Aurora reaches historic turning point: first annual profit achieved, overseas EngageLab ARR exceeds 10 million US dollars
On March 12, Aurora Mobile (NASDAQ: JG), a leading provider of customer engagement and marketing technology services in China, announced its unaudited financial report for the fourth quarter ended December 31, 2025.
The financial report shows that Aurora Mobile delivered a milestone performance in 2025. Building on the profitability foundation established in the first three quarters, the company maintained robust operations in the fourth quarter, making 2025 the first fiscal year in the company’s history to achieve full-year GAAP profitability. This landmark achievement not only highlights the effectiveness of the company's business model and its qualitative improvement in profitability but also signals strong confidence in future earnings growth.
Behind this success lies the significant results of Aurora Mobile’s globalization strategy powered by its dual engines, 'EngageLab + GPTBots.ai.' In 2025, the group’s core businesses achieved strong growth, with operating cash flow consistently generating robust returns, demonstrating the resilience and growth potential of Chinese tech companies amid the SaaS x AI wave.
Wei Dong Luo, founder and CEO of Aurora MobileWe achieved our first full-year net profit under US GAAP in 2025. Moreover, we delivered an outstanding performance in the fourth quarter with key highlights including:
| Total revenue surpassed RMB 100 million, reaching RMB 105.2 million, representing a notable year-over-year increase of 13% and a sequential rise of 16%, significantly exceeding the previous quarter’s guidance.
| The global flagship product EngageLab continues to accelerate its growth, continuously acquiring new customers worldwide. By December 2025, EngageLab's annual recurring revenue (ARR) reached a new high of 10 million US dollars, representing a year-on-year increase of 186%.
| Gross profit increased by 23% year-on-year and 9% quarter-on-quarter, reaching a new high in the past 16 quarters.
| As of December 31, 2025, the net dollar retention (NDR) rate for Jiguang Core’s developer subscription services over the previous 12 months reached 103%.
Shangneng Huang, Chief Financial Officer of Aurora Mobilestated: “Throughout 2025, we maintained a high level of focus and disciplined operations while further strengthening financial management. The Company's overall financial condition has significantly improved and continues to trend positively. Looking at our 2025 performance, we have exceeded the majority of our established goals. We believe Aurora Mobile is well-positioned to carry this strong growth momentum into 2026.”
1. The group achieved full-year profitability for the first time, marking a new milestone in operational development.
In the fourth quarter of 2025, the group’s total revenue reached 105 million yuan, the highest record since the company fully transitioned to a pure SaaS model, strongly demonstrating the scale effects and growth potential of the subscription-based business model accelerating.
In terms of profitability, the company’s full-year net profit successfully turned positive in 2025, with a net profit of 3.04 million yuan in the fourth quarter. This is particularly remarkable compared to a net loss of 6.8 million yuan in 2024, signifying a qualitative leap. Behind this transformation lies the company's gross profit hitting a new high over the past 16 quarters, with gross margin increasing by 540 basis points year-on-year, coupled with effective control of operating expenses. This indicatesthe company’s growth is high-quality and highly efficient, built on a solid foundation of profitability.
(Group profit chart; Source: Aurora IR official website)
Even more noteworthy, just before the earnings release in February 2026, Jiguang reached a strategic partnership with PAG's Pegasus Fund, a leading investment institution in Asia. According to the agreement, PAG Pegasus will invest 10 million US dollars to incorporate Jiguang data into its investment decision-making system and allocate returns based on fund performance. Meanwhile, Jiguang issued three-year warrants to PAG Pegasus, allowing it to subscribe for 725,000 ADS at 13.80 US dollars per ADS (a premium of over 85% above the average price). If fully exercised, this will bring Jiguang 10 million US dollars in financing.
