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"AI companionship" becomes a new consumption trend in the Year of the Horse, with Tuya Inc empowering the rise of the "New New Year Goods" ecosystem

At the Robot New Year's Fair jointly organized by the New Media Center of CCTV News and the Jiangsu Station, the booth featuring companion robots powered by Tuya Inc was packed with visitors; meanwhile, echoes from the frontlines of the market indicate that sales of 'tech New Year goods' at Shenzhen’s Huaqiangbei surged by about 30% before the festival. This year’s New Year shopping list seems to be changing: its core value is shifting from traditional 'consumption' and 'ritual' to 'companionship' and 'growth.' AI hardware responds to modern society’s yearning for emotional connection.
At the Robot New Year's Fair jointly organized by the New Media Center of CCTV News and the Jiangsu Station, the booth featuring companion robots powered by Tuya Inc was packed with visitors; meanwhile, echoes from the frontlines of the market indicate that sales of 'tech New Year goods' at Shenzhen’s Huaqiangbei surged by about 30% before the festival. This year’s New Year shopping list seems to be changing: its core value is shifting from traditional 'consumption' and 'ritual' to 'companionship' and 'growth.' AI hardware responds to modern society’s yearning for emotional connection. When an AI robot that can entertain pets, practice English with children, or chat with the elderly is placed into a shopping cart, what we bring home is no longer just a 'toy,' but an AI companion capable of long-term interaction and continuous growth. While Tuya Inc continues to explore the application of AI hardware in areas such as pets, it also works with global clients to turn numerous innovative AI concepts into commercially successful blockbuster products. Aura: The 'Tech Gala' CES featured a 'pet caretaker' that someone wanted to buy for $3,000. At CES 2026, Tuya Inc unveiled its pet companion robot Aura for the first time, drawing significant attention from global tech elites. Some attendees even inquired on the spot whether they could buy it outright for $3,000 and take it home. This anecdote vividly illustrates the product’s strength and emotional value. Aura addresses both the emotional needs of pets when left alone and the owner's need to ensure their pet’s health and safety; through multimodal sensing technology, it enables not only remote interaction with pets...
When an AI robot that can entertain pets, practice English with children, or chat with the elderly is placed into a shopping cart, what we bring home is no longer just a 'toy,' but an AI companion capable of long-term interaction and continuous growth.
While Tuya Inc continues to explore the application of AI hardware in areas such as pets, it also works with global clients to turn numerous innovative AI concepts into commercially successful blockbuster products.
Aura: The 'Tech Gala' CES featured a 'pet caretaker' that someone wanted to buy for $3,000.
At CES 2026, Tuya Inc unveiled its pet companion robot Aura for the first time, drawing significant attention from global tech elites. Some attendees even inquired on the spot whether they could buy it outright for $3,000 and take it home. This anecdote vividly illustrates the product’s strength and emotional value. Aura addresses both the emotional needs of pets when left alone and the owner's need to ensure their pet’s health and safety; through multimodal sensing technology, it enables not only remote interaction with pets, automatic pet searching, but also health monitoring and abnormal behavior analysis for pets.
At the Robot New Year's Fair jointly organized by the New Media Center of CCTV News and the Jiangsu Station, the booth featuring companion robots powered by Tuya Inc was packed with visitors; meanwhile, echoes from the frontlines of the market indicate that sales of 'tech New Year goods' at Shenzhen’s Huaqiangbei surged by about 30% before the festival. This year’s New Year shopping list seems to be changing: its core value is shifting from traditional 'consumption' and 'ritual' to 'companionship' and 'growth.' AI hardware responds to modern society’s yearning for emotional connection. When an AI robot that can entertain pets, practice English with children, or chat with the elderly is placed into a shopping cart, what we bring home is no longer just a 'toy,' but an AI companion capable of long-term interaction and continuous growth. While Tuya Inc continues to explore the application of AI hardware in areas such as pets, it also works with global clients to turn numerous innovative AI concepts into commercially successful blockbuster products. Aura: The 'Tech Gala' CES featured a 'pet caretaker' that someone wanted to buy for $3,000. At CES 2026, Tuya Inc unveiled its pet companion robot Aura for the first time, drawing significant attention from global tech elites. Some attendees even inquired on the spot whether they could buy it outright for $3,000 and take it home. This anecdote vividly illustrates the product’s strength and emotional value. Aura addresses both the emotional needs of pets when left alone and the owner's need to ensure their pet’s health and safety; through multimodal sensing technology, it enables not only remote interaction with pets...
