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Siri AI makes a powerful debut! What’s next for Apple?
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Apple WWDC26 Worldwide Developers Conference

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Apple WWDC26 Worldwide Developers Conference
Apple WWDC26 Worldwide Developers Conference
At 1:00 AM Beijing time on Tuesday, June 9,$Apple (AAPL.US)$the WWDC 2026 keynote will be held at Apple Park in Cupertino, California, and will be streamed live simultaneously on Niu Niu Circle!
At last year’s WWDC 2025, Apple unveiled its most extensive design overhaul since iOS 7, reimagining the visual foundation of its entire ecosystem—including iOS 26 and macOS Tahoe 26—with an entirely new 'liquid glass' design language;now, the market is truly waiting to see whether the AI 'soul' beneath this new framework can finally come to life.
The top highlight of this event is Apple’s potential launch of a new version of Siri—the most significant update in 15 years.According to the latest report from financial journalist Mark Gurman, Apple plans to undertake its most comprehensive overhaul of Siri since its inception, transforming it from a traditional voice assistant into an 'AI secretary' capable of sustained conversation, and launching a standalone Siri app to directly compete with mainstream chatbots like ChatGPT.
This year’s official slogan is 'All systems glow',The word 'glow' not only echoes the interaction interface design of the new Siri but also conveys Apple’s ambition to illuminate its entire ecosystem with AI.
Additionally, WWDC 2026 will also focus on system updates across all platforms.Industry consensus expects the next-generation operating systems—including iOS 27, iPadOS 27, macOS 27, and watchOS 27—to be unveiled together. iOS 27 is viewed as a 'refined and optimized' version, emphasizing enhanced system stability, battery life, and smoothness, while laying the foundational technical framework for future foldable iPhones. macOS 27 is expected to further phase out support for Intel chips, fully centering on Apple’s M-series chip ecosystem and boosting Mac devices’ AI computing power and productivity performance.
Following better-than-expected Q2 fiscal 2026 earnings, Apple's stock price has approached the all-time high range near $310,The market is waiting for an answer: Can WWDC ignite the next wave of device upgrades?
Multiple Wall Street firms believe the upcoming WWDC conference could serve as a key catalyst for Apple’s stock repricing. Morgan Stanley analyst Erik Woodring reiterated his 'Overweight' rating and $330 price target for Apple, viewing WWDC 2026 as a pivotal turning point in repositioning Apple as an 'AI winner.' A successful AI strategy could propel Apple into a higher valuation range, with a bull-case target of $365 to $385 and an optimistic scenario potentially reaching $440.
So, can Apple’s AI counteroffensive truly ignite market enthusiasm? Fellow investors, feel free to tune in!
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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