Transitioning from pursuing scale expansion to focusing on high-quality development, Jiguang delivered an annual report of 'increased revenue and increased profits,' validating the interim results of its strategic transformation.With the confirmation of the inflection point in profitability, the company's operations and development have entered a more stable and resilient new phase, laying a solid foundation for subsequent growth investments and value release.
Two, the collaborative progress and steady cultivation of EngageLab and GPTBots.ai significantly enhance the overall growth momentum of the group.
The significant enhancement in the group’s overall growth momentum is attributable to the two core engines—EngageLab and GPTBots.ai—working collaboratively and cultivating steadily. EngageLab continues to consolidate its leading position in the customer engagement field, while GPTBots.ai, as an enterprise-grade AI agent platform, sees increasing market recognition, jointly driving the robust development of the group’s business.
1. EngageLab’s annual recurring revenue (ARR) reached 10 million US dollars, with GPTBots.ai gaining continuous market recognition.
As Aurora's flagship product for overseas markets, EngageLab continues to maintain strong expansion momentum.By the end of 2025, annual recurring revenue (ARR) reached 10 million US dollars, representing a year-on-year increase of 186%.
Behind this growth lies EngageLab's technological leadership in the omnichannel customer engagement space. In response to the growing demand from overseas enterprises for precision marketing and user retention, EngageLab has successfully won favor from numerous leading outbound enterprises with its stable high-concurrency message push, multi-touchpoint integration capabilities, and localized services. Particularly within e-commerce, gaming, and social media sectors, EngageLab has become an essential tool for many Chinese brands competing globally.
In the fourth quarter, EngageLab made breakthroughs in both product innovation and market expansion. To enhance the global digital interaction product ecosystem, EngageLab officially launched LiveDesk, an AI-driven intelligent customer service platform that centers on deep collaboration between 'AI Agent x Human Agent,' capable of automatically handling up to 90% of common customer issues, helping businesses reduce operational costs by 70%. Simultaneously, the newly introduced CAPTCHA solution powered by AI-driven behavioral analysis precisely differentiates human users from bots, defending against automated attacks in industries such as finance, gaming, and e-commerce, all while optimizing user experience.
(Group product LiveDesk: Source: Aurora IR official website)
(Group product CAPTCHA: Source: Aurora IR official website)
In terms of infrastructure, a new data center in Istanbul, Turkey, has been added, completing the core computing power map at the intersection of Europe, Asia, and Africa. In terms of flagship clients, EngageLab has helped HelloRide, an overseas app by Hellobike, achieve a 99% message delivery rate in Southeast Asia and Australia, and was selected as the official communication solutions provider by Ecuador's National Electoral Council (CNE), boosting communication efficiency by over 40%. In terms of market influence, EngageLab's LinkedIn official account surpassed 10,000 followers, further enhancing its global brand recognition.
(EngageLab's phased achievements in going global; source: Aurora IR official website)
(EngageLab's overseas clients; source: Aurora infographic)
2. The commercialization process of GPTBots.ai is accelerating, with AI capabilities continuously being 'productized' and implemented.
As another core of Aurora’s AI frontier layout, GPTBots.ai, an enterprise-grade AI agent construction platform, demonstrated strong commercial potential in Q4. During this period, GPTBots.ai not only deepened strategic cooperation with international partners such as Zoho and Tellvoice but also implemented multiple benchmark cases in education, finance, and customer service fields.
In Q4, GPTBots.ai achieved a series of breakthroughs in technology ecosystems and market recognition. Technically, it completed deep integration with Google Drive and collaborated with Linkup to enable cloud document synchronization and real-time compliance search. In industry applications, it partnered with Hong Kong Meta Dot to create an AI teaching assistant, appeared with EngageLab at the Asia Telecom Exhibition, and jointly launched training programs with HKPC, making AI customer service a focus for local manufacturers. The product also won two global awards from G2, received the title of 'AI Tianma Premium Product,' had its customer service intelligence recognized as an innovation case by the China Internet Association, and participated in writing the 'Agent Application Development Report (2025).' During the same period, GPTBots.ai also appeared at domestic and international events such as the Guangdong-Hong Kong-Macao Greater Bay Area Artificial Intelligence Summit and Tokyo AI Agent Expo, where AI customer service scenarios were highly favored by Japanese and Hong Kong companies.
