Apple and Amazon reported starkly contrasting earnings— which one are you bullish on?
$Amazon (AMZN.US)$ According to Amazon's Q2 2026 earnings report released on July 30, the company's quarterly net sales surpassed $200 billion for the first time. Notably, Amazon Web Services (AWS) recorded its highest growth rate in 18 quarters. Meanwhile, management raised its full-year capital expenditure guidance to approximately $220 billion. With free cash flow turning negative, investors will closely monitor the company's ability to convert artificial intelligence (AI) demand into long-term returns.
Overall Financial Performance
For the three months ended June 30, 2026, Amazon reported revenue of $200.6 billion, a 20% year-over-year increase, surpassing analysts' expectations of $196.5 billion. Operating income rose 43% year-over-year to $27.5 billion, with operating margin expanding from 11.4% to 13.7%. Adjusted earnings per share (EPS) came in at $1.97, beating the market consensus of $1.82. GAAP net income for the quarter was $62.6 billion, which included a $53.4 billion non-operating gain resulting from the revaluation of its equity investment in Anthropic.
Segment Performance
– North America: Net sales increased 16% year-over-year to $116.2 billion, with operating income of $9.1 billion.
– International: Net sales grew 15% year-over-year to $42.2 billion, with operating income of $1.7 billion.
– AWS: Net sales reached $42.2 billion, up 36.7% year-over-year, exceeding market expectations.
– Advertising Services: Revenue rose 26% year-over-year to $19.8 billion.
AWS Business and AI Development
AWS growth has accelerated for five consecutive quarters, rising from 17% in Q2 2025 to the current 37%. Its annualized revenue run rate now stands at $169 billion, while backlog has reached $496 billion, growing at a triple-digit percentage rate. Management stated that the majority of compute capacity for 2027 and 2028 has already been booked.
AWS operating income surged 64% year-over-year to $16.6 billion, with operating margin improving from 32.9% to 39.4%, demonstrating that the segment is expanding new AI capacity without compromising profitability.
The company stated that the annualized revenue run rate for its AI business (including the chip segment) has exceeded $25 billion, growing at a triple-digit pace. Its AI infrastructure (including Trainium chips and Amazon Bedrock services) is gaining customer adoption, with Bedrock's customer spending in Q2 surpassing the total of all previous quarters combined.
Advertising Business
Advertising sales rose 26% year-over-year. Benefiting from Amazon's vast customer base and commercial data generated by shopping activities, this segment can grow without significant additional capital investment, becoming another high-margin revenue source.
Capital Expenditures and Free Cash Flow
Amazon raised its 2026 capital expenditure forecast to approximately $220 billion, primarily due to rising memory chip costs. The company views this spending as a necessary investment given that demand exceeds existing capacity.
Over the past 12 months, Amazon's operating cash flow was $161.4 billion, up 33% year-over-year; however, free cash flow turned negative at -$7.6 billion, mainly reflecting heavy investments in AI infrastructure. The company believes that AI servers will generate returns within a few years after deployment and expects strong AWS demand to continue through 2027 and beyond.
Retail Business
North America segment revenue grew 16% year-over-year, and International segment revenue grew 15% year-over-year, indicating that the core retail business remains robust. The company continues to invest in faster delivery, fresh groceries, and its logistics network.
Future Outlook
For Q3 2026, management expects revenue to be between $197 billion and $202 billion, representing a year-over-year growth rate of approximately 9% to 12%. This growth rate appears to slow compared to Q2. The company stated that this slowdown is mainly due to Prime Day being held earlier in Q2 this year, creating a base effect; excluding this impact, the underlying growth rate for Q3 would be about 400 basis points higher.
Investment Outlook Summary
This earnings report may support the optimistic outlook on Amazon's long-term prospects, primarily driven by AWS acceleration, growing AI demand, rapid expansion in the advertising business, and resilience in retail. The $496 billion backlog in AWS orders provides visibility into future revenue.
