Beisen officially announced its full transformation into an AI application company and launched Maven, an all-in-one AI HR expert platform

On June 24, 2026, Beisen, a leading domestic AI-powered HR technology company, officially announced a landmark strategic transformation:The company will comprehensively upgrade from a traditional 'HR software' vendor to an 'AI applications' company in the HR domain and launch Maven—the first all-in-one AI HR expert platform in China.。

This AI-driven strategic shift is backed by Beisen’s product innovation, customer validation, and market breakthroughs over the past two years:

• In 2024, Beisen proactively positioned itself ahead of the market by launching seven AI Agent products—one full year before competitors;

· In 2025,Beisen’s AI product contract value exceeded RMB 87 million, a tenfold year-over-year increase, with more than 1,400 AI customers—solidifying its clear leadership in AI commercialization within the industry.Industry pioneers such as Mengniu, Haier, Changan Automobile, Chery Group, Cha Yan Yue Se, and Master Kong Beverages have already partnered with Beisen to implement AI applications in human resources scenarios;

• In 2026, following the post-Lunar New Year surge in Agent technologies like Longxia, a strategic window of opportunity has opened: HR is entering an era of collaborative coexistence between human HR professionals and AI HR systems!

Leveraging this technological inflection point and market momentum—and building on deep, scenario-based experience accumulated across thousands of AI clients over the past two years—Beisen is now fully upgrading its AI strategy and unveiling its all-in-one AI HR expert platform, Maven, to redefine the collaboration paradigm between human HR and digital HR!

What is Maven?

The name 'Maven' derives from 'domain expert'—precisely Beisen’s vision for the future form of organizational AI. Maven is not an 'AI add-on plugin' tethered to legacy systems but rather a team of 'digital HR experts' capable of delivering tangible outcomes and professional insights. Built upon Beisen’s proprietary vertical-domain models—SenGPT and the SenClaw Agent framework—and integrated with Beisen’s years of HR expertise in People Science, Maven is designed to serve as AI avatars of HR professionals, empowering business, organizations, and employees alongside their human counterparts.

How do Mavens collaborate with HR?

Assistant-type digital HR agents in Mavens possess the capability to execute tasks and deliver results, enabling them to handle high-frequency, transactional HR activities. This reshapes HR processes and operating models, freeing HR professionals from tedious procedural work and enhancing overall efficiency.

Expert-type digital HR agents in Mavens are equipped with deep expertise and accumulated experience in talent science. By leveraging comprehensive organizational and talent data, they can provide professional insights on talent acquisition, capability development, talent selection, and career progression. These digital HR experts are genuinely expanding the value boundaries of human resources.

This year, Beisen will launch at least 15 AI-powered HR experts to help enterprises build AI-native talent and organizational capabilities.

AI HR Expert Team: Supporting strategic talent decisions and transforming core HR business scenarios such as recruitment, training, and workforce scheduling

How does AI support strategic HR decision-making? An AI Talent Officer combined with an AI HR Data Specialist supports top-level staffing judgments.

CEOs and managers often face challenges in talent deployment and talent insights when selecting key business leaders.AI Talent OfficerThe AI Talent Officer systematically codifies the Chief Human Resources Officer’s (CHRO) talent assessment logic into a three-dimensional 'Talent Profile'—a holistic iceberg model that comprehensively captures an employee’s background, competencies, behaviors, motivations, personality traits, and full-cycle development trajectory. This creates a complete, traceable, and evidence-based talent repository. The AI precisely interprets leadership staffing needs, uses the Talent Profile to substantiate candidate suitability, identifies potential risks, and recommends tailored staffing or selection strategies aligned with specific scenarios—serving as a professional talent advisor for CEOs and executives.

Behind organizational and talent data, how can we uncover insights critical to the business?AI HR Data ExpertPowered by ten specialized HR analytics models, it covers comprehensive HR scenarios including recruitment, performance, workforce productivity, labor costs, and talent development. It supports natural language queries with zero technical barriers and enables one-click access to full datasets. Unlike traditional reports that merely display data outcomes, Beisen’s AI HR Data Expert automatically identifies data anomalies, uncovers underlying issues, and provides actionable solutions—empowering HR professionals and managers to move beyond 'seeing numbers without insights' and make data-driven HR decisions.

AI Recruitment Expert Team: Elevating HR from 'Process Operators' to 'Agent Commanders'

Recruitment is a critical scenario for human-AI collaboration in HR. In the past, an HR recruiter’s day was filled with routine tasks like sourcing resumes, screening candidates, making calls, and coordinating interviews. Now, these operational duties are delegated tothe AI Recruitment Expert Team—HR only needs to set standards, manage Agents, and make strategic decisions.。

AI Recruiter, an autonomous hiring and insights expert who serves as the brain of the AI recruitment team: with a single sentence, it can define candidate criteria, source talent, screen resumes, assess interest, schedule interviews, and autonomously drive the recruitment process up to the point of human-led interviews. It also leverages expert-level analytical capabilities to conduct post-hire reviews, issue early warnings, diagnose root causes, and proactively plan daily to-do lists.AI Interviewer, a standardized initial interview specialist covering campus recruitment, experienced-hire recruitment, and blue-collar hiring. Using AI-powered digital avatars to simulate real human interviews, it evaluates candidate fit across seven dimensions—both above and below the 'iceberg'—ensuring consistent interview standards, reducing hiring cycles by over 50%, and achieving human-AI consistency exceeding 90%.

How is AI reshaping corporate learning and development? AI Learning creates a practical 'Learn–Practice–Apply' closed-loop system.

