JD.com's technical pattern leads the e-commerce sector, key resistance at 111.9 yuan
On the previous day (March 13), the performance of e-commerce sector stocks diverged, with JD.com showing the most stability. All three key stocks received buy signals, warrant trading rose in tandem, and short-term expectations for a rebound in the sector are clear. $JD-SW (09618.HK)$
、 $BABA-W (09988.HK)$ Slight increase, $MEITUAN-W (03690.HK)$ A slight decline, with market sentiment in the phase of recovering from pessimism; investors remain cautious about chasing gains. The most critical technical characteristic is: all three key stocks issued 'Buy' signals, with signal strength reaching a high of 10, representing a typical case of technical indicators leading price movements, suggesting the sector has a short-term rebound foundation.
The following will further analyze three core e-commerce sector stocks, integrating moving averages, RSI, and comprehensive signals to help investors quickly grasp key technical points:
1. JD.com: The sector's 'stabilizer,' showing the strongest technical pattern
Closing price on the 13th was 109.6 yuan, up 0.09% for the day, with a trading volume of 1.093 billion yuan; regarding moving averages, the closing price was higher than MA10 (104.5 yuan) and MA30 (107.11 yuan), but slightly lower than MA60 (110.4 yuan), indicating a relatively stable short-term trend; the RSI was 58, in a moderately strong range without overbought or oversold risks; the overall technical signal was 'Buy,' with a signal strength of 7.
![On the previous day (March 13), the performance of e-commerce sector stocks diverged, with JD.com showing the most stability. All three key stocks received buy signals, warrant trading rose in tandem, and short-term expectations for a rebound in the sector are clear. $JD-SW (09618.HK)$ 、 $BABA-W (09988.HK)$ Slight increase, $MEITUAN-W (03690.HK)$ Slight decline, market sentiment is in the phase of recovering from pessimism, and investor willingness to chase gains remains cautious. The most critical technical characteristic is: all three key stocks closed with a “buy” signal, with signal strength reaching up to 10, which is a typical indication of technical leadership over price, suggesting that the sector has a basis for a short-term rebound. [Share Link: March 13 [Hong Kong Stock Podcast] Hang Seng Index, Mobvista, China Unicom, SMIC, JD.com, CNOOC] $Hang Seng Index (800000.HK)$ $MOBVISTA (01860.HK)$ $CHINA UNICOM (00762.HK)$ $SMIC (00981.HK)$ $CNOOC (00883.HK)$ The following provides an in-depth analysis of the three core stocks in the e-commerce sector, combining moving averages, RSI, and composite signals, allowing investors to quickly grasp the technical essentials: 1. JD.com: Sector 'stabilizer', strongest technical pattern Closing price on the 13th was 109.6 yuan, a slight increase of 0.09% for the day, with a turnover of 1.093 billion yuan; regarding moving averages, the closing price was higher than MA10 (104.5 yuan), M...](https://nnqimage.futunn.com/sns_client_feed/1162342/20260316/web-1773628277362-hjTKXSGle9.png/big?area=1&is_public=true&imageMogr2/ignore-error/1/format/webp)
Considering the data and the intraday movement (the day's high was 111.8 yuan)Short-term support levels are around 104.7-107.1 yuan, while short-term resistance levels are near 111.9-119.4 yuan.
![On the previous day (March 13), the performance of e-commerce sector stocks diverged, with JD.com showing the most stability. All three key stocks received buy signals, warrant trading rose in tandem, and short-term expectations for a rebound in the sector are clear. $JD-SW (09618.HK)$ 、 $BABA-W (09988.HK)$ Slight increase, $MEITUAN-W (03690.HK)$ Slight decline, market sentiment is in the phase of recovering from pessimism, and investor willingness to chase gains remains cautious. The most critical technical characteristic is: all three key stocks closed with a “buy” signal, with signal strength reaching up to 10, which is a typical indication of technical leadership over price, suggesting that the sector has a basis for a short-term rebound. [Share Link: March 13 [Hong Kong Stock Podcast] Hang Seng Index, Mobvista, China Unicom, SMIC, JD.com, CNOOC] $Hang Seng Index (800000.HK)$ $MOBVISTA (01860.HK)$ $CHINA UNICOM (00762.HK)$ $SMIC (00981.HK)$ $CNOOC (00883.HK)$ The following provides an in-depth analysis of the three core stocks in the e-commerce sector, combining moving averages, RSI, and composite signals, allowing investors to quickly grasp the technical essentials: 1. JD.com: Sector 'stabilizer', strongest technical pattern Closing price on the 13th was 109.6 yuan, a slight increase of 0.09% for the day, with a turnover of 1.093 billion yuan; regarding moving averages, the closing price was higher than MA10 (104.5 yuan), M...](https://nnqimage.futunn.com/sns_client_feed/1162342/20260316/web-1773627822077-6Dfd46ZSfs.png/big?area=1&is_public=true&imageMogr2/ignore-error/1/format/webp)
Key observation: It has already moved above short- and medium-term moving averages, making it the stock with the best technical pattern in the sector; short-term support can be watched near 104.7 yuan and around 107.1 yuan (near MA30), while resistance should focus on the clearly defined 111.9 yuan (Resistance 1), with further resistance at 119.4 yuan (Resistance 2). Pay close attention to whether it can effectively stabilize above 111.9 yuan, which could open up further upside potential.