(GPTBots.ai award wins; source: Aurora IR official website)
The synergistic effect between EngageLab and GPTBots.ai continues to amplify. The vast user interaction scenarios accumulated by the former provide natural training data and implementation scenarios for the latter, while the latter's AI capabilities feed back to the former, enabling customers to generate smarter marketing strategies and reach users more effectively.The simultaneous advancement of the two brands has made Aurora's growth curve increasingly steep.
3. Group total revenue reached 105 million yuan, with subscription service income hitting a new high of 61.9 million yuan.
Thanks to the strong performance of its core products, Aurora Group achieved total revenue of 105 million yuan in the fourth quarter of 2025, surpassing the upper limit of the company's previous revenue guidance. This marks a historic high since the company transitioned to a pure SaaS model.
This milestone breakthrough is the inevitable result of Aurora's long-term focus on the SaaS field, commitment to product innovation, and global strategy. Fourth-quarter revenue increased by 13% year-over-year and 16% quarter-over-quarter. For the full year, total revenue for 2025 reached 375 million yuan.
(Group total revenue chart; Source: Aurora IR official website)
As Aurora's foundational business, developer services achieved revenue of 76.2 million yuan in the fourth quarter, representing a 7% year-over-year increase and an 18% quarter-over-quarter increase. Among this, core subscription service revenue reached 61.9 million yuan, setting a new historical high, with a 13% year-over-year increase and an 8% quarter-over-quarter increase; value-added service revenue was 14.3 million yuan.For the full year, the net dollar retention rate (NDR) for developer subscription services remained stable at a high of 103%, indicating that Aurora not only has strong customer acquisition capabilities but also continuously increases the average revenue per existing customer, forming the 'core growth driver.'
(Group developer services business revenue chart; Source: Aurora IR official website)
The continuous growth of subscription services is inseparable from the ongoing empowerment of JPush during the fourth quarter. With its stable and efficient performance, JPush continues to gain the trust of leading clients across various industries.
For example, in collaboration with Qingxi Home Services, JPush helped redefine the service information interaction standards, ensuring transparency and reliability throughout the entire process from booking to service completion. In cooperation with Tuniu, it built a refined user tagging system to drive the transformation from 'people searching for information' to 'information finding people,' effectively enhancing user engagement and conversion rates. In the hospitality sector, JPush created a smart messaging hub covering the entire guest journey for Super 8 Hotels, supporting personalized instant service experiences. In the enterprise services domain, JPush established an efficient and stable communication channel for Fenbeitong, ensuring accurate delivery of key information such as reimbursement and consumption alerts. These deep cross-industry applications have become a solid support for the continued growth of developer subscription service revenue.
1. Industry application revenue grew by 31% year-over-year and 10% quarter-over-quarter, showing strong momentum.
Apart from core subscription services, the company’s industry application business has also demonstrated robust growth momentum.In the fourth quarter, the industry application business generated revenue of 29 million yuan, representing a year-on-year increase of 31% and a quarterly growth of nearly 10%.Among this, the financial risk control business performed particularly well, with a year-on-year increase of 43%, becoming the core driver for sector growth.
At the same time, Jiguang's subsidiary, MoonFox Data, has made significant breakthroughs in data product innovation. Previously, MoonFox Data officially launched the 'MoonFox Financial Alternative Data Product,' focusing on addressing the key pain points of investment institutions in corporate analysis and industry evaluation, providing real-time and precise data support to improve investment decision-making efficiency. With its unique value in capturing early signals in the Chinese market, MoonFox Data has gained high recognition from several top global investment institutions, further highlighting the influence of Chinese alternative data on the international stage.