The new-generation, AI-native AI Learning platform revolves around three core enterprise workflows—'knowledge creation, business training and simulation, and performance validation'—and integrates multiple AI agents, including AI Knowledge Extraction Expert, AI Course Designer, AI Practice Coach, AI Leadership Coach, AI Instructor, AI Learning Assistant, and AI Quality Assurance Expert, forming a closed-loop solution to address common enterprise training challenges such as 'training limited to passive listening,' 'one-size-fits-all courses for all employees,' and 'difficulty in translating skills into on-the-job performance.'

UpgradedAI Practice Coach 3.0Built upon sales role competency as its foundational benchmark, the AI Script Generation Expert automatically transforms real-world sales scenarios into highly realistic training simulations. Through repeated practice, it enhances practical capabilities such as in-store customer engagement, medical representative department meeting presentations, and B2B client visits. Coupled with the AI Quality Assurance Expert, which reviews actual sales call recordings, the system validates how effectively sales competencies are applied in real business contexts—ensuring skills are trained precisely, applied effectively, and validated objectively—to genuinely support business performance growth.

AI Leadership Coach 3.0Now upgraded to an end-to-end management development solution encompassing 'Assessment–Learning–Practice–Coaching,' it leverages insights from leadership talent assessments and AI-generated interpretation reports to deliver targeted leadership courses. The AI Coach simulates authentic managerial scenarios—including performance conversations, team decision-making, cross-functional collaboration, and performance reviews—to build practical leadership capabilities. It also provides continuous, actionable coaching to support newly promoted managers in their transition and accelerate the growth of high-potential leaders.

How is AI reshaping workforce scheduling? The AI Scheduling Expert doubles workforce productivity.

Traditional intelligent scheduling software relies heavily on manual expertise and complex rule configurations, resulting in high costs, difficult implementation, and low efficiency. Differentiating itself from existing solutions on the market, Beisen’s newly launched AI Scheduling Expert functions as a lean workforce operations specialist with deep industry knowledge and algorithmic intelligence. Preloaded with over 100 mature, pre-configured rules derived from Beisen’s extensive client experience in workforce management, the system enables schedulers to interact using natural language. The AI learns the company’s historical schedules, scheduling preferences, and compliance rules, intelligently forecasts business volume, labor hour fluctuations, and customer traffic peaks and troughs, and accurately predicts future staffing needs. By integrating multi-dimensional data—including production plans, employee skills, and staff availability preferences—it automatically matches personnel to shifts, validates compliance, and generates optimal scheduling strategies, enabling effortless scheduling and significantly enhanced workforce productivity.

Why Beisen? What makes Beisen different?

In the AI-powered HR space, the true barrier to entry has never been about whether one can integrate large language models—or even about HR software and HR processes—but rather about the ability to deeply understand the alignment among 'organization,' 'roles,' and 'people.' Beisen’s uniqueness stems from a rare combination of capabilities that are difficult to replicate:

People Science empowers AI agents to evolve from 'usable' to 'professional and accurate.'

Beisen has over two decades of practical experience in talent assessment and talent management, supported by a team of nearly 300 psychology experts. This has enabled the accumulation of hundreds of millions of real-world assessment data points, forming Beisen’s proprietary capabilities in competence modeling, evaluation methodology, and development frameworks—collectively known as 'People Science.' It is this expert-driven knowledge system that allows Beisen to fine-tune general-purpose large language models into professional AI systems that truly understand roles, organizations, and people. Such AI doesn’t just execute tasks—it delivers actionable, quantifiable professional insights on critical questions like 'Who is best suited for this role?', 'How should key competencies be assessed?', and 'How should individual development pathways be designed?' As a result, Beisen can build expert-level AI agents—including AI Talent Officers, AI Interviewers, AI Coaching Partners, AI Leadership Coaches, AI Leadership Assessors, and AI Employee Development Specialists—that are genuinely professional, accurate, and implementable.

Over 300 specialized Forward Deployed Engineers (FDEs) transform 'Beisen’s AI' into 'the client’s AI.'

True enterprise AI implementation has never been achievable through software deployment alone. Every organization has unique job architectures, talent profiles, evaluation criteria, and training scenarios—intangible assets that require deep, sustained engagement by experts to extract and codify. To address this, Beisen has invested in building a dedicated team of over 300 professionals:Forward Deployed Engineer (FDE) teamwhose core mission is not merely software delivery, but working side-by-side with clients’ business teams to deeply customize role models and persona profiles. They systematically embed the client’s unique hiring logic, organizational language, and business contexts into the AI, ensuring that AI experts on the Mavens platform become intrinsically rooted in the client’s actual operations—not floating atop generic foundation models. The FDE team bridges the gap between 'Beisen’s AI' and 'the client’s AI.'

As part of its strategic shift to go 'All in AI,' Beisen plans to invest RMB 1 billion over the next two years exclusively in AI product development and industry-specific content creation. This includes strategic acquisitions to continuously strengthen its assessment and training content ecosystems. Additionally, Beisen will establish an AI People Science Research Institute to attract top global talent science experts, reinforcing the foundational professional judgment capabilities of its AI, deepening its technological moat, and maintaining its leadership in the human resources industry.

Looking ahead, AI is reshaping organizational capabilities in human resources. We must accept this reality: the future workforce will consist of hybrid teams of human HR professionals and AI HR specialists. HR practitioners will need to learn how to direct AI HR experts and collaborate with them to deliver higher business value. Employees, too, will need to adapt to working alongside both human HR professionals and AI HR specialists for their ongoing growth and development.

This represents not just an efficiency-driven replacement, but a fundamental transformation in how AI-native organizational capabilities are built. Embracing AI—and embracing this new era—is our only choice.

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