Fuzzee: The 'top-tier' partner that grows with you, an AI emotional companion available 24/7
Fu崽 ranked first in Volcano Engine’s AI Hardware List and partnered with Tuya Inc to create the world’s first cellular version. By the end of 2025, cumulative sales exceeded 120,000 units, with a net return rate below 10%, firmly holding the leading position in its niche market.
The core breakthrough of the cellular version Fuzzee lies in resolving the industry pain point of AI companion products 'going offline means termination.' With built-in cellular connectivity, Fuzzee achieves full-range online companionship from indoors to outdoors. Whether aboard a speeding high-speed train or amidst the grass in a park, conversations and learning between children and their AI companion never stop. Tuya's global cloud services ensure this 'emotional connection' remains seamless and stable.
At the Robot New Year's Fair jointly organized by the New Media Center of CCTV News and the Jiangsu Station, the booth featuring companion robots powered by Tuya Inc was packed with visitors; meanwhile, echoes from the frontlines of the market indicate that sales of 'tech New Year goods' at Shenzhen’s Huaqiangbei surged by about 30% before the festival. This year’s New Year shopping list seems to be changing: its core value is shifting from traditional 'consumption' and 'ritual' to 'companionship' and 'growth.' AI hardware responds to modern society’s yearning for emotional connection. When an AI robot that can entertain pets, practice English with children, or chat with the elderly is placed into a shopping cart, what we bring home is no longer just a 'toy,' but an AI companion capable of long-term interaction and continuous growth. While Tuya Inc continues to explore the application of AI hardware in areas such as pets, it also works with global clients to turn numerous innovative AI concepts into commercially successful blockbuster products. Aura: The 'Tech Gala' CES featured a 'pet caretaker' that someone wanted to buy for $3,000. At CES 2026, Tuya Inc unveiled its pet companion robot Aura for the first time, drawing significant attention from global tech elites. Some attendees even inquired on the spot whether they could buy it outright for $3,000 and take it home. This anecdote vividly illustrates the product’s strength and emotional value. Aura addresses both the emotional needs of pets when left alone and the owner's need to ensure their pet’s health and safety; through multimodal sensing technology, it enables not only remote interaction with pets...
AI Meow Star: The 'dark horse' furry friend storming into Walmart, an interactive pet sensation with monthly sales exceeding 10,000 units
AI Meow Planet emerged as a dark horse at the end of 2025. Within just one month of the 2026 new product launch, it secured a Walmart order for 5,000 units, with stable monthly sales hovering around 10,000 units, showcasing strong market and channel recognition.
Leveraging Tuya Inc's AI Agent development platform and long-term memory capability, AI Cat Planet has created this dark horse product with higher efficiency.
Not only can it convey emotions through touch and gravity sensors, using a wagging tail and animated LED eyes to create vivid and interesting lifelike interactions, but it can also, thanks to its built-in AI capabilities, become an 'encyclopedia' and 'confidant' that answers children's questions at any time. From answering whimsical ideas to listening to growing pains, it is no longer just a toy but a learning partner and life companion that children are more willing to get close to and communicate with actively.
