Hypebeast Ltd. (0150.HK) announced its financial results for the fiscal year 2025.

Hypebeast Limited (stock code: 0150.HK) is a leading global platform for contemporary culture and street fashion, becoming a mainstream presence with editorial-led News and Business highlights. The board of Hypebeast Limited has announced the audited consolidated full-year results for the group for the financial year ending March 31, 2025.

– The group recorded revenue of HK$666,500,000 for the financial year 2025, a decrease of HK$229,100,000 or 25.6% compared to the financial year 2024.

– The gross margin for the financial year 2025 was HK$267,500,000, a decrease of HK$145,900,000 or 35.3% compared to the financial year 2024. The gross margin rate dropped by 6.1 percentage points from 46.2% in the financial year 2024 to 40.1% in the financial year 2025.

– The net loss for the financial year 2025 was HK$21,000,000, while for the financial year 2024, there was a net profit of HK$22,300,000, primarily due to temporary adjustments in inventory and a slowdown in media revenue growth in the second half of the year.

Operational efficiency and profit growth.

Based on the restructuring and interest rate optimization actions implemented for the fiscal year 2025, we have entered a new phase of regulated operations. We focus on operational efficiency not only to stabilize our cost base but also to release capacity for strategic reinvestment into high-growth areas of the Business.

We prioritize operational efficiency and cost management to ensure profitable growth across all our media, E-Commerce, and retail divisions. By improving internal processes and managing expenses prudently, our goal is to maximize profitability, release resources for strategic reinvestment, and lay the foundation for Hypebeast's long-term sustainable growth.

Focus on engagement and community.

The core of the Hypebeast Business is our vibrant community of young, style-savvy, and culturally aware readers and consumers who actively engage in global events. We cultivate these relationships, allowing our readers to become active participants on our platforms and touchpoints.

By placing our readers and consumer community at the heart of our strategy, we can deepen our understanding of their evolving needs and preferences, open up new avenues for growth, and solidify Hypebeast's position as a trusted destination for youth culture and fashion.

Strengthening the Hypebeast ecosystem.

The core of the Hypebeast Business is a strong Internet network that integrates our media, E-Commerce, retail, and agency services. This end-to-end model grants us a competitive advantage that very few platforms primarily targeting the youth demographic can keep up with.

Our media platform is central to the Hypebeast community, attracting readers with engaging content, setting trends, facilitating cultural exchange, and serving as a direct channel to connect with our stylish consumer base through our E-Commerce and retail divisions. By leveraging the rich data, insights, and creative expertise of our agency division, we continually enhance our media and E-Commerce and retail strategies, ensuring we stay at the forefront of youth culture and fashion.

Our goal is to elevate the platform into a more cohesive and efficient system to further benefit from this growth and the positive cycle of influence, building a bridge between the brand and readers, and promoting customer acquisition and conversion.

Welcome to visit the groupofficial webpage, and read the detailed annual performance report.

Investor inquiries:

investors@hypebeast.com

Media inquiries:

media@hypebeast.com

About Hypebeast Ltd. (Stock Code: 0150.HK)
Hypebeast is a leading global platform for contemporary culture and street fashion, with editorial-led News and Business highlights making it a mainstream website. Founded in 2005 and listed in 2016, it has developed into a diversified group, with a readership spread across North America, Asia, Europe, and other regions. In addition to its flagship platform Hypebeast, the group has also expanded its Business into various News platforms, creative media services Hypemaker, E-Commerce and retail platform HBX, distribution and Commodity business Hyperoom, and food and beverage business Hypebeans. For more information, please visit hypebeast.com/group。

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