2. Alibaba (09988): A mild rebound, with momentum yet to improve
Closing price on the 13th was 132.5 yuan, up 0.68% for the day; regarding moving averages, it was only slightly above MA10 (131.76 yuan), still under pressure from MA30 (148.69 yuan) and MA60 (151.11 yuan), indicating a weak rebound pattern; the RSI was 36, still in a weaker zone, reflecting insufficient rebound momentum; the overall technical signal was 'Buy,' with a signal strength of 9, showing relatively strong signal intensity.
Key observation: It has just regained the 10-day moving average, marking a technical rebound. The crucial factor going forward will be whether it can break through the pressure from medium- and long-term moving averages; otherwise, it may return to a volatile pattern.
3. Meituan (03690): Buy signal on price drop, nearing oversold
Closing price on the 13th was HKD 75.95, a single-day drop of 0.98%; in terms of moving averages, the closing price was below MA10 (HKD 76.77), MA30 (HKD 84.55), and MA60 (HKD 92.99), showing weak technical trends; RSI at 34, nearing the oversold zone; the comprehensive technical signal is 'Buy', with a signal strength of 10, making it the strongest buy signal among the three stocks.
Key observation: A typical 'price drop, buy signal' divergence; it may already be oversold in the short term, offering potential for a technical rebound, but confirmation through trading volume is needed to validate the rebound.
All three stocks received buy signals, but their technical patterns differ significantly. Do not blindly follow these signals; consider your own position rhythm and focus on moving average breakouts.
Review and selection of CBBCs and bull-bear products: JD.com related products performed exceptionally well
First, let's review the JD.com-related CBBCs and bull-bear products recommended earlier. The four products recommended on March 11, 2026, all performed well, with $BIJDCOM@EC2605A.C (23759.HK)$ a two-day increase of 13%, $SG#JDCOMRC2705B.C (55715.HK)$ and another rising by 9%, following JD.com’s stock price movements closely, effectively capturing short-term volatility opportunities.
![On the previous day (March 13), the performance of e-commerce sector stocks diverged, with JD.com showing the most stability. All three key stocks received buy signals, warrant trading rose in tandem, and short-term expectations for a rebound in the sector are clear. $JD-SW (09618.HK)$ 、 $BABA-W (09988.HK)$ Slight increase, $MEITUAN-W (03690.HK)$ Slight decline, market sentiment is in the phase of recovering from pessimism, and investor willingness to chase gains remains cautious. The most critical technical characteristic is: all three key stocks closed with a “buy” signal, with signal strength reaching up to 10, which is a typical indication of technical leadership over price, suggesting that the sector has a basis for a short-term rebound. [Share Link: March 13 [Hong Kong Stock Podcast] Hang Seng Index, Mobvista, China Unicom, SMIC, JD.com, CNOOC] $Hang Seng Index (800000.HK)$ $MOBVISTA (01860.HK)$ $CHINA UNICOM (00762.HK)$ $SMIC (00981.HK)$ $CNOOC (00883.HK)$ The following provides an in-depth analysis of the three core stocks in the e-commerce sector, combining moving averages, RSI, and composite signals, allowing investors to quickly grasp the technical essentials: 1. JD.com: Sector 'stabilizer', strongest technical pattern Closing price on the 13th was 109.6 yuan, a slight increase of 0.09% for the day, with a turnover of 1.093 billion yuan; regarding moving averages, the closing price was higher than MA10 (104.5 yuan), M...](https://nnqimage.futunn.com/sns_client_feed/1162342/20260316/web-1773627955086-dzspBuLAdI.png/big?area=1&is_public=true&imageMogr2/ignore-error/1/format/webp)
Two more high cost-performance JD.com-related CBBCs and bull-bear products are selected, suitable for investors focusing on short-term fluctuations in the e-commerce sector:
1. Societe Generale Bull Certificate (55715), leverage 10.1, stop-loss price 100. Its core advantage lies in having the highest actual leverage and lower premium, making it ideal for investors confident in JD.com's short-term rebound while being able to withstand some fluctuations.
2、 $UB#JDCOMRC2804F.C (55851.HK)$Leverage at 10.3, strike price at 100, with the lowest premium and relatively high actual leverage. It offers excellent cost-effectiveness and is suitable for investors seeking stable leveraged returns.
