Apple's Fall 2025 Launch Event

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$Apple (AAPL.US)$The company officially released the invitation for the 2025 Autumn New Product Launch Event.It is confirmed that a special event will be held at 1:00 AM Beijing time on September 10, 2025 (Wednesday), with the theme "Awe dropping" (extremely exciting ahead), and the mooer circle will stream it live!

As per tradition, Apple's September launch event is primarily focused on the new generation of iPhones.Consequently, the market generally expects the launch event to introduce the iPhone 17 series, which may include four models: the standard iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the all-new iPhone 17 Air.Among them, the newly introduced Air model is expected to replace the existing Plus model.It adopts a design philosophy similar to that of the MacBook Air first introduced by Apple in 2008.Emphasizing lightness and portability.The expected thickness is approximately 5.5 millimeters, roughly the height of three stacked coins. Is Apple about to usher in a new era of "large-screen thinness"?

In addition, new models of core product lines such as Apple Watch Ultra, AirPods Pro, HomePod mini, and Apple TV are also expected to be launched.According to renowned technology journalist Mark Gurman, Apple plans to initiate a significant three-year design overhaul cycle beginning with the iPhone 17 series, aimed at enhancing the appeal of its flagship products.

This launch event will also serve as an important platform for Apple to showcase its latest advancements in AI technology.Previously, concerns in the market regarding the slowdown of Apple's AI innovation pace and issues such as "countervailing tariffs" had led to lower valuations in the supply chain sector. Therefore, the market is particularly eager for this new product launch to boost stock prices and catalyze valuation recovery. In light of the fierce competition in the AI arena, can Apple respond to all doubts and criticisms with sufficiently powerful product capabilities?

Welcome, mooers, to book a viewing~ Come witness the new wave of innovation from Apple!

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