On November 19, Cool College officially launched its next-generation AI-powered personalized learning platform—Cool College AI Learning! Since Beisen completed the acquisition of Cool College in January this year, both parties have continued to advance business integration and product upgrades with a low-profile and pragmatic approach. Now, after six months of dedicated efforts, the results are unveiled: leveraging Beisen’s nearly two decades of profound expertise in People Science and its ongoing investment in AI research and development,“Cool Academy AI Learning” Makes a Significant Debut!
From product integration and optimization to the deep integration of AI capabilities, and further to the practical implementation in customer scenarios, Cool Academy AI Learning has successfully redefined the new paradigm of corporate learning.

A New Era: From e-Learning to AI Learning
Corporate training and learning are being reshaped.
Beisen's co-founder and CEO Ji Weiguo discussed during the product launch livestream:“We aim to rapidly deploy diverse AI Learning scenarios and AI features to thousands of Cool Academy customers, empowering both new and existing clients to create significant business value for employee development and corporate growth through AI, making it the largest and most trusted product in the AI Learning era.”Behind this statement lies Beisen’s accurate grasp of the transformation in the training market and Cool Academy’s strategic upgrade.
By the end of 2024, Beisen discovered,The disruptive transformation of AI on the training market is becoming increasingly evident, with shifts from 'advance learning' to 'real-time problem solving,' 'knowledge acquisition' to 'skills training,' and 'standardization' to 'personalization' emerging as key trends. To seize a leading position in the AI Learning sector, Beisen officially acquired CoolClass in January 2025, driving the product through three critical rounds of evolution:
The first phase focused on IM scenario optimization, integrating over 30 learning fusion scenarios and introducing more than 80 new features that combine IM with learning.
The second phase introduced IPD processes to complete over 60 technical upgrades, significantly enhancing system stability and greatly improving user experience to reach the reliability standards of Beisen’s core products.
The third phase deeply integrated Beisen’s leading AI capabilities to launch this generation’s revolutionary AI Learning platform, opening a new chapter in enterprise intelligent learning.


New Product: Redefining the Learning Paradigm
Empowered by five major AI Agents to break through traditional training limitations
CoolClass addresses the core needs of corporate learning, aligning AI Learningwith the learning paradigm of 'highly personalized learning, contextualized practice, instant feedback, and diverse content creation,' deeply binding it to business scenarios to truly achieve 'learning-application integration.'To address challenges in traditional training such as difficulty in skill transfer, delayed feedback, and high barriers to content production, the product integrates years of People Science expertise and large model engineering application experience to create five major AI Agents:

AI Course Creation Assistant: Extracting Knowledge, Empowering Everyone to Become an Instructor
Addressing the pain points of time-consuming audio-visual synchronization in traditional course creation and insufficient design capabilities among non-professional instructors, best practices such as structured outlines, scenario-based script templates, and short chapter segmentation are combined with AI-driven automated audio-visual subtitle synthesis,significantly lowering production barriers and labor costs, enabling course creation to focus on creative aspects while enhancing content quality and appeal.
AI Practice Companion: Transitioning from Knowledge Acquisition to Skill Mastery
Based on real business scenarios, a complete learning path of “Learn → Practice → Test → Apply” is built through multidimensional role modeling and business-focused script generation.Supports multiple modes, including fixed scripts, free dialogue, 3VR object presentations, and PPT speeches,breaking spatial and temporal limitations to enable scenario-based practice anytime, anywhere. Coupled with real-time feedback and dynamic progress tracking, it helps learners quickly develop 'muscle memory,' build confidence, effectively narrow the skill transfer gap, and drive behavioral change and business outcome improvements.
AI Leadership Coach: Your Personal Leadership Mentor
Targeting the pain points of unmet personalized development needs for managers, scarce case studies, and limited coaching resources, over 100 cross-industry typical scripts have been curated, covering core scenarios such as coaching newly promoted managers, performance communication, conflict resolution, and industry-specific requirements for sectors like retail chains and manufacturing,providing round-the-clock personalized guidance through a standardized process of “Learn → Practice → Coaching → Review.”