(Group industry application revenue chart; Source: Aurora IR official website)
Thirdly, gross profit reached a new high over the past 16 quarters, with gross margin increasing by 540 basis points year-on-year.
While revenue is growing rapidly, Jiguang’s profitability is also continuously improving.This quarter’s gross profit hit a new high over the last 16 quarters, while gross margin increased significantly by 540 basis points year-on-year.The rise in gross margin confirms the increasing proportion of high-margin SaaS subscription services within the revenue structure.
(Group gross profit chart; Source: Aurora IR official website)
1. Adhering to the principle of efficient operations, strict cost controls through refined management, and resource optimization guided by strategic objectives.
The company has consistently adhered to efficient operations, strictly controlling various cost expenditures through refined management methods, and continuously optimizing resource allocation with a clear strategic orientation, directing more resources towards high-growth, high-margin business areas. In the fourth quarter, Aurora's total operating expenses amounted to 68.2 million yuan, showing a slight year-on-year increase but significantly lower than the revenue growth rate.
Aurora continues to practice the 'traveling light' philosophy of efficient operations while ensuring R&D(R&D expenses accounted for a stable 40% across all quarters of the year)and overseas market expansion (with moderate increases in sales expenses), administrative expenses were effectively controlled, ensuring that every investment was directed toward future growth.
(Group total operating expenses chart; Source: Aurora IR official website)
1. Operating cash flow continued to improve, with net inflows reaching 35.1 million yuan, the highest level in the past 22 quarters.
Strong profitability also brought about healthy cash flow.In the fourth quarter, Aurora's net cash flow from operating activities reached 35.1 million yuan, reflecting increasingly robust financial conditions.Benefiting from strong self-sustaining capabilities, the combined balance of cash and cash equivalents, restricted cash, and short-term investments held by the company steadily increased.
1. The developer subscription NDR reached 103%, demonstrating product stickiness and deep customer engagement capabilities.
In the fourth quarter, Aurora's developer subscription service revenue retention rate (NDR) remained at an excellent level of 103%.In the SaaS industry, an NDR above 100% means that the existing customer base is not only retained steadily, but the revenue they contribute continues to grow organically.
This key metric strongly confirms the core stickiness of Aurora's products and the effectiveness of its customer success system. In other words, the value of existing customers continues to increase during their usage, and the revenue growth driven by add-on purchases and upgrades has been sufficient to offset the impact of customer churn. Without relying on continuous acquisition of new customers, deep operation of existing customers alone can drive steady business growth, reflecting Aurora's irreplaceable niche in the developer services field and providing a predictable, high-quality anchor for the group's overall growth.
1. Deferred revenue reached another all-time high of 179 million yuan, significantly enhancing growth visibility.
As the "reservoir" for future revenue,By the end of 2025, Aurora's deferred revenue balance reached 178.7 million yuan, setting another record high.The continuous growth of this data directly reflects the company’s strong sales capabilities and high customer prepayments, providing solid assurance for revenue growth in 2026.
(Group deferred revenue chart; Source: Aurora IR official website)
1. Conclusion
Looking back at 2025, Aurora not only completed a strategic shift from "pursuing scale" to "pursuing quality," but also delivered"full-year profitability, across-the-board growth, abundant cash, and leading compliance."The impressive earnings report demonstrated its core competitiveness in the SaaS×AI era to the market.
The first full year of profitability is a milestone and, more importantly, a new starting point. Looking ahead to 2026, with the continuous improvement of EngageLab's product portfolio and deeper expansion into global markets, the further unlocking of GPTBots.ai's technological ecosystem and commercial potential, and the continued focus on businesses such as financial risk control in the data-driven era, Aurora has established a diversified, balanced, and synergistic new growth model.
On this fast track of high-quality development,Aurora's path to value recovery is becoming increasingly clear.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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