Global Advanced Materials International deepens its European strategic footprint with the official inauguration of SUSONITY's Frankfurt Innovation and Application Center

On June 23, 2026, SUSONITY—subsidiary of Global Advanced Materials International—officially inaugurated its Frankfurt Innovation and Application Center at Industriepark Höchst in Germany. The ribbon-cutting ceremony was attended by Huang Yiyang, Consul General of the People’s Republic of China in Frankfurt; Zhou Fangchao, Executive Director and Vice President of Global Advanced Materials International and General Manager of Qise Pearlescent Pigments; Dr. Alexander Wagner, Managing Director of Infraserv Höchst (the park operator); and Dr. Carsten Prüger, Head of Innovation and Applications at SUSONITY.

The establishment of this new center marks SUSONITY’s successful integration of its R&D and customer service systems in Germany, enabling end-to-end integrated operations across research, product development, and frontline technical support in the Frankfurt region. This milestone follows SUSONITY’s formal launch as an independent business unit under Global Advanced Materials International in August 2025 and represents a key achievement in the group’s strategy to anchor itself in the European market and advance its global innovation and R&D footprint.

What is the Innovation and Application Center, and what does it do?

The newly established SUSONITY Innovation and Application Center is located in Building G875 at Industriepark Höchst in Germany and serves as the central hub for integrating European R&D resources and enhancing regional service capabilities. The center brings together nearly 100 specialized R&D professionals and, for the first time, co-locates four core German business units—R&D, industrial, coatings, and cosmetics—under one roof, eliminating previous operational fragmentation and significantly improving internal collaboration efficiency and external service responsiveness.

As an integrated platform combining R&D innovation, product iteration, and customer technical enablement, the Innovation and Application Center has established a complete closed-loop system that spans from laboratory technology development to market-oriented commercialization. Its operations cover diverse high-end application fields, including coatings and paint formulation development, cosmetics and personal care materials, food, pharmaceuticals, printing inks, specialty plastics, and high-safety materials. Leveraging its global footprint, SUSONITY has now built an innovation and application network spanning Europe, the Americas, and Asia, bringing together numerous seasoned technical experts across industries. The recent upgrade and launch of the Frankfurt Innovation and Application Center further solidifies the company’s position as a core hub within its European innovation network.

Precise execution of cross-city relocation with end-to-end customer service assurance

This relocation—from the dispersed buildings at the former Darmstadt site to the Höchst Industrial Park—represents a systematic undertaking involving precision equipment and uninterrupted operations. To achieve resource optimization, the brand initiated a comprehensive relocation and upgrade project, meticulously managing the entire process, including transportation, disassembly, reinstallation, calibration, and system restoration of large-scale precision equipment such as printing presses, plastic extruders, injection molding machines, specialized spray booths, and high-precision surface scanners—key assets for R&D activities.

Throughout the relocation period, SUSONITY’s German technical team remained fully on-site, providing continuous technical support and services to global clients, ensuring smooth parallel progress of both the upgrade project and client service commitments. All relocation and integration activities were successfully completed in May 2026.

Building overseas R&D highlands to pioneer new frontiers in advanced materials innovation

Following the ribbon-cutting ceremony, government officials, enterprise representatives, and industry leaders toured the newly upgraded laboratories, R&D equipment, and office spaces, gaining in-depth insights into SUSONITY’s European innovation and R&D strategy and technological roadmap.

Dr. Carsten Plüger, Head of Innovation and Application at SUSONITY, stated:

“With the new Innovation and Application Center in Höchst, Frankfurt now operational, we have consolidated our laboratories, application technology expertise, and R&D activities under one roof. This not only accelerates collaboration and shortens project handover cycles but also enables our customers to translate their ideas into real-world applications more quickly and confidently. Completing this initiative sends a strong signal—to our team, to this site, and to SUSONITY’s long-term commitment to innovation in Germany.”

Dr. Alexander Wagner, Managing Director of Infraserv Höchst, stated:

“We are delighted to welcome SUSONITY and its Innovation and Application Center to the Höchst Industrial Park. Their decision to locate here underscores the park’s appeal as one of Europe’s leading hubs for chemical innovation. With our expertise in permitting, planning, and facility modifications, we can deliver customized laboratories and research infrastructure precisely tailored to our clients’ needs.”

Rooted in the heart of Europe, empowering global expansion—the pivotal move in Global Advanced Materials International’s international strategy

The integration and upgrade of this Innovation and Application Center marks a critical milestone in the deepening of Global Advanced Materials International’s international strategy. Embedding its R&D and application center deeply into Höchst—a premier European industrial hub—is far more than a mere geographic expansion; it represents a strategic alignment. Leveraging Europe’s high-end industrial ecosystem as fertile ground, the company will continue to advance cutting-edge specialty materials technologies. With localized technical service capabilities, it aims to strengthen long-term engagement with downstream European industries and premium clients. Capitalizing on Frankfurt’s central location, this center also radiates across SUSONITY’s innovation networks in Europe, the Americas, and Asia, serving as the core platform through which Global Advanced Materials International delivers high-quality materials technology solutions to global customers.

Since SUSONITY’s integration into the Global Advanced Materials International group, R&D resources have been consolidated and business boundaries continuously expanded. The comprehensive upgrade of this Innovation and Application Center is a concentrated manifestation of that integration success. Amid accelerating global supply chain realignment, Global Advanced Materials International is countering external uncertainty with deliberate strategic investment—anchoring its technological foundation in Europe’s industrial core, maintaining high-end R&D capabilities to serve the European market locally, and leveraging its global platform to drive synergy between Asian and European markets. Through deep technological specialization, the company is securing long-term growth potential. This is a clear strategic statement by a Chinese multinational actively positioning itself and executing deep integration within the tide of globalization.

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