Futubull Niu has more than 1 million daily active users, further strengthening its position as a leading US and Hong Kong stock community

Li Hua, founder, chairman and CEO of Futu Holdings, said, “The number of daily active users has surpassed one million, marking that the Futubull Niu App has officially entered the ranks of the 'One Million Daily Active App'; in the Internet age, 'One Million Day Activity' is a landmark number. It is an iconic indicator for evaluating whether an app is an Internet application, and it is of great significance. Thanks to all users and friends who love and support Futu, we will continue to refine our products and work hard to provide a better one-stop all-online investment experience.”

One thing that makes Futu different from most platforms on the market is that it has a very active investment community — Niu Niu Quan. Here, users can exchange investment experiences, watch online live broadcasts initiated by professional institutions, interact with executives of listed companies, and learn investment courses online. Here, investing will also be warmer and more humane.

In a context where the total number of users of the Futubull Niu Niu App exceeds 13 million and DAU exceeds 1 million, the Futu Niu Niu Quan community has more than 150,000 UGC (user produced content) every day, and more than 10,000 actual orders are posted, making it one of the largest US and Hong Kong stock investment communities. Futu has also been committed to increasing user activity, extending the investment life cycle of users, strengthening emotional ties with users, and incorporating social factors into the investment process.

It is worth mentioning that in 2019, Futu launched the “Enterprise Account” and successfully built a bridge between individual investors and listed companies in the Niu Niu Quan community. Listed companies can efficiently voice their business plans and corporate value to individual investors through online live broadcasts, interactive investor questions and answers, and performance meetings through enterprise numbers. Futu users, on the other hand, can interact closely with listed companies through enterprise numbers to effectively improve the problem of information asymmetry in investment. Currently, more than 400 US and Hong Kong listed companies, including Tencent Holdings, Tesla, and Meituan, have entered the Niu Niu Quan Enterprise account.

Xu Li, senior vice president of Futu, said, “Futu's mission is to 'make investing easier, not alone'. Based on this mission, Niu Niu Quan is positioned as a user-centered investment ecosystem built on the Futubull Niu platform. It provides our users with a platform for communication, sharing and interaction, solves the problems of user information asymmetry and information blind spots, and helps users discover investment opportunities and recognize investment risks. The platform connects users, customers, investors, listed companies, professional institutions, analysts, media and opinion leaders, etc., transforming the traditional, monotonous, and boring investment experience.”

Of the 150,000 pieces of UGC in the Niu Niu Quan community every day, a significant portion is contributed by local users in Hong Kong. This also reflects the effectiveness of Futu's deep cultivation of the local market in Hong Kong.

Since its establishment, Futu has been committed to using technology to revolutionize the experience of Hong Kong's securities brokerage business, pioneering a one-stop full-online investment business process in Hong Kong to provide low-cost and efficient mobile investment services for individual investors in Hong Kong.

As the largest retail brokerage firm in Hong Kong, Futu Securities already holds the 1/2/3/4/5/7/9 financial license issued by the Hong Kong Securities Regulatory Commission. It has obtained a total of 19 Hong Kong financial licenses and qualifications, making license reserves for continuing to further cultivate Hong Kong's local market business in the future.

On the basis of long-term deep cultivation of the Hong Kong market, Hong Kong has also become the main source of rapid growth for Futu users and customers. According to the 2020 three-quarter report of Futu Holdings, the number of asset customers in Hong Kong surged 209% year on year, and doubled year on year for many consecutive quarters.

Currently, Hong Kong has become a listing destination for more and more new economy companies. Futu has long been optimistic about the potential of the Hong Kong market, and believes that Futu, which is driven by R&D and technology, can continue to prosper and prosper in the Hong Kong market.

3. Internationalization strategy: an inevitable choice for users in more than 200 countries and regions around the world

Futubull Niu has 13 million users in more than 200 countries and regions around the world. This has laid a solid foundation for Futu's international strategic layout, and has also made the internationalization strategy an inevitable choice for Futu.

In 2021, Futu will vigorously promote its internationalization strategy, and will boost its business in the Singapore market in the first quarter. Futu has now obtained 3 licenses related to financial business in Singapore, which provides a licensing basis for the company's business to spread to Singapore and Southeast Asia.

Li Hua said, “The Singapore market and the Hong Kong market in China have a lot in common. They both belong to the same time zone. Singapore is also one of the world's top international financial center cities, which can effectively cover the entire Southeast Asian market. Through deepening the local market in Hong Kong, Futu has become the largest retail brokerage firm in Hong Kong, and the team has also gained experience in Hong Kong, an international financial center. This is a very suitable time to enter the Singapore market.”

Meanwhile, Futu will also continue to gain strength in the US market. The US capital market is the largest capital market in the world, and as a licensed brokerage firm that has been deeply involved in the US stock business for many years, deepening the US market business is in line with its own development logic and is an important part of Futu's internationalization strategy.

Currently, companies under Futu Holdings have a total of 35 financial licenses and qualifications in Hong Kong, China, the United States, Europe, and Singapore.

With the development and deepening of Futu's internationalization strategy, Futu users will have a wider geographical distribution in the future, the business will cover more countries and regions, and Futu will also become more international.