![On the previous day (March 13), the performance of e-commerce sector stocks diverged, with JD.com showing the most stability. All three key stocks received buy signals, warrant trading rose in tandem, and short-term expectations for a rebound in the sector are clear. $JD-SW (09618.HK)$ 、 $BABA-W (09988.HK)$ Slight increase, $MEITUAN-W (03690.HK)$ Slight decline, market sentiment is in the phase of recovering from pessimism, and investor willingness to chase gains remains cautious. The most critical technical characteristic is: all three key stocks closed with a “buy” signal, with signal strength reaching up to 10, which is a typical indication of technical leadership over price, suggesting that the sector has a basis for a short-term rebound. [Share Link: March 13 [Hong Kong Stock Podcast] Hang Seng Index, Mobvista, China Unicom, SMIC, JD.com, CNOOC] $Hang Seng Index (800000.HK)$ $MOBVISTA (01860.HK)$ $CHINA UNICOM (00762.HK)$ $SMIC (00981.HK)$ $CNOOC (00883.HK)$ The following provides an in-depth analysis of the three core stocks in the e-commerce sector, combining moving averages, RSI, and composite signals, allowing investors to quickly grasp the technical essentials: 1. JD.com: Sector 'stabilizer', strongest technical pattern Closing price on the 13th was 109.6 yuan, a slight increase of 0.09% for the day, with a turnover of 1.093 billion yuan; regarding moving averages, the closing price was higher than MA10 (104.5 yuan), M...](https://nnqimage.futunn.com/sns_client_feed/1162342/20260316/web-1773627977625-rF9THglUgM.png/big?area=1&is_public=true&imageMogr2/ignore-error/1/format/webp)
![On the previous day (March 13), the performance of e-commerce sector stocks diverged, with JD.com showing the most stability. All three key stocks received buy signals, warrant trading rose in tandem, and short-term expectations for a rebound in the sector are clear. $JD-SW (09618.HK)$ 、 $BABA-W (09988.HK)$ Slight increase, $MEITUAN-W (03690.HK)$ Slight decline, market sentiment is in the phase of recovering from pessimism, and investor willingness to chase gains remains cautious. The most critical technical characteristic is: all three key stocks closed with a “buy” signal, with signal strength reaching up to 10, which is a typical indication of technical leadership over price, suggesting that the sector has a basis for a short-term rebound. [Share Link: March 13 [Hong Kong Stock Podcast] Hang Seng Index, Mobvista, China Unicom, SMIC, JD.com, CNOOC] $Hang Seng Index (800000.HK)$ $MOBVISTA (01860.HK)$ $CHINA UNICOM (00762.HK)$ $SMIC (00981.HK)$ $CNOOC (00883.HK)$ The following provides an in-depth analysis of the three core stocks in the e-commerce sector, combining moving averages, RSI, and composite signals, allowing investors to quickly grasp the technical essentials: 1. JD.com: Sector 'stabilizer', strongest technical pattern Closing price on the 13th was 109.6 yuan, a slight increase of 0.09% for the day, with a turnover of 1.093 billion yuan; regarding moving averages, the closing price was higher than MA10 (104.5 yuan), M...](https://nnqimage.futunn.com/sns_client_feed/1162342/20260316/web-1773627977631-2ooTRJRDTV.png/big?area=1&is_public=true&imageMogr2/ignore-error/1/format/webp)
Risk Warning: Warrants and callable bull/bear contracts are highly volatile. Investors should focus on the exercise price, strike price, and changes in leverage, manage positions prudently, and avoid excessive speculation. After all, steady operations ensure long-term success.
Overall, the e-commerce sector is in a technical bottoming or early rebound phase. JD.com shows relatively steady performance, while Alibaba and Meituan require stronger momentum to reverse their weak trends. In terms of strategy, closely monitor stocks that have issued buy signals and where prices hold above key moving averages. Observe volume changes to assess the sustainability of the rebound. For warrant investments, prioritize products with low premiums and reasonable leverage; avoid being overly aggressive.
Among the three e-commerce stocks with buy signals, which one do you favor most? A, JD.com; B, Alibaba; C, Meituan. Feel free to share your thoughts in the comments section.
For more market analysis, stay tuned to Jenny's daily updates on 'Hong Kong Stock Warrants'!
Reminder: This article does not constitute any investment advice.
This article is for reference only and does not constitute any investment advice. The market data, opinions, and analysis contained herein may change at any time without prior notice. We are not responsible for any loss or damage caused by reliance on the information in this article. Technical analysis only shows whether certain technical conditions are met; a comprehensive assessment of asset performance should be conducted using additional data. Decisions to trade should not be based solely on this article. Please note that past performance is not indicative of future results.
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Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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