Advertex Group (9919.HK) announced its interim results for 2026, with revenue of approximately RMB 287 million in the first half of the year, marking a substantive breakthrough in the diversification of its customer portfolio.

(Hong Kong, 24 August 2026) – A leading pan-fashion brand marketing group in Greater China – Activation Group Holdings Limited(“Activation Group” or the “Company”, together with its subsidiaries, the “Group”; Stock Code: 9919.HK) is pleased to announce its interim results for the six months ended 30 June 2026 (the “Period”」；「First half of 2026;).

Leveraging its resilient business model and long-established deep client relationships with top global brands, the Group further consolidated its industry-leading position during the Period. The Group remains the largest premium brand experience service provider in Greater China, with a market share of 13.9% in 2025, according to data from Frost & Sullivan. To date, the Group has cumulatively served over 550 renowned global brand clients across various categories, including mid-to-high-end fashion brands such as Cartier, Chanel, Dior, Louis Vuitton, Prada, and Van Cleef & Arpels; mid-to-high-end automotive brands such as Land Rover and BMW; sportswear brands such as Adidas, Nike, and New Balance; and beauty and skincare brands such as Lancôme, La Prairie, and Helena Rubinstein, providing tailored one-stop integrated marketing solutions for diverse clients.

Overview of H1 2026 Performance

Amid continued volatility in the macroeconomic environment and consumer markets, the Group's business resilience has been fully demonstrated, with a highly stable customer base.During the period, the renewal rate for the Group's Top 25 clients reached 95%.The Group continues to maintain long-term, in-depth collaborations with international mid-to-high-end fashion, beauty and skincare, sportswear brands, as well as premium Chinese brands, fully validating its strong customer stickiness and the irreplaceability of its one-stop integrated marketing services.

A robust customer base provides strong support for the Group's financial performance, maintaining solid earnings quality. In H1 2026, the Group recorded revenue of approximately RMB 287 million, a decrease of 8.1% year-on-year; the overall gross profit margin remained at a healthy level of 32.0%; net profit was approximately RMB 25.18 million (compared to approximately RMB 35.14 million in H1 2025).

The Group maintains robust cash flow and a sound financial structure.As of June 30, 2026, cash and cash equivalents amounted to approximately RMB 298 million, basically flat with the end of 2025. The Board declared an interim dividend of 1.8 HK cents per share, representing a payout ratio of approximately 50%.Since its listing in 2020, the Group has paid cash dividends for six consecutive years, with the annual dividend payout ratio maintained at 75%-80% over the past three fiscal years.The Group is committed to continuously rewarding shareholders across different market cycles while retaining sufficient financial resources to support business expansion.

Building on a stable customer base, the Group has achieved breakthrough progress in optimizing its customer structure, with emerging sectors becoming the core growth driver.During the period, revenue from the sportswear segment increased by over 50% year-on-year, while revenue from the beauty and skincare segment surged by more than 150% year-on-year. This successfully broke away from the historical category structure, achieving a diversified business upgrade.

In terms of business segments, experiential marketing, as the Group's core business, generated revenue of approximately RMB 220 million during the period, accounting for 76.9% of total revenue, with a gross profit margin of 31.4%, reflecting stable overall pricing power. The digital marketing and promotion business recorded revenue of approximately RMB 65.31 million, accounting for 22.8% of total revenue, with a gross profit margin of 33.9%, a decrease of 5.2 percentage points compared to the same period in 2025. This decline was mainly driven by intensified industry competition and changes in client and project structures. The Group is addressing these pressures through business portfolio optimization and efficiency enhancements via technology and AI tools. Revenue from the IP business segment was approximately RMB 1.0 million, with a gross profit margin of 47.2%.

Project Case Study for H1 2026: Louis Vuitton “Secret Treasure” High Jewelry Launch and Gala Dinner

Business Review

Collaborating with top-tier brands to create flagship projects, leveraging online-offline integration to ignite viral communication.

