The cumulative contract value of AI application products continues to rise, with Beisen leading the AI-enabled era of human resource management

As an innovation leader in talent management driven by AI, and based on over two decades of deep expertise in the HR domain, Beisen Holdings (9669.HK) adopts a product philosophy centered around 'Scenarios × AI Large Models × People Science' to continuously push the boundaries of traditional HR services. It has developed AI Family, an all-scenario HR assistant that understands talent better by integrating unified HR SaaS business scenarios.

Relying on the continuous iteration of core technologies and precise implementation of scenario-based products, Beisen's AI application commercialization has achieved continuous breakthroughs, surpassing expectations. From April 1 to December 31, 2025, new contracts signed for Beisen's AI Family exceeded RMB 53 million, achieving the FY26 financial year (Beisen's fiscal year runs from April 1 to March 31 of the following year) AI product contract target ahead of schedule. Among this, the AI Interviewer contributed RMB 13 million in contract value, with increasing trends in customer renewals and expansion purchases, demonstrating the product’s core competitiveness and customer recognition. As of December 31, 2025, Beisen AI Family had accumulated hundreds of successful cases from industry-leading enterprises, reinforcing its market leadership while building valuable industry experience and brand reputation for future business expansion.

Beisen AI Family 2.0 encompasses ten AI Agents: the AI Talent Acquisition Assistant, AI Recruitment Assistant, AI Interviewer, AI Course Creation Assistant, AI Learning Assistant, AI Practice Companion, AI Competency Coach, AI Leadership Coach, AI Performance Assistant, and AI Employee Assistant, along with over 500 AI product features, covering more than 50 core HR scenarios including recruitment, learning, performance, and employee services.

Among these, the Beisen AI Interviewer supports recruitment by transitioning from process management to delivering high-match talent outcomes, rapidly penetrating core recruitment scenarios across industries and becoming an essential tool for intelligent talent selection. Through automated workflows and multidimensional evaluation models, its application scenarios extend from campus recruitment for management trainees to technical roles and blue-collar groups. During the recruitment process, the AI Interviewer can build competency models for positions, ask follow-up questions using large language models, and automatically generate evaluation conclusions and risk alerts, helping HR shift from 'screening people' to 'understanding people.' Additionally, it intelligently identifies candidates’ emotions and core intentions, creating immersive, human-like interview experiences while ensuring precision and fairness in evaluations, significantly improving corporate recruitment efficiency and talent screening quality. For example, a domestic internet company successfully identified top talent during its campus recruitment for R&D professionals using Beisen's AI Interviewer, achieving higher success rates: after AI screening, business interviewers who previously needed to interview six candidates to hire one now achieve the same result by interviewing just two candidates.

Beisen's 'AI Leadership Coach Mr. Sen' focuses on cultivating managerial leadership, delving into specialized industry applications to address offline operational pain points. It provides tailored leadership development plans to help companies standardize store management and enhance operational efficiency. Meanwhile, the 'AI Practice Companion' targets sales skill improvement, widely applied in specialized training such as pharmaceutical representatives gaining hospital access, retail customer reception and conversion training, and B2B sales demand discovery, effectively boosting practical conversion rates and empowering sales teams. Beisen’s next-generation AI Learning platform redefines the corporate learning ecosystem through technological innovation, achieving disruptive upgrades across four key dimensions—user interaction experience, learning methods, training models, and course creation—and advancing enterprise learning from eLearning to AI Learning.

Beisen is advancing the transformation of human resource management from 'digitalization' to 'intelligentization' through AI Agents. This favorable momentum in commercialization not only effectively enhances operational efficiency for businesses but also, against the backdrop of accelerated implementation of AI applications, outlines a clear and predictable growth trajectory for investors. Moving forward, the company will continue to increase R&D investment, launching more precise AI Agents that are closely aligned with customer business scenarios, further leading China's human resource management into the AI Agents era.

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