At the Robot New Year's Fair jointly organized by the New Media Center of CCTV News and the Jiangsu Station, the booth featuring companion robots powered by Tuya Inc was packed with visitors; meanwhile, echoes from the frontlines of the market indicate that sales of 'tech New Year goods' at Shenzhen’s Huaqiangbei surged by about 30% before the festival. This year’s New Year shopping list seems to be changing: its core value is shifting from traditional 'consumption' and 'ritual' to 'companionship' and 'growth.' AI hardware responds to modern society’s yearning for emotional connection. When an AI robot that can entertain pets, practice English with children, or chat with the elderly is placed into a shopping cart, what we bring home is no longer just a 'toy,' but an AI companion capable of long-term interaction and continuous growth. While Tuya Inc continues to explore the application of AI hardware in areas such as pets, it also works with global clients to turn numerous innovative AI concepts into commercially successful blockbuster products. Aura: The 'Tech Gala' CES featured a 'pet caretaker' that someone wanted to buy for $3,000. At CES 2026, Tuya Inc unveiled its pet companion robot Aura for the first time, drawing significant attention from global tech elites. Some attendees even inquired on the spot whether they could buy it outright for $3,000 and take it home. This anecdote vividly illustrates the product’s strength and emotional value. Aura addresses both the emotional needs of pets when left alone and the owner's need to ensure their pet’s health and safety; through multimodal sensing technology, it enables not only remote interaction with pets...
Walulu: An 'exclusive emotional companion' for the nurturing genre, interactive micro-embodiment trendy play
Walulu currently sells 500 units daily across all online and offline platforms, maintaining a monthly growth rate of 15%-25%. It has successfully broken the limitation of traditional collectibles being only 'static collectibles,' injecting this category with a new interactive and growth-oriented vitality.
Empowered by Tuya Inc's AI development platform, Walulu can easily integrate mainstream large models like Qwen, DeepSeek, DouBao, ChatGPT, and Gemini, quickly achieving AI functionality. The model selection testing tool provided by the platform can help it complete the most suitable model matching for customer scenarios within three days, saving 90% of the time cost compared to self-research.
Walulu is equipped with an advanced AI emotion recognition system that not only reads general emotions but also deciphers the exclusive emotional codes of Generation Z, achieving an 'understanding you better with each use' personal bond. Every touch, every conversation shapes its uniqueness, which is exactly the deep emotional resonance that today’s youth crave.
At the Robot New Year's Fair jointly organized by the New Media Center of CCTV News and the Jiangsu Station, the booth featuring companion robots powered by Tuya Inc was packed with visitors; meanwhile, echoes from the frontlines of the market indicate that sales of 'tech New Year goods' at Shenzhen’s Huaqiangbei surged by about 30% before the festival. This year’s New Year shopping list seems to be changing: its core value is shifting from traditional 'consumption' and 'ritual' to 'companionship' and 'growth.' AI hardware responds to modern society’s yearning for emotional connection. When an AI robot that can entertain pets, practice English with children, or chat with the elderly is placed into a shopping cart, what we bring home is no longer just a 'toy,' but an AI companion capable of long-term interaction and continuous growth. While Tuya Inc continues to explore the application of AI hardware in areas such as pets, it also works with global clients to turn numerous innovative AI concepts into commercially successful blockbuster products. Aura: The 'Tech Gala' CES featured a 'pet caretaker' that someone wanted to buy for $3,000. At CES 2026, Tuya Inc unveiled its pet companion robot Aura for the first time, drawing significant attention from global tech elites. Some attendees even inquired on the spot whether they could buy it outright for $3,000 and take it home. This anecdote vividly illustrates the product’s strength and emotional value. Aura addresses both the emotional needs of pets when left alone and the owner's need to ensure their pet’s health and safety; through multimodal sensing technology, it enables not only remote interaction with pets...
Star Gazing Fox: A nurturing partner who 'speaks with eyes'
With overseas as its primary market, Star Gazing Fox achieved bulk orders through professional channels right after its launch. The most unique interaction of this product lies in its LED eye feedback based on real-time emotions. When you're happy, tired, or down, its LED screen will display corresponding eye changes, providing emotional responses. When you gently stroke it, it will emit cute sounds to interact with you. Not only does it support smooth conversations, but it also integrates functions such as storytelling, playing music and news, and playing games.
With the long-term memory capability provided by Tuya Inc, Starry Lynx accumulates exclusive interactive memories over time, becoming an empathetic partner who can communicate anytime, anywhere. Additionally, Starry Lynx understands multiple languages and provides responses in the corresponding language, handling scenarios such as foreign friends using it or children learning English with ease.
