Tongcheng Travel showcases multiple AI-powered travel innovations at the 6th Consumer Expo

On April 13, 2026, the 6th China International Consumer Products Expo grandly opened in Haikou, Hainan. Tongcheng Travel made a significant appearance with several AI-powered travel innovations, focusing on the release of two key solutions for niche scenarios: 'AI Face-to-Face Translation Screen' and 'AI Guided Tour,' as well as the 2.0 version of its travel intelligence agent, DeepTrip. This showcased the company’s latest achievements in positioning itself for the intelligent travel era and demonstrated its determination to empower high-quality development in inbound tourism through innovative technology.

Following the full closure of Hainan Island, inbound and outbound tourism has embraced new developmental opportunities. As a leading domestic online travel service platform, Tongcheng Travel closely aligns with the core theme of the Consumer Expo—'Openness Leading Global Consumption, Innovation Driving a Better Life'—focusing on inbound tourism and smart cultural tourism. The various AI products it introduced precisely address pain points and challenges in travel scenarios, establishing an end-to-end AI service system covering 'itinerary planning - on-site experience - cross-language communication.'

(Pictured: the Tongcheng Travel exhibit at the 6th China International Consumer Goods Expo)

Among the core new products launched by Tongcheng Travel this time, DeepTrip 2.0 underwent a comprehensive upgrade. According to reports, DeepTrip 2.0 is based on Tongcheng Travel’s proprietary AI model, further perfecting the AI ecosystem loop from content to transaction, precisely resolving users’ travel pain points, and collaborating with industry partners to build an ecosystem. DeepTrip 2.0 features three main core highlights: First, intelligent itinerary planning that is customized for each user and highly flexible, generating multi-themed itineraries based on user preferences and supporting free editing; after modifications, AI can instantly recalculate the optimal route with one click. Second, fuzzy flight search, which analyzes ambiguous demands within five seconds and provides the best solution, improving decision-making efficiency. Third, an entirely open ecosystem, currently listed on mainstream Lobster platforms, supports Key-free deployment and is compatible with diverse integration modes, collaborating with industry partners to build a travel AI ecosystem. Additionally, DeepTrip 2.0 supports interaction in 17 languages and offers personalized services tailored to local cultures, effectively solving issues such as language barriers and cumbersome itinerary planning for international travelers. It aligns deeply with the 'Belt and Road' tourism cooperation initiative, providing strong support for expanding the inbound tourism market.

(Pictured: The Tongcheng Travel booth at the 6th Consumer Goods Expo, where staff are interviewed by the media)

Targeting two niche scenarios - scenic area tours and cross-language communication - Tongcheng Travel simultaneously launched its 'AI Tour Guide' and 'AI Face-to-Face Translation Screen' solutions. The AI Tour Guide, based on the service concept of 'one smartphone, one QR code scan, full AI accompaniment,' offers lightweight, zero-renovation, quick-launch smart touring services for scenic spots. Without downloading an app, tourists can scan a code to access high-definition scenic maps, real-time positioning navigation, and multi-style audio commentary. It also supports interactive features such as AI travel photography, stamp collecting, and quiz challenges. This solution addresses core pain points like tourists being unable to understand or hear explanations or taking wrong routes, while helping scenic areas reduce operational costs, extend visitor stay durations, and strengthen their digital brand image. It has already been implemented in several well-known scenic spots including Hainan Yanoda Rainforest Cultural Tourism Zone, Prince Gong's Mansion, Guilin Elephant Trunk Hill, and Chengdu Wu Hou Shrine.

(Pictured: The Tongcheng Travel booth at the 6th Consumer Goods Expo, where staff exchange insights with international peers)

The AI Face-to-Face Translation Screen focuses on counter services and meeting scenarios, utilizing an innovative dual-screen interaction design that overcomes the limitations of traditional translation devices. There’s no need to frequently pass devices back and forth, making cross-language communication smoother and more natural. At the same time, it frees up the hands of staff and enhances communication efficiency. With a response speed of 0.5 seconds, this product supports over 150 languages and 27 Chinese dialects, covering mainstream global markets. It can be widely used in hotel front desks, scenic area counters, exhibition inquiry desks, and other scenarios, providing instant translation support for global exhibitors, buyers, and tourists. It is especially suited for international exhibition scenarios like the Consumer Goods Expo, supporting the upgrade of international services in the Hainan Free Trade Port.

A relevant representative from Tongcheng Travel stated that the full-island customs closure of Hainan brings significant opportunities to the inbound tourism market. Tongcheng Travel will leverage its own technical R&D capabilities, comprehensive product portfolio, and massive user base to continuously deepen the integration of AI technology into tourism scenarios. Through innovative products such as DeepTrip 2.0, AI Tour Guide, and AI Face-to-Face Translation Screen, the company aims to build a smarter, more efficient, and personalized intelligent travel service system to cater to mass tourism consumption in the intelligent era. Additionally, through ongoing technological innovation and operational practices, Tongcheng Travel plans to address challenges like language barriers and subpar experiences within inbound tourism, empowering inbound tourism development with technological solutions and helping China’s cultural and tourism sectors reach a global audience.

During the Consumer Goods Expo, Tongcheng Travel set up an interactive experience zone on-site, inviting attendees to closely experience the core functionalities of multiple AI products and directly feel the convenience and innovations AI technology brings to travel. In the future, Tongcheng Travel will continue investing in R&D, constantly optimizing product experiences, and deepening cooperation with scenic spots, hotels, exhibitions, and other parties. By driving tourism consumption upgrades through technological innovation, the company aims to create a global smart travel ecosystem and inject new momentum into the development of the inbound tourism market.

As one of the main exhibitors in the travel consumption sector at this year's Consumer Goods Expo, Tongcheng Travel presented a large-scale exhibition lineup. In addition to AI products, various business units under Tongcheng Travel made appearances, including Hainan Yanoda Rainforest Cultural Tourism Zone, Elong Hotel Technology, Tongcheng Business Travel, Tongcheng Vacations, and City Pass.

As the first Consumer Goods Expo after the implementation of full-island customs operations in the Hainan Free Trade Port, this year’s expo was co-hosted by the Ministry of Commerce and the Hainan Provincial Government, themed 'Openness Leading Global Consumption, Innovation Driving Better Living.' The event took place from April 13 to 18. This edition of the Consumer Goods Expo gathered over 3,400 brands from more than 60 countries and regions, with international exhibits accounting for 65% of the total. It also introduced the 'Consumer Goods Expo New Product Showcase' IP, highlighting global debuts, Asia-Pacific premieres, and China-first releases. The event serves as a vital window showcasing the openness and vibrancy of the Hainan Free Trade Port, as well as bridging the consumer markets of China and the world.

Disclaimer: This article is for reference only and does not constitute investment advice.

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