AI Learning Assistant: Integrated learning and application, personalized and collaborative learning
Develop a high-frequency enterprise tool for 'integrated learning and application,' supporting precise knowledge retrieval with the ability to directly locate minute-level video content and document sources, enabling multi-screen interaction between videos, lecture notes, and transcripts, significantly improving learning efficiency.Provide employees with instant, scenario-based personalized learning methods within their business operations.
In addition to the aforementioned AI capabilities,there is also an AI Exam Assistant: enabling AI-powered intelligent question generation and efficient grading.Xu Chen, Product Director of Cool Academy, also mentioned that Cool Academy has been continuously iterating and upgrading over the past year. It has consistently innovated in IM integration, offering more flexible data integration, customizable messages, adaptable to-dos, and deeper collaboration. Additionally, it has introduced over ten practical features such as electronic signatures, learning zones, and sensitive word management, supporting a wider range of training and learning scenarios. In the future, the product will further expand AI applications in more business scenarios while continuing to deepen technological innovation.

New Practice: Implementation of AI Agent Practices
Visible Business Value
Focusing on 'how to implement AI-driven business design concepts in practical training,' Ji Aidong, Solutions Expert at Beisen Cool Academy, combined years of operational experience to address corporate training implementation challenges from three key dimensions: 'Learning Migration, Business Scenario Reconstruction, and Practical Case Sharing.' Using the '271 Principle' of training to reconstruct business scenarios, he leveraged the AI Learning Assistant, AI Course Creation Assistant, AI Practice Companion, and AI Coaching Coach to achieve efficient knowledge transfer and application, simultaneously upgrading operational service systems and introducing CT Certification to support implementation.
Currently, some customer application cases have shown significant results:
AI Course Creation Assistant: The 'International Course Accelerator' for Logistics Enterprises
A logistics enterprise expanding its overseas operations faced challenges due to insufficient English teaching capabilities among domestic instructors, resulting in low efficiency in developing international courses. By leveraging the AI course creation tool provided by Cool College,the course production time was reduced from 5 person-days to 0.5 person-days, directly increasing the efficiency of producing English courses tenfold while aligning with the instructor's teaching style, significantly improving both course development efficiency and international adaptability.
AI Practice Companion: The 'Standardization Tool for Sales Competency' in New Energy Vehicle Enterprises
A new energy vehicle manufacturer needed to address issues such as a large number of frontline sales staff, rapid product iterations, and difficulties in standardizing training. Through AI-powered practice simulations covering 4S store test drives, customer communication scenarios, pre-designed scripts, and real-time feedback, the company achieved nationwide uniformity in 4S store scripting for new employees. After implementation,sales personnel achieved a pass rate of 99.5%, with significant improvements in professional competency, a 10% increase in new employee retention rates, and a direct reduction of offline training costs by 200,000 yuan. Training data can now be quantitatively tracked to identify individual weaknesses.
AI Leadership Coach: The 'Management Capability Forging Tool' for High-Tech Enterprises
A high-tech enterprise aiming to cultivate mid- and lower-level managers combined the AI leadership coach with an assessment system to restructure its training programs. By simulating scenarios such as performance communication and senior employee management, the program integrates 'offline learning + online simulation training,' enabling quantifiable identification of managerial skill gaps and providing data-supported training outcomes.Customer feedback indicates that the training format is novel and easy to accept, offline time has been reduced, employees are more motivated to engage in self-directed training, and talent cultivation is now more targeted.
AI Learning Assistant: The 'Instant Knowledge Base' for Internet Enterprises
An internet company with 2,000 employees is facing challenges due to the rapid iteration of knowledge and frequent technological updates. After introducing an AI learning assistant, employees can quickly access professional knowledge, search for business cases, and review their work through the platform, achieving 'learning by doing and immediate application.' Following its implementation, employees’ enthusiasm for acquiring knowledge has significantly improved.The 'revival' of old courses brought about an average annual self-study duration of 2,000 hours; training costs were reduced, accelerating new hires’ growth. The cycle for independent contract signing was shortened by 20%, mentoring hours decreased by 70%, achieving a dual improvement in talent development efficiency and performance conversion. This also facilitated the efficient penetration of new product highlights to frontline staff, increasing coverage by 30% while simultaneously optimizing learning efficiency and experience.
When AI Agents comprehensively permeate all scenarios including course creation, learning companionship, skills training, leadership development, and assessment evaluations, traditional inefficiencies and disconnects in corporate learning will be resolved. CoolClass AI Learning represents not only a product upgrade but also a complete transformation of corporate training and learning models!
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
Comments
to post a comment
