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wrote a column · Apr 29, 2025 15:35

Dingdong Maicai is deeply cultivating the black pig category, with a comprehensive layout upgrade.

Since starting in-depth cooperation with Gaojin Food in 2023 to explore the black pig order breeding model, Dingdong Maicai has continued to deepen its layout in the black pig industry.$Dingdong (DDL.US)$ Recently, it has been reported that Dingdong Maicai's self-owned black pork brand 'Black Diamond Family' has made new progress: formally investing in a source breeding company, planning to invest in 30,000特色黑猪 within the next year, while accelerating the layout of 'Black Diamond Family' exclusive stores, with a target of increasing from the current 5 to 15-20 stores this year. This series of actions marks the strategic advancement of Dingdong Maicai's deep cultivation in the black pig industry, providing a new model for constructing an all-link supply chain in the fresh meat industry.
Since starting deep cooperation with Gaojin Food in 2023 to explore the black pig order farming model, Dingdong Maicai has been continuously advancing in the black pig industry.$Dingdong (DDL.US)$ Recent reports indicate that Dingdong Maicai’s own black pork brand "Heizuan Shijia" has made new progress: it has officially invested in a breeding company, planning to introduce 0.03 million specialty black pigs within the next year, while simultaneously accelerating the layout of "Heizuan Shijia" specialty stores, aiming to increase from the current 5 to 15-20 stores this year. This series of actions marks the strategic advancement of Dingdong Maicai's deep cultivation in the black pig industry, providing a new model for building a comprehensive supply chain in the fresh meat industry. From "selling pigs" to "raising pigs": Dingdong Maicai is bridging the upstream breeding chain. In the depths of the mountains in Yunnan, in a ranch surrounded by towering peaks, black pigs are active in the exercise field behind the pens. This location is in the core area of the origin of the black pig, with layered mountains forming a natural isolation zone, creating a pure breeding environment akin to a "paradise on earth". As one of the core breeding bases in the cooperation between Dingdong Maicai and Gaojin Food, this place is a crucial part of the upstream layout of the black pig industry. We must not only sell good Pork, but also raise good pigs from the source, said a relevant person in charge of Dingdong Maicai. The 'Black Diamond Family'特色黑猪 is a hybrid of the WuJin black pig and SiChuan black pig, retaining the delicious characteristics of Tibetan pork, while also improving growth efficiency through breed improvement, with an intermuscular fat content of 4.28%, which is more than three times that of ordinary white pigs, providing better flavor and texture.
From 'selling pigs' to 'raising pigs': Dingdong Maicai is connecting the upstream breeding chain.
In the depths of the mountains of Yunnan's Yiliang, in a ranch surrounded by steep peaks, black pigs are active in the exercise area behind the pens. This area is located in the core region of the WuJin pig's origin, with a series of mountain ranges forming a natural isolation zone, creating a pure breeding environment akin to a 'paradise'. As one of the core breeding bases for Dingdong Maicai and Gaojin Food's cooperation, it carries a key part of the upstream layout of the black pig industry.
Since starting deep cooperation with Gaojin Food in 2023 to explore the black pig order farming model, Dingdong Maicai has been continuously advancing in the black pig industry.$Dingdong (DDL.US)$ Recent reports indicate that Dingdong Maicai’s own black pork brand "Heizuan Shijia" has made new progress: it has officially invested in a breeding company, planning to introduce 0.03 million specialty black pigs within the next year, while simultaneously accelerating the layout of "Heizuan Shijia" specialty stores, aiming to increase from the current 5 to 15-20 stores this year. This series of actions marks the strategic advancement of Dingdong Maicai's deep cultivation in the black pig industry, providing a new model for building a comprehensive supply chain in the fresh meat industry. From "selling pigs" to "raising pigs": Dingdong Maicai is bridging the upstream breeding chain. In the depths of the mountains in Yunnan, in a ranch surrounded by towering peaks, black pigs are active in the exercise field behind the pens. This location is in the core area of the origin of the black pig, with layered mountains forming a natural isolation zone, creating a pure breeding environment akin to a "paradise on earth". As one of the core breeding bases in the cooperation between Dingdong Maicai and Gaojin Food, this place is a crucial part of the upstream layout of the black pig industry. We must not only sell good Pork, but also raise good pigs from the source, said a relevant person in charge of Dingdong Maicai. The 'Black Diamond Family'特色黑猪 is a hybrid of the WuJin black pig and SiChuan black pig, retaining the delicious characteristics of Tibetan pork, while also improving growth efficiency through breed improvement, with an intermuscular fat content of 4.28%, which is more than three times that of ordinary white pigs, providing better flavor and texture.
