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Going Global in Solar & Storage, Selling Smart Worldwide | Mofirs Partners with Xinguang Energy to Build a Benchmark AI-Powered Global Marketing Practice

The global pace of expansion for photovoltaic and energy storage industries continues to accelerate, prompting domestic energy equipment manufacturers to gradually adopt a dual-track business model combining domestic direct sales and overseas distribution. Many companies expanding abroad simultaneously operate multiple independent customer acquisition and sales tools,resulting in fragmented and siloed data across leads, distributors, and orders. Business coordination across multiple languages and currencies, end-to-end sales management, and performance measurement of marketing spend all rely on manual offline processing, leading to high operational costs.。

As Luxshare Precision’s dedicated entity in the solar and energy storage sector, Shinegon Energy, after completing initial market deployments in multiple overseas countries, urgently needs an AI-powered intelligent marketing platform that integrates lead generation, channel management, and sales execution to implement standardized business processes and support steady expansion both domestically and internationally.

Client Profile: A global leader in solar and energy storage solutions under Luxshare Precision

Shinegon Energy is a wholly owned subsidiary of Luxshare Precision, a Fortune Global 500 company, and a provider of integrated smart sustainable energy solutions worldwide.

1. Core Business:Primarily manufactures photovoltaic and energy storage inverters, energy storage systems, smart junction boxes, and intelligent energy management systems, covering residential, commercial & industrial, and off-grid microgrid applications across all scenarios.

2. Global Business Footprint:Overseas subsidiaries established in Germany, Spain, and Italy, with mature international operations accounting for over 45% of total business by 2025. Domestically, the company employs a B2B project direct-sales model combined with OEM orders, while internationally it leverages an agent-based distribution network to build its sales channels.

3. Group Industrial Support:Parent company Luxshare Precision generated revenue exceeding RMB 330 billion in 2025, employs 416,000 people globally, operates nine major manufacturing bases worldwide, and possesses a robust foundation in supply chain management, R&D, and global operations.

4. Established Operational Foundation:The company has already built comprehensive domestic and international sales teams, overseas social media advertising channels, a dealer partnership framework, and standardized inquiry-to-quotation workflows, forming a complete offline business system. Intelligent tools are currently deployed in isolated, fragmented instances.

With continuous growth in overseas channel expansion and domestic direct-sales scale, the current fragmented toolset and manual offline processes can no longer meet the demands of long-term, large-scale operations—prompting the company topartner with Mofish to implement an integrated AI-powered CRM and Marketing Cloud intelligent marketing platform.。

Opportunity for Upgrade and Solution

Leveraging group resources, XinGuang Energy has already established a fully integrated business network spanning domestic and international markets. Standardized offline procedures are in place for overseas brand advertising, dealer partnerships, and domestic direct sales, creating a solid operational foundation. However, as the company deepens its global market penetration, rapidly expands its dealer network, and experiences a surge in inbound sales leads, five key opportunities for scaling up operations have emerged within the existing system.

Based on genuine business needs, Xinguang Energy selected MaiFushito build an AI-powered intelligent marketing platform covering the entire MTL-LTC-OTD business chain, providing an all-in-one solution to fulfill digital and intelligent requirements across overseas lead generation, distributor management, domestic sales, and data analytics.。

Opportunity 1: Lack of scalable operational capabilities for global customer acquisition

The company has already established a presence on major overseas channels including its independent website, LinkedIn, and Facebook, and regularly participates in offline international trade shows. However, all content creation, ad placements, and lead qualification rely entirely on manual processes: multilingual marketing materials take a long time to produce, campaign performance lacks automated attribution, and sifting through massive volumes of inquiries manually is highly inefficient. This makes it difficult to achieve low-cost, scalable, and sustained exposure and lead generation, leaving the company without an intelligent mechanism to support long-term brand building overseas.

Solution Feature Scenario 1: Intelligent Global Lead Aggregation System

We built a unified lead intake portal for the client, integrating overseas independent websites, search engines, and social media platforms, and consolidating inquiries from all channels—including trade shows and online promotions:

1. Centralized management of multilingual website assets with built-in AI-assisted translation to rapidly generate foundational promotional content for overseas websites and social media.

2. Unified integration of data from channels such as Facebook and Google into the backend system,with the system automatically tagging the source of each leadand applying intelligent labels to classify inquiry priority levels, significantly reducing manual categorization efforts.

3. Online exhibitions and regional promotional events are centrally archived,The system automatically aggregates activity data from all channels, enabling one-click export of ROI performance reports for marketing campaigns.

Opportunity 2: Lack of a collaborative platform for full-lifecycle management of overseas distributors

The overseas distribution model follows a multi-tier structure: 'Brand – Distributor – Service Provider – End User.' Currently, distributor profiles, partnership policies, order rebates, and performance evaluations rely on offline spreadsheets and fragmented documents. Cross-border communication involving multiple languages and currencies incurs high coordination costs, and the absence of a unified partner collaboration platform prevents online closed-loop operations for distributor enablement, opportunity sharing, and inventory coordination, leaving channel growth potential untapped.

Solution Feature Scenario 2: Intelligent Online Collaboration Management Platform for Overseas Distributors

Establish a unified online intelligent distributor management platform to support end-to-end documentation and business workflows across the multi-tier overseas distribution network:

1. Centrally store distributor credentials, cooperation history, and order data online,The system automatically consolidates channel operational data, assisting manual tiered management.

2. Built-inMultilingual communication interface, equipped with intelligent translation capabilities, enabling real-time online synchronization of product and promotional materials between the brand and overseas distributors.