However, risks remain: capital expenditure plans of approximately $220 billion in 2026 are expected to turn free cash flow negative. The effectiveness of this investment strategy will depend on whether it generates significantly higher cash flows in the future. In the coming quarters, the market will closely monitor the return on investment from its AI initiatives. If AWS can maintain its current growth rate and profit margins, the substantial investment can be viewed as forward-looking capacity building to meet demand cycles; conversely, if growth slows significantly, market focus may shift to its capital requirements.

$Dell Technologies (DELL.US)$$Vertiv Holdings (VRT.US)$$Applied Digital (APLD.US)$$NEBIUS (NBIS.US)$$Super Micro Computer (SMCI.US)$$Arista Networks (ANET.US)$$NVIDIA (NVDA.US)$$Apple (AAPL.US)$$Netflix (NFLX.US)$$Costco (COST.US)$$Amazon (AMZN.US)$$Microsoft (MSFT.US)$ $Taiwan Semiconductor (TSM.US)$$ASML Holding (ASML.US)$$Advanced Micro Devices (AMD.US)$$Broadcom (AVGO.US)$$Alphabet-C (GOOG.US)$$Tesla (TSLA.US)$$Palantir (PLTR.US)$$Meta Platforms (META.US)$$Circle (CRCL.US)$$Coinbase (COIN.US)$$Strategy (MSTR.US)$$Coherent (COHR.US)$$Bitmine Immersion Technologies (BMNR.US)$$Marvell Technology (MRVL.US)$$CoreWeave (CRWV.US)$$NEBIUS (NBIS.US)$$GE Vernova (GEV.US)$$First Solar (FSLR.US)$$Vistra Energy (VST.US)$$Powell Industries (POWL.US)$$The Trade Desk (TTD.US)$$MongoDB (MDB.US)$$DigitalOcean (DOCN.US)$$Cloudflare (NET.US)$$Salesforce (CRM.US)$$Semtech (SMTC.US)$ $Micron Technology (MU.US)$$SanDisk (SNDK.US)$$Applied Optoelectronics (AAOI.US)$$Astera Labs (ALAB.US)$$Credo Technology (CRDO.US)$$Lumentum (LITE.US)$$Ciena (CIEN.US)$$Coherent (COHR.US)$$Intel (INTC.US)$$Corning (GLW.US)$$Fabrinet (FN.US)$$POET Technologies (POET.US)$$AXT Inc (AXTI.US)$$Credo Technology (CRDO.US)$$Astera Labs (ALAB.US)$$Corning (GLW.US)$$Fabrinet (FN.US)$$Lumen Technologies (LUMN.US)$$POET Technologies (POET.US)$$Amphenol (APH.US)$$Ciena (CIEN.US)$$Taiwan Semiconductor (TSM.US)$$YOFC (06869.HK)$$Broadcom (AVGO.US)$ $Marvell Technology (MRVL.US)$$Intel (INTC.US)$$Futu Holdings Ltd (FUTU.US)$$Cisco (CSCO.US)$$Arista Networks (ANET.US)$$Dell Technologies (DELL.US)$$Hewlett Packard Enterprise (HPE.US)$$Amkor Technology (AMKR.US)$$ASE Technology (ASX.US)$$Amphenol (APH.US)$$STMicroelectronics (STM.US)$$United Microelectronics (UMC.US)$$Nokia Oyj (NOK.US)$$Tower Semiconductor (TSEM.US)$$AXT Inc (AXTI.US)$$SkyWater Technology (SKYT.US)$$E-mini NASDAQ 100 Futures (DEC6) (NQmain.US)$$NASDAQ (NASDAQ.US)$$S&P 500 Index (.SPX.US)$$Oracle (ORCL.US)$$Palantir (PLTR.US)$$Cerebras Systems (CBRS.US)$
Disclaimer: The content herein is solely for personal sharing purposes and does not constitute an offer, solicitation, recommendation, opinion, or guarantee regarding any securities, financial products, or instruments. Investing involves risks, and losses may exceed your initial investment. Investors should consider whether such investments are suitable for their financial situation. All investment decisions and their consequences are solely the investor’s responsibility. It is recommended to consult a professional investment advisor. I do not guarantee the accuracy or completeness of the referenced information; please verify it independently. I shall not be held liable for any errors, omissions, or losses resulting from reliance on this information.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
Comments
to post a comment
3