We must not only sell good Pork, but also raise good pigs from the source, said a relevant person in charge of Dingdong Maicai. The 'Black Diamond Family'特色黑猪 is a hybrid of the WuJin black pig and SiChuan black pig, retaining the delicious characteristics of Tibetan pork, while also improving growth efficiency through breed improvement, with an intermuscular fat content of 4.28%, which is more than three times that of ordinary white pigs, providing better flavor and texture.
This time, Dingdong Maicai invested in source breeding, forming a joint venture with Gaojin Food, focusing on the leasing of fattening fields, piglet procurement, Fodder and Pharmaceutical supply, and fattening process management. Gaojin Food is responsible for daily operation management, including continuous improvement of pig quality, optimization of breeding costs, and disease prevention and control; Dingdong Maicai, leveraging its deep understanding of the Consumer market, is responsible for providing order demand, pig specifications standards, and synchronizing pork market consumption trends, and participating in the management of the breeding process.
Since starting deep cooperation with Gaojin Food in 2023 to explore the black pig order farming model, Dingdong Maicai has been continuously advancing in the black pig industry.$Dingdong (DDL.US)$ Recent reports indicate that Dingdong Maicai’s own black pork brand "Heizuan Shijia" has made new progress: it has officially invested in a breeding company, planning to introduce 0.03 million specialty black pigs within the next year, while simultaneously accelerating the layout of "Heizuan Shijia" specialty stores, aiming to increase from the current 5 to 15-20 stores this year. This series of actions marks the strategic advancement of Dingdong Maicai's deep cultivation in the black pig industry, providing a new model for building a comprehensive supply chain in the fresh meat industry. From "selling pigs" to "raising pigs": Dingdong Maicai is bridging the upstream breeding chain. In the depths of the mountains in Yunnan, in a ranch surrounded by towering peaks, black pigs are active in the exercise field behind the pens. This location is in the core area of the origin of the black pig, with layered mountains forming a natural isolation zone, creating a pure breeding environment akin to a "paradise on earth". As one of the core breeding bases in the cooperation between Dingdong Maicai and Gaojin Food, this place is a crucial part of the upstream layout of the black pig industry. We must not only sell good Pork, but also raise good pigs from the source, said a relevant person in charge of Dingdong Maicai. The 'Black Diamond Family'特色黑猪 is a hybrid of the WuJin black pig and SiChuan black pig, retaining the delicious characteristics of Tibetan pork, while also improving growth efficiency through breed improvement, with an intermuscular fat content of 4.28%, which is more than three times that of ordinary white pigs, providing better flavor and texture.
Full chain quality control: 300 days of slow farming produces "mountain delicacy level" black Pork.
When the black pigs complete the 300-day slow farming period on the farm, the processed meat quickly takes a cold chain dedicated vehicle, departing from highland farms in Yunnan, Yiliang and Sichuan, Baoxing, arriving directly at the self-operated factories of Dingdong Maicai located in the four major urban clusters of Shanghai, Shaoxing, Guangzhou, and Peking — these processing hubs, distributed in core consumer areas across the country, are waiting to transform the gifts from the wilderness into delicious dishes.
