Xinyuan Service won the “2021 China Property Listed Company's Leading Asset Growth Enterprise”
On May 27, the 2021 China Real Estate and Property Listed Companies Research Results Conference was successfully held in Shenzhen. The “2021 Research Report on Listed Property Service Companies” was officially released at the conference. At the same time, the China Real Estate Evaluation Center of the Shanghai Yiju Real Estate Research Institute revealed the 2021 Top 20 Listed Chinese Property Service Companies, the 2021 China Property Service Listed Company Single Leading Company, and the 2021 China Property Service Enterprise Potential Unicorn List. Among them, Xinyuan Service won the “2021 China Property Listed Company Asset Growth Leading Company”.
The research results of the 2021 China Top 20 Listed Property Service Companies and related lists were obtained by the China Real Estate Evaluation Center of Shanghai Yiju Real Estate Research Institute through a scientific, impartial and objective evaluation index system and evaluation methods. Adhering to the principles of openness, fairness, and impartiality, and adhering to the form of voluntary participation and independent reporting by property service companies, the study measured six aspects of listed property service companies, including operating scale, profitability, risk resilience, growth potential, capital market performance, innovation ability and social responsibility, based on publicly published annual reports, semi-annual reports, quarterly reports and various announcements published by listed property service companies, and adopted a technical route combining subjective evaluation and objective evaluation (objective evaluation) and hierarchical analysis (subjective evaluation) ) and the efficacy coefficient method (objective evaluation) three research models, and the Borda combined evaluation method was used to synthesize the findings of the three research models to arrive at the final conclusion.
Company introduction
Xinyuan Service was founded in 1998. In the era of welfare housing division, it advocates comprehensive management from the natural attributes of houses to social attributes, so that owners can have not only a “house that can preserve and add value”, but also a “warm and comfortable home.” “Create and enjoy a smart city home” is the corporate mission of Xinyuan Service.
After 23 years of intensive cultivation, Xinyuan Service's footprint has moved from Zhengzhou to Henan and from the Central Plains to China. Today, it has established more than 45 branches in Beijing, Shanghai, Tianjin, Guangzhou, Chengdu, Sanya, Zhengzhou, Suzhou, Jinan, Xi'an, Henan, etc., covering residential community services, urban public services, government public services, and industrial park commercial services. As the first property company listed on the Hong Kong Stock Exchange in the central region, Xinyuan Service focuses on the development position of “becoming a leading smart operator in the pan-property industry” along with the development of China's property industry and the upgrading of urban service standards. Using the application of new technology, it focuses on providing owners and customers with a professional and intelligent service experience through solid property services.
In 2020, in the face of severe and complex domestic and international environments, especially the epidemic, global production activities were severely impacted. Xinyuan Service seized the opportunities of China's economic recovery and favorable policies in the post-pandemic era, and strived to meet the growing and awakening service needs of residents and achieve steady and high-quality growth by providing high-quality services. This is due to the steady growth strategy that Xinyuan Service has always maintained in the pace of enterprise development.
Steady pace of expansion and pursuit of high-quality growth
Xinyuan Service has always adhered to a steady and high-quality strategy, forming a unique method of scale growth.
In terms of overall committee expansion, Xinyuan Service undertakes new properties from developers in the project planning and marketing stages through cooperation with third-party developers, provides property brand support for developers' marketing, and is responsible for the operation and management of late-stage property projects. Through the creation of a demonstration role for benchmark projects in various regions, we attract more cooperation from third-party developers and form a virtuous cycle.
In terms of equity mergers and acquisitions, Xinyuan Service has always maintained a prudent attitude during the merger and acquisition process, mainly seeking enterprises with a state-owned background or enterprises with good operating efficiency as mergers and acquisitions.
In terms of state-owned enterprise cooperation and small-share trading, Xinyuan Service actively participated in the transformation of state-owned enterprises and the experiment of equity cooperation with local state-owned enterprises. It achieved optimal allocation with state-owned enterprises through shareholding, and at the same time achieved a double increase in revenue and profit through business integration and business outsourcing.
In terms of government cooperation and old city renovation, Xinyuan Service actively participated in government urban renovation projects and established an old city renovation model integrating construction and management. In 2020, through the wholly-owned acquisition of Chongqing Hongqi Property, the cooperation of Hangang Steel Group's three-supply and one-industry reform, and the small-share trading cooperation of Henan Yicheng Holdings, Xinyuan Service not only further expanded large-scale development channels, but also further optimized the business structure and extended it to industrial parks, schools, hospitals, etc.
Based on the traditional business model, in 2020, Xinyuan Service deeply laid out the stock asset operation business and established a stock asset operation system integrating early planning, marketing and promotion, sales agency, and post-management. At the same time, it continues to expand into new businesses for old city renovation and intelligent construction, and continues to cultivate new management and development capabilities.
Intelligent service system to provide professional support
While the business continues to develop and grow, Xinyuan Service has always adhered to the concept of “six heart service” and the service requirements of “high cost performance, high service experience, and high satisfaction”, and continuously innovated service content and service systems.
In 2020, Xinyuan Service focused on the four major types of property service needs: residential community services, industrial park commercial services, government public services, and urban public services, continuously optimizing and enriching service systems and service brands, and continuously improving basic service quality and customer service experience.
At the same time, Xinyuan Service is digitally transforming and upgrading the service system from the two dimensions of community digital service and property digital management, and has built two major platforms, 2C and 2B, to enable the community to create new business scenarios and improve the digital operation capacity of properties.
From data governance to the construction of six comprehensive systems, from data governance to a full employee portrait, full customer perspective, full asset cycle, full closed loop strategy, full business process, and finance, we have empowered the digital management transformation and digital business innovation of property services in all aspects. The digital and intelligent operation capabilities of Xinyuan Services have been further improved, providing specialized service support for the development and growth of Xinyuan Services.
Standing at the beginning of the “14th Five-Year Plan”, Xinyuan Service will continue to focus on the development position of smart operators in the pan-property industry, continue to adopt a steady and high-quality development strategy, focus on continuous healthy enterprise growth, strive to create a high-quality service experience, expand and strengthen the property infrastructure, and incubate Xinye internally, empower the development of Xin Property and Xin's industry through technology, form its own technological advantages and core capabilities on the basis of empowerment, open up a new blue ocean for enterprise development, provide new platforms for employee growth, provide new possibilities for owners' services, and provide new expectations for shareholders' returns!
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.
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Using smart technology as the carrier, we comprehensively promote the internationalization, industrialization and intelligent development of enterprises, and make great strides towards the goal of being an “international science and technology industry leader”.
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