3. Distribution forecasting, purchase orders, credit limits, and rebate calculations are all submitted and approved online,with the system automatically archiving all process-related documents and automatically compiling channel KPI data.。

Opportunity 3: Insufficient granular control over the end-to-end domestic direct sales L2C (Lead-to-Cash) process

Domestic project-based direct sales and OEM orders have become stable business segments. While quotation, contracting, review, and order fulfillment processes follow established offline standards, they have not yet been fully digitized and standardized across the entire value chain. Opportunity tiering, customer registration, cross-departmental reviews, and gross margin calculations still rely on offline coordination, lack intelligent workflow reminders, and require sales teams to repeatedly input the same data—resulting in significant manual effort.

Solution Feature Scenario 3: Standardized Online L2C Process for Domestic Direct Sales

Establish an end-to-end online business closed loop for domestic project-based direct sales and OEM orders:

1. Centrally archive all customer communications, quotations, and performance records throughout the lifecycle to build a digital customer profile,System-intelligent alerts for pending business opportunities requiring follow-up。

2. Built-in standardized product pricing database enables online quoting, multi-departmental review, and end-to-end contract signing, with milestone trackingAutomatic approval reminders。

3. Mobile-enabled business data entry tools allow quick photo-based synchronization of customer and project information, reducing offline paper-based documentation.

Opportunity 4: Unified dashboard for enterprise-wide operational data

Overseas social media metrics, independent website traffic, distributor orders, and domestic direct-sales leads are managed across disparate systems, preventing unified data aggregation. Marketing ROI, channel contributions, customer conversion rates, and regional performance must be manually compiled across multiple platforms, resulting in lengthy reporting cycles, an inability to gain real-time insights into global operations, and a lack of intelligent alerting and automated analytics capabilities.

Solution Feature Scenario 4: Global Business Decision Engine—multilingual, real-time data-driven strategic adjustments

Integrates multi-source data from overseas advertising campaigns, channel orders, and domestic sales to establish a unified group-wide data visualization platform:

1. The system automatically aggregates global lead data, channel performance metrics, and advertising spend by region, with intuitive visual dashboards displaying core operational KPIs.

2. The system automatically compiles channel and advertising performance reports on a monthly basis, simplifying manual cross-system data consolidation and providing alerts on operational risk indicators.

3. Supportsmultilingual natural language querying of data, enabling management to quickly retrieve operational statistics for Europe and domestic regions.

Opportunity 5: Lack of intelligent collaboration tools for multilingual and multicurrency operations across domestic and international markets

Concurrent operations across multiple European markets involve quoting, contracts, customer communication, and financial reporting—all requiring multicurrency conversions and multilingual interactions. Traditional systems only support basic text translation and lack real-time translation, automatic currency conversion, and regional compliance adaptation capabilities, limiting the efficiency of cross-border team collaboration.

Solution Feature Scenario 5: Unified intelligent management of domestic and international after-sales service tickets

Establish an online closed-loop platform for after-sales service tickets, covering dealer and end-customer inquiries and repair requests:

1. Centralize customer service tickets from multiple countries and integrateMultilingual intelligent response，Automatically push standard product documentation in response to customer inquiries。

2. Based on the customer’s region and inquiry type,automatically assign the corresponding after-sales contact, with end-to-end online tracking of ticket resolution progress, ensuring every request is documented and resolved in a closed loop.

Project implementation value: A global benchmark for AI-driven transformation in the energy sector

Leveraging the MaiFuShi AI CRM and Marketing Cloud intelligent platform, XinGuang Energy has standardized its domestic and international operations online, delivering tangible management value.

1. Streamlined overseas customer acquisition and operations

Overseas leads from multiple channels are centrally aggregated online, significantly reducing manual screening and data entry efforts; campaign performance data from overseas markets is automatically consolidated, standardizing channel expansion workflows online and substantially improving efficiency in engaging overseas distributors.

2. End-to-end online closure of domestic and international business processes

Domestic direct sales quotations, evaluations, and contract workflows are now fully digitized, significantly reducing cross-departmental offline communication. Overseas distributor orders, performance assessments, and rebate processing are handled online, with multilingual digital collaboration lowering cross-border communication costs. Repetitive manual data entry of customer and project information by sales teams has been drastically reduced, allowing staff to focus more on customer relationship management.

3. Consolidated Group Operational Data

Customer, distributor, order, and marketing campaign data are centrally stored on a unified platform. Operational reports, previously compiled manually from multiple systems, are now automatically aggregated, significantly improving leadership’s access to global operational insights. Staff turnover no longer results in the loss of customer or channel data—all business assets are securely retained and archived digitally.

4. Scalable Standardized Operating Model

All sales and channel operations—both domestic and international—are fully tracked and recorded digitally, establishing standardized, reusable SOPs. New hires can quickly get up to speed by relying on the system, enabling sustainable long-term overseas market expansion.

Industry Outlook: Empowering Global Expansion for Energy Companies through AI-Powered Marketing Platforms

As price competition in the energy sector intensifies, the core competitive advantage for companies expanding overseas will shift from pricing to deep customer insight in international markets. AI-driven marketing systems are becoming the new foundational infrastructure in this competitive landscape.

Mofish leverages its proven experience in deploying AI-powered CRM and marketing cloud solutions to further specialize in supporting energy companies’ global expansion, establishing the Xinguang Energy project as a replicable industry benchmark.Going forward, the platform will continue to evolve, extending its coverage to include supply chain collaboration, localized overseas operations and maintenance, and global tax and compliance management. It will provide B2B enterprises with an integrated intelligent solution—from brand-driven customer acquisition and channel management to enterprise-wide smart decision-making—empowering Chinese brands to succeed globally.

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