Since starting deep cooperation with Gaojin Food in 2023 to explore the black pig order farming model, Dingdong Maicai has been continuously advancing in the black pig industry.$Dingdong (DDL.US)$ Recent reports indicate that Dingdong Maicai’s own black pork brand "Heizuan Shijia" has made new progress: it has officially invested in a breeding company, planning to introduce 0.03 million specialty black pigs within the next year, while simultaneously accelerating the layout of "Heizuan Shijia" specialty stores, aiming to increase from the current 5 to 15-20 stores this year. This series of actions marks the strategic advancement of Dingdong Maicai's deep cultivation in the black pig industry, providing a new model for building a comprehensive supply chain in the fresh meat industry. From "selling pigs" to "raising pigs": Dingdong Maicai is bridging the upstream breeding chain. In the depths of the mountains in Yunnan, in a ranch surrounded by towering peaks, black pigs are active in the exercise field behind the pens. This location is in the core area of the origin of the black pig, with layered mountains forming a natural isolation zone, creating a pure breeding environment akin to a "paradise on earth". As one of the core breeding bases in the cooperation between Dingdong Maicai and Gaojin Food, this place is a crucial part of the upstream layout of the black pig industry. We must not only sell good Pork, but also raise good pigs from the source, said a relevant person in charge of Dingdong Maicai. The 'Black Diamond Family'特色黑猪 is a hybrid of the WuJin black pig and SiChuan black pig, retaining the delicious characteristics of Tibetan pork, while also improving growth efficiency through breed improvement, with an intermuscular fat content of 4.28%, which is more than three times that of ordinary white pigs, providing better flavor and texture.
To ensure that this natural flavor reaches the dining table intact, Dingdong Maicai has built a quality control system spanning "farming - processing - distribution": In the breeding stage, relying on the original ecological environment of the three highland bases in Sichuan, Baoxing, Shehong and Yunnan, Yiliang, it achieves a natural epidemic prevention barrier brought by altitude differences (the mountainous terrain isolates the swine fever virus) and scientific feeding (nutritional custom raw diet); in the processing stage, self-operated factories conduct indicator testing on every piece of pork through international certifications such as HACCP and FSSC22000, ensuring quality safety; in the distribution stage, efficient cold chain transportation ensures the freshness of the meat, while online and specialty store terminals implement "daily supply and daily sale" to refuse overnight meat.
With extreme control over every detail of the full chain, the self-owned black Pork brand "Heizuan Shijia" under Dingdong Maicai has formed a three-dimensional product matrix of "fresh meat + semi-processed products + deep-processed products": fresh meat includes common household cuts like pork belly, shoulder, and leg meat; semi-processed products offer items like black pig lion head and black pig handmade egg dumplings; deep-processed products including black pig luncheon meat, black pig bacon, black pig ham slices, and pork cracklings have become new favorites for young consumers at the dining table. It is noteworthy that Dingdong Maicai fully utilizes all parts of the black pig through its self-operated supply chain and product development capabilities, achieving comprehensive value development from head to toe.
Since starting deep cooperation with Gaojin Food in 2023 to explore the black pig order farming model, Dingdong Maicai has been continuously advancing in the black pig industry.$Dingdong (DDL.US)$ Recent reports indicate that Dingdong Maicai’s own black pork brand "Heizuan Shijia" has made new progress: it has officially invested in a breeding company, planning to introduce 0.03 million specialty black pigs within the next year, while simultaneously accelerating the layout of "Heizuan Shijia" specialty stores, aiming to increase from the current 5 to 15-20 stores this year. This series of actions marks the strategic advancement of Dingdong Maicai's deep cultivation in the black pig industry, providing a new model for building a comprehensive supply chain in the fresh meat industry. From "selling pigs" to "raising pigs": Dingdong Maicai is bridging the upstream breeding chain. In the depths of the mountains in Yunnan, in a ranch surrounded by towering peaks, black pigs are active in the exercise field behind the pens. This location is in the core area of the origin of the black pig, with layered mountains forming a natural isolation zone, creating a pure breeding environment akin to a "paradise on earth". As one of the core breeding bases in the cooperation between Dingdong Maicai and Gaojin Food, this place is a crucial part of the upstream layout of the black pig industry. We must not only sell good Pork, but also raise good pigs from the source, said a relevant person in charge of Dingdong Maicai. The 'Black Diamond Family'特色黑猪 is a hybrid of the WuJin black pig and SiChuan black pig, retaining the delicious characteristics of Tibetan pork, while also improving growth efficiency through breed improvement, with an intermuscular fat content of 4.28%, which is more than three times that of ordinary white pigs, providing better flavor and texture.