At the Robot New Year's Fair jointly organized by the New Media Center of CCTV News and the Jiangsu Station, the booth featuring companion robots powered by Tuya Inc was packed with visitors; meanwhile, echoes from the frontlines of the market indicate that sales of 'tech New Year goods' at Shenzhen’s Huaqiangbei surged by about 30% before the festival. This year’s New Year shopping list seems to be changing: its core value is shifting from traditional 'consumption' and 'ritual' to 'companionship' and 'growth.' AI hardware responds to modern society’s yearning for emotional connection. When an AI robot that can entertain pets, practice English with children, or chat with the elderly is placed into a shopping cart, what we bring home is no longer just a 'toy,' but an AI companion capable of long-term interaction and continuous growth. While Tuya Inc continues to explore the application of AI hardware in areas such as pets, it also works with global clients to turn numerous innovative AI concepts into commercially successful blockbuster products. Aura: The 'Tech Gala' CES featured a 'pet caretaker' that someone wanted to buy for $3,000. At CES 2026, Tuya Inc unveiled its pet companion robot Aura for the first time, drawing significant attention from global tech elites. Some attendees even inquired on the spot whether they could buy it outright for $3,000 and take it home. This anecdote vividly illustrates the product’s strength and emotional value. Aura addresses both the emotional needs of pets when left alone and the owner's need to ensure their pet’s health and safety; through multimodal sensing technology, it enables not only remote interaction with pets...
Tuya Inc: The Accelerator Turning 'AI New Year Goods' from Concept to Hit
How can rich and diverse, emotionally nuanced AI innovations quickly materialize and become a hit? The key lies in Tuya Inc's one-stop 'turnkey' solution, which is like Lego blocks, allowing developers to focus on building core capabilities such as emotional engagement without having to start by making the 'Lego pieces'.
Tuya’s AI Agent development platform and TuyaOpen open-source framework encapsulate complex AI capabilities, global cloud connectivity, and ecosystem services into standardized modules, significantly lowering the barrier for AI development. This liberates developers from tackling low-level technical challenges, enabling them to fully concentrate on refining scenarios and user experiences—such as making interactions warmer and companionship more thoughtful.
This empowerment is comprehensive and efficient. For example, Tuya Inc helped Chengdu Rain灵动 Technology complete the development from concept to mass-producible product in just one month, directly meeting global market compliance requirements. What Tuya provides is not only tools but also a full-chain capability loop covering product definition, model selection, hardware development, global compliance, and brand operation.
The ultimate destination of New Year goods is home, and the ultimate goal of technology is love.
The popularity of AI-powered New Year goods marks the arrival of a consumer era where emotions can be measured and companionship customized—consumption is transitioning from 'functionality' to 'emotion,' and hardware is evolving from 'tools' to 'companions.' The ultimate destination of technology is to ensure that the warmth of every 'home' does not fade due to distance or time. This Year of the Horse, the most precious festive spirit may lie in this warm companionship that grows together.
About Tuya Smart
Tuya Inc (NYSE: TUYA; HKEX: 2391) is a leading global provider of AI cloud platform services dedicated to applying AI to everyday life. Through its AI Agent development platform, TuyaOpen open-source framework, and other universal AI Agent engines, it integrates multimodal AI capabilities, lowers the threshold for AI development, efficiently advances the realization of AI-driven living, and accelerates the deep integration of AI with the physical world. Equipped with cloud computing and spatial intelligence capabilities, Tuya offers a new generation of physical AI technology solutions for smart devices, commercial applications, and industry developers, as well as an open and neutral global ecosystem. This has inspired a vibrant global developer community comprising brands, original equipment manufacturers, AI Agents, system integrators, and independent software vendors working together to create a green, low-carbon, secure, efficient, agile, and open intelligent solution ecosystem.
As of September 30, 2025, the Tuya AI Developer Platform has accumulated over 1.622 million registered accounts, distributed across more than 200 countries and regions worldwide.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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