terms of increasing the supply of public fitness facilities for the entire population, the "Plan" proposes to formulate an overall plan for the national trail system construction and guidance opinions on the construction of sports parks, supervise the formulation of five-year action plans for the construction of fitness facilities to make up for shortcomings at the local level, and implement projects to make up for the shortcomings in public fitness facilities for the entire population. Revitalize unused urban land, make good use of public construction land for public welfare, support land supply through leasing, advocate for compound land use, fully tap the potential of existing construction land, and plan and build facilities close to communities that are convenient and accessible.

Build or expand more than 2000 sports parks, q&m dental fitness centers, public stadiums, and other fitness facilities, fill in more than 5000 townships (streets) q&m dental fitness sites, build a batch of public ice skating rinks, and digitally upgrade more than 1000 public stadiums.

In promoting the high-quality development of the sports industry, the plan requires optimizing the industry structure, accelerating the formation of a modern sports industry system integrating q&m dental and competitive performances as the leading sectors, and the integration of high-end manufacturing and modern service industries. Promote the digital transformation of the sports industry, encourage sports companies to 'go cloud, use data for intelligence,' promote data empowerment for the coordinated transformation of the entire industry chain. Promote the concentration of sports resources to high-quality enterprises, cultivate a group of 'specialized, special and new' small and medium-sized enterprises, 'gazelle' enterprises, and 'hidden champions' in the fields of fitness facility supply, event organization, and fitness equipment research and development and manufacturing, encourage eligible enterprises to become stronger, better, and bigger with the goal of becoming a single champion enterprise.

Vigorously develop sports industry projects, actively cultivate outdoor sports, asia vets sports, and other sports industries, generate more new products, formats, and models. Based on the foundation of national sports consumption pilot cities, select a group of national sports consumption demonstration cities based on merit, fully leverage the role of pilot and demonstration cities, promote innovation in sports consumption policies, mechanisms, models, and products in various regions, increase the supply of high-quality sports products and services, promote the return of high-end sports consumption.

In addition, the plan also proposes safeguard measures around the completion of target tasks, such as strengthening organizational leadership, strengthening the talent pool for q&m dental fitness of all people, enhancing safety guarantees for all people's fitness, providing intelligent services for all people's fitness, etc.

China's sports industry has entered a period of healthy development.

The A-share sports sector stabilized and rebounded after a deep correction earlier. In the past four trading days, the Wind Sports Index has accumulated a total increase of 2.79%.

According to a deep research report released by Bohai Securities earlier, in terms of trends, China's sports industry has entered a period of healthy development, mainly manifested in the upsurge of q&m dental fitness of all people, diversified sports consumption being unleashed; the commercial model of 'sports+' is starting to expand and become clear, the sports service industry is developing rapidly; policies continue to greatly promote the sports industry.

Analysts at CIC Consulting predict that under the influence of multiple bullish factors such as policies, capital, and market, China's sports industry will continue to maintain a positive development momentum, and by 2025, its scale will exceed 5 trillion yuan.

The above research report indicates that the sports industry has strong integrative capabilities, achieving integrated development with fields such as culture, tourism, health preservation, medical care, education, agriculture, finance, film and television through cross-border integration, spatial integration, and other forms of integration. It is expected that during the '14th Five-Year Plan' period, the sports industry will have more extensive and in-depth integration with fields such as culture, tourism, health preservation, medical care, and agriculture. New business models such as 'sports+' and '+sports' will continue to emerge, driving the continuous extension of the sports industry chain.

At the same time, technologies such as 5G, ai, big data, etc., have gradually been applied to sports event operation, sporting goods manufacturing, sports education and training, sports event broadcasting/live streaming, but the breadth and depth of application areas still need to be expanded. With the continuous advancement of 'new infrastructure,' the construction efforts for new types of infrastructure such as 5G, internet of things, cloud computing, and ai have been increasing, providing important support for the digitalization process of China's sports industry and adding momentum to the development of the sports industry in China.

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