During the period, the Group continued to deepen collaborations with international top-tier luxury and high-end brands, executing multiple exclusive experience projects tailored for Very Important Clients (VICs). According to Bain & Company reports, only 2% of VICs in the global luxury market contribute approximately 45% of industry sales, and demand for such exclusive experiential marketing remained strong in H1 2026. Representative projects for the Group in H1 2026 included: LOUIS VUITTON's "Secrets of Nature" High Jewelry Launch and Gala Dinner, DIOR's Villa Dinner in Suzhou, MIU MIU's "Stories and Storytellers" event in Shanghai, ROLEX's exhibition opening ceremony and gala dinner, and VAN CLEEF & ARPELS' major event in Hong Kong, covering categories such as high jewelry, watches, leather goods, and ready-to-wear.

Project Case Study for H1 2026: Miu Miu

H1 2026 Project Case: LOUIS VUITTON

The Group's one-stop online-to-offline marketing capabilities continue to be validated. Taking the LOUIS VUITTON "LV Voyager" extraordinary journey exhibition as an example, by combining offline immersive experiences with viral propagation on online social platforms, data released by the Jing'an District People's Government of Shanghai shows that total online interactions exceeded 30 billion by the end of June 2026. This "offline experience × online virality" model achieved multi-cycle diffusion for single events, effectively amplifying the ROI of marketing investments.

Client portfolio achieves diversified breakthroughs, with rapid growth in sportswear and beauty categories.

A significant development during the period was the continued expansion of the Group's client portfolio into the sportswear and beauty/skincare sectors. The Group established or deepened partnerships with leading sportswear brands such as ADIDAS, Nike, NEW BALANCE, and DESCENTE, resulting in a year-on-year revenue increase of over 50% in this sector. Beauty and skincare clients include international brands such as LANCÔME, LA PRAIRIE, and HELENA RUBINSTEIN (HR), with related revenue increasing by over 150% year-on-year.

H1 2026 Project Case: LANCÔME Lunar New Year Garden Party

H1 2026 Project Case: ADIDAS 2026 FIFA World Cup Legendary Street Pitch

The expansion into these new categories enables the Group to participate in a broader range of consumer scenarios, creating greater synergies between experiential marketing and digital marketing services. The Group’s ability to serve both established luxury brands and fast-growing sportswear, beauty, and skincare brands reflects the flexibility and adaptability of its creative, content, and execution capabilities.

Enhanced regional service capabilities drove a 209.9% surge in revenue from Hong Kong, Macau, and Singapore

The Group’s regional business covering Hong Kong and Singapore continued to develop during the period, recording revenue of approximately RMB 29.4 million, representing a year-on-year increase of 209.9%. Its share of total revenue jumped from 3.0% in the same period last year to 10.2%. The Group established an office in Singapore in 2024 to leverage emerging market opportunities with an in-house team, replicating the success achieved in Greater China. Hong Kong and Singapore serve as platforms for the Group to service international and Asia-Pacific brand clients, while exporting its expertise in brand experiential marketing and digital marketing to broader markets.

H1 2026 Project Case: VAN CLEEF & ARPELS

Management Strategy and Future Outlook

As a marketing service provider, the Group’s revenue is directly influenced by brand clients’ marketing budgets. The recovery of marketing budgets typically lags behind the recovery of end-consumer spending. As industry budgets gradually return to normal levels, the Group is well-positioned to capitalize on the opportunities arising from the industry’s recovery.

Mr. Liu Jinyao, Co-Chairman of the Board and Chief Executive Officer of Edgewell Groupstated: "The first half of 2026 demonstrated the resilience of our client relationships, and the adjustment of our business structure has achieved phased results. Clients continue to choose Edgewell as their partner, and the Group has successfully expanded into emerging sectors such as sportswear and beauty/skincare, which hold significant growth opportunities. Our collaborations with brands such as ADIDAS, Nike, DESCENTE, LANCÔME, and LA PRAIRIE attest to the adaptability of the Group’s integrated service solutions. Looking ahead, the Group will continue to integrate its online and offline service capabilities. On one hand, we will deepen client cooperation and consolidate our market position in high-end fashion experiential marketing; on the other hand, we will expand our client base in sportswear, beauty/skincare, and premium Chinese brands, while seizing business opportunities in overseas markets. The Group will maintain strict cost control, remain committed to returning value to shareholders through cash dividends, and strive to achieve long-term sustainable development."

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