New IPO News | 'A fruit snack company specializing in preserved plums,' Liu Liu Mei, has launched its IPO and plans to list on June 15, with a minimum subscription amount of HK$4,401.96 per board lot.

Futu News, June 5:$LIULIUMEI (06658.HK)$The company announced that the IPO subscription period will run from June 5 to June 10. It plans to globally offer approximately 11.4641 million shares, with listing expected on June 15.

Company Overview

The company is a fruit snack business focused exclusively on preserved plum products. It is also committed to promoting plum culture by offering snacks made with natural ingredients. Guided by its plum-centric product development strategy, the company has built a diversified portfolio of preserved plum products, ranging from classic lines crafted using traditional techniques to innovative offerings infused with various flavors. Since launching its flagship brand 'Liu Liu Mei' in 2001, the company has been dedicated to developing high-quality preserved plum products and exploring the culinary potential of the plum’s distinctive tartness.

According to Frost & Sullivan, in 2024 the company ranked first in retail sales in China's fruit snack industry, with a market share of 4.9%. Since its launch in 2019, the company's plum jelly has quickly captured consumer attention with its naturally refreshing taste.

Financial Summary

The company’s revenue increased by 22.2% from RMB 13,220 million in 2023 to RMB 16,160 million in 2024, and further rose by 5.9% to RMB 17,107 million in 2025. Gross profit grew by 10.0% from RMB 5,297 million in 2023 to RMB 5,825 million in 2024, and further increased by 4.5% to RMB 6,087 million in 2025. The company recorded net profits of RMB 992 million, RMB 1,477 million, and RMB 1,821 million in 2023, 2024, and 2025, respectively.

Use of Proceeds

Regarding the use of proceeds, Liu Liu Mei expects the net proceeds from the global offering to be approximately HKD 440 million (assuming the over-allotment option is not exercised, based on an issue price of HKD 43.58 per share). According to the prospectus, Liu Liu Mei intends to allocate the proceeds from the global offering for the following purposes:

Approximately 61.0% of the net proceeds will be used over the next three years to expand the company’s production capacity. Approximately 21.0% of the net proceeds will be used in the coming year to enhance brand awareness, expand the sales network, and develop international markets. Approximately 8.0% of the net proceeds will be allocated to hiring R&D personnel and advancing the company’s research and development initiatives. Approximately 10.0% of the net proceeds will be used for working capital and general corporate purposes.