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Crazy sports is expanding its cooperation channels to boost the super sports year of 2021.
Recently, Crazy Sports' product Crazy Reds has been launched on the CCTV Video Client for event betting, allowing users to watch sports events on CCTV Video while participating in event betting, and also watch the exciting match analysis provided by Crazy Sports' 'European Cup One Hundred Superstars Team', gaining insights into various aspects of the game trends.Currently, in addition to its own platform, Crazy Reds has reached content knowledge payment partnerships with 27 sports platforms.
2021Year 2021 is a super sports year. As the postponed Olympics, European Cup, Copa America are set to be held in 2021; followed by the Beijing Winter Olympics and the Hangzhou Asian Games; and further ahead, the Qatar World Cup, China Asian Cup, and the new version of the Club World Cup are already scheduled.The sports industry will usher in a retaliatory recovery dawn. The European Cup on June 12 will kick off the first shot of the 2021 Super Sports Year.
The European Cup has always been a football event comparable to the World Cup, with extraordinary influence globally, serving as a generator of traffic and topics. Looking back at the 2016 European Cup, the global TV viewership exceeded 2 billion. According to the viewing data report from Yu Tang Sports, the previous European Cup accumulated a total of 0.59 billion viewers on CCTV-5, driving a 620% year-on-year increase in channel viewership.
According to past experience, every major sports event will trigger a wave of q&m dental watching and q&m dental betting among the public. Well-known data analyst analyst iResearch analyzed in the 'China Online Sports Market Annual Report' the super opportunities and changes brought to sports companies by the 2018 Pyeongchang Winter Olympics and the Russia World Cup. iResearch data shows, 'During the Pyeongchang Olympics and the Russia World Cup, the daily active users of video streaming platforms reached 0.13 billion, with significant aggregation effects for major events.' iResearch analysis data also points out, 'Major events ignite the enthusiasm for public lottery participation, amplifying the demand for professional sports news.'
With the arrival of the European Cup, a large number of existing and new users will flock to major online sports platforms to follow relevant information.Sports fans watch related event content on CCTV Video while also paying attention.Industry experts compare and analyze the trends of the matches, purchase knowledge-based paid content. Along withWith a daily active user volume of 0.13 billion on the live broadcast platform, the frenzy of placing bets will lead to huge revenue. This time, the frenzy of placing bets has landed on the CCTV Video client, seizing this opportunity.
There are over 0.03 million registered experts at Crazy Sports, including retired football and basketball stars Gong Lei, Li Weifeng, Jiao Jian, Zhang Yunsong, Liu Ziqiu, event reporters Shen Yang, Jia Lei, Ma Dexing, event commentators Li Ge, Wang Yu, as well as analysts Dan Li, Lao Niu, Chen Zhao, and other big names.
Crazy Sports, as a knowledge-based paid platform under Crazy Sports, provides users with services such as purchasing event information, data, videos, covering content from the top five leagues, NBA and other top international leagues, World Cup, Champions League, Europa League and other top events, recommending tens of thousands of content throughout the year. This time, welcoming the arrival of the European Cup, Crazy Sports has created a "Euro 100 Superstar Team" for users, including frontline reporters of the European Cup, which has gained high reputation in the industry.
Previously, domestic multi-million and billion-level traffic platforms like Dongqiudi, Live Bar, Tencent Sports have successively cooperated with Crazy Sports, using sports paid analysis content to serve users. Through various means of promotion and collaboration, Crazy Sports has extensively expanded to multiple traffic platforms, covering audiences and groups of different scales, achieving a scale of knowledge-based paid content covering 80% of sports users in China.
Through this collaboration, they will face a broader audience, boosting the output of related paid content produced by Crazy Sports to end-users, achieving a sports betting craze triggered by watching sports events.
In the future, Crazy Sports will continue to increase its existing user resources and business layout advantages, seize the growth opportunities of the super sports year, further expand its online cooperative alliances, and consolidate its position in the industry, aiming towards the super sports years of 2021 and 2022 while grasping the basic situation of competitive sports analysis products as a key point in the sports information sector!
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.
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