Breaking through offline scenarios: "Heizuan Shijia" specialty store becomes a new window for experience.
In the "Heizuan Shijia" specialty store in Jing'an District, Shanghai, Ms. Zhang, a local resident, is selecting pork belly: "All the meat here is black Pork, the quality is delicious, buying is worry-free and easy." This scene perfectly illustrates the core logic of Dingdong Maicai's layout of offline stores — allowing consumers to intuitively experience the quality and freshness of black Pork through visible texture gloss and tangible real feel.
The already opened "Heizuan Shijia" specialty store shines with a "small but exquisite" model: the store occupies about a dozen square meters, focusing on black pig varieties, including fresh meat, black pig wontons, black pig gift boxes, achieving "concentrated categories, precise operations." Unlike traditional fresh food stores, the store directly undertakes the function of cutting fresh meat on-site, daily cutting and selling whole pigs according to consumer demands, emphasizing "fresh cuts are sold in one day only," making freshness visible and tangible.
Since starting deep cooperation with Gaojin Food in 2023 to explore the black pig order farming model, Dingdong Maicai has been continuously advancing in the black pig industry.$Dingdong (DDL.US)$ Recent reports indicate that Dingdong Maicai’s own black pork brand "Heizuan Shijia" has made new progress: it has officially invested in a breeding company, planning to introduce 0.03 million specialty black pigs within the next year, while simultaneously accelerating the layout of "Heizuan Shijia" specialty stores, aiming to increase from the current 5 to 15-20 stores this year. This series of actions marks the strategic advancement of Dingdong Maicai's deep cultivation in the black pig industry, providing a new model for building a comprehensive supply chain in the fresh meat industry. From "selling pigs" to "raising pigs": Dingdong Maicai is bridging the upstream breeding chain. In the depths of the mountains in Yunnan, in a ranch surrounded by towering peaks, black pigs are active in the exercise field behind the pens. This location is in the core area of the origin of the black pig, with layered mountains forming a natural isolation zone, creating a pure breeding environment akin to a "paradise on earth". As one of the core breeding bases in the cooperation between Dingdong Maicai and Gaojin Food, this place is a crucial part of the upstream layout of the black pig industry. We must not only sell good Pork, but also raise good pigs from the source, said a relevant person in charge of Dingdong Maicai. The 'Black Diamond Family'特色黑猪 is a hybrid of the WuJin black pig and SiChuan black pig, retaining the delicious characteristics of Tibetan pork, while also improving growth efficiency through breed improvement, with an intermuscular fat content of 4.28%, which is more than three times that of ordinary white pigs, providing better flavor and texture.
This year, Dingdong Maicai plans to expand the specialty stores to 15-20, strengthening the "quality experience store + online channels" consumer closed loop. On the B2B side, "Heizuan Shijia" has already partnered with several well-known chain dining establishments to customize special materials such as ribs, skin-on pork belly, and trimmed leg meat. The black Pork directly supplied by Dingdong Maicai, known for its "rich but not greasy, lean but not dry" taste, has become a bestselling dish in many chain dining establishments.
From the fields and pastures to the urban dining table, Dingdong Maicai's black pig industry layout is not only a precise response to the trend of Consumption Upgrade but also a deep implementation of the concept of "controlling quality from the source." With the advancement of the 0.03 million head sowing plan, it will not only provide a more stable supply of high-quality black Pork to the market but also make the consumption experience of "every bite is traceable" a reality through the collaboration of the entire Industry Chain.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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