Aurora Mobile announces the establishment of its Japanese subsidiary, leveraging AI to redefine customer engagement and security experiences

Aurora Mobile, a leading provider of customer engagement and marketing technology services(Aurora Mobile, Nasdaq stock code: JG) (hereinafter referred to as 'Aurora Mobile' or 'the company') today officially announced the establishment of its Japanese subsidiary, Aurora Mobile Co., Ltd.

This strategic expansion marks the official introduction of Aurora's flagship platform EngageLab into the Japanese market. By establishing deep localization operations, Aurora Mobile Japan will be dedicated to building a full-chain AI interaction ecosystem for enterprises that seamlessly integrates 'omnichannel engagement', 'AI-powered customer service agents', and 'frictionless security verification'.

Unified intelligent foundation to support efficient global operations

Currently, as Japanese companies are rapidly expanding their global footprint, they have set unprecedented high standards for efficiency in customer lifecycle management and return on investment (ROI). The establishment of Aurora Mobile Japan aims to directly address enterprise pain points such as 'fragmented customer data' and 'dispersed touchpoints' by providing a one-stop, unified solution to help businesses break through growth bottlenecks and achieve exponential business growth.

Robbie Luo, founder and CEO of Aurora, stated: 'The Japanese market has extremely high standards for the precision, stability, and innovation of technology applications. We are honored to introduce Aurora’s globally proven digital infrastructure to Japan. Leveraging our Japanese subsidiary, we will bring clear commercial advantages to local clients: smarter user connections and more efficient business conversions. Whether it is improving user experience through ‘frictionless security verification’ or significantly reducing operational costs with ‘AI agents’, Aurora will serve as the most reliable technological foundation to support Japanese enterprises in expanding and maximizing their global influence.'

Three core pillars driving business growth

To meet the diverse needs of enterprises, Aurora Mobile Japan has introduced a flexible modular solution aimed at comprehensively upgrading the customer experience with optimal return on investment (ROI):

1. Intelligent omnichannel engagement and marketing automationEngageLab goes beyond single-message delivery functionality, successfully transforming traditional one-way, passive communication into two-way 'conversational marketing'. The platform seamlessly integrates AppPush, WebPush, email, SMS, and WhatsApp into a unified system, boasting powerful concurrency capabilities capable of sending billions of messages within milliseconds. Notably, thanks to Aurora’s proprietary AppPush channel optimization technology, its message delivery rate is 1.4 times higher than the industry average.

– Visual Journey Builder: Empowers marketers to precisely reach target customers through optimal channels using an intuitive drag-and-drop tool at minimal cost.

– Smart Algorithms: With optimized peak email delivery and exclusive channel routing capabilities, it ensures that every interaction by the brand translates into maximized business value.

2. Advanced AI Customer ServiceTo address the dual challenges of labor shortages and operational efficiency in Japan, Aurora Mobile launched a revolutionary customer service product, LiveDesk, which completely breaks the productivity limits of traditional human agents.

– AI-Human Collaboration: A powerful advanced AI agent is capable of independently and accurately handling up to 90% of routine customer inquiries. While significantly improving service quality and response speed, it can help businesses reduce customer service operational costs by 70%. The system supports seamless transitions between AI and human agents, ensuring complex high-value customer issues are resolved professionally and efficiently.

3. Frictionless Security and Identity VerificationSecurity is the cornerstone of building digital trust. To this end, Aurora Mobile Co., Ltd. has developed an AI-powered and 'zero-disturbance' security protection matrix:

– Effortless Verification: The platform is equipped with cutting-edge Silent Auth technology, enabling instant, frictionless user identity verification. This technology greatly streamlines the user access process, allowing genuine users to obtain the services they need instantly and effortlessly.

– Intelligent Defense: Complemented by a one-time password (OTP) service with a success rate of up to 99% and AI-driven smart CAPTCHA, malicious bots are precisely intercepted within milliseconds while ensuring genuine users experience minimal friction.

Deepening localized operations to provide dedicated service support

Aurora Mobile Co., Ltd. is now fully operational in Japan and has formed an exclusive local team of seasoned industry experts. The company is committed to providing tailored strategic consulting and agile technical support services for both Japanese domestic enterprises and those expanding overseas.

Office Address: 14F Tokyo Square Garden, 3-1-1 Kyobashi, Chuo-ku, Tokyo

For more information, please visit:https://www.aurora-mobile.com/ja_JP

Media Contact: Aurora Mobile Co., Ltd. Email: marketing@aurora-mobile.com

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