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"Jinsong" breaks the deadlock! How does Xiamen Xinghe COCO Park use "relaxation" to reshape a new commercial paradigm?

| This article is reprinted from Business Win Network.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
Source | Xingsheng Commercial
Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests.
As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.'
Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.'
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere
Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade.
Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences.
Insight into actual consumer demand.
Leading the city to "Jinsong."
People working hard in the city mostly crave to strike a balance between 'pursuing external dignity and glamour' and 'seeking inner relaxation and tranquility'. How can commercial spaces meet this demand?
Located in the CBD exhibition north business district of Xiamen Island, Xiamen Galaxy COCO Park.Surrounded by grade A office buildings, headquarters buildings, and five-star hotels, making it home to a group of high-net-worth business clientele, with significant locational advantages.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
©️Southern Fujian Grand Theatre, image source: officially authorized.
Through structured analysis of the surrounding residents, Xiamen Galaxy COCO Park willdivide the core customer base into four categories: 35% most consumer power "LOHA CO. LTD new force" + 25% most characterized by "old money style" "lifestyle enthusiast" + 25% focused on self-enjoyment parenting "not boring parents" + 15% Xiamen's top "spiritual migratory birds"。
They are interested in diverse cultures, looking forward to a lifestyle that matches first-tier cities, while also loving local culture, possessing a strong sense of urban belonging and pride, and valuing quality of life.

In the face of such a uniquely labeled customer profile, the keywords for the commercial space they need are:open, vibrant, easily accessible, relaxing, strong social interaction。
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
©️The 2024 Xiamen Galaxy COCO Park All-Sensory Youth Project - Big Shopping Festival Carnival
Through nearly two years of market cultivation, the project has become increasingly clear about the "Lifestyle Nation" it aims to create: a place in the bustling urban CBD, by the artistic and romantic seaside, where people can freely sweat and express their true selves in a "Jinsong Space".
This is precisely the project's new positioning—"The true Jinsong in Xiamen."
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
©️Xiamen Galaxy COCO Park, in collaboration with Xiamen International Fashion Week, has launched a new lifestyle publication.
Under the common guidance of the consumption commonalities and individualities of the core customer group, Xiamen Xinghe COCO Park'sproject positioning and operation direction are constantly being calibrated to become more precise.The brand replacements over the past year and more have closely revolved around changes in customer demand, with content upgrades inextricably linked to market trends and popular brands.
Precise Efforts.
Specialized business formats adapted to the 'LOHA' lifestyle.
The relaxed, free, and casual lifestyle atmosphere of Xiamen, this island city, has always been aspirational. As a key area for urban commercial development in Xiamen, the Xiamen Convention and Exhibition North Business Circle has attracted many developers to establish their presence here. How to stand out in this highly competitive business circle and maintain attractiveness is a question that shopping centers need to contemplate deeply.
Recognizing that consumers are increasingly focused on the pursuit of a laid-back lifestyle,Xiamen Star River COCO Park deeply develops around Dining, Sports, Outfits, Home, and supporting five major segments, creating a strong combination of distinctive offerings to cater to differentiated experiences for various customer groups, thus shaping the 'LOHA' lifestyle.
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Dining: From Michelin to street food, creating a comprehensive food matrix.
In order to connect different groups with their desired culinary experiences, the project starts from three main categories: quality Dining, trendy specialty Dining, and Leisure Dining, creating a comprehensive culinary matrix.The brand includes star restaurants that have been awarded Michelin and Black Pearl accolades, as well as unique local Dining bars, catering to the social dining needs of quality business people while providing new affluent families with more diverse dining options right at their "doorstep."
The project not only bringsprosperous seafood, Su Ting, and Shengyue aesthetic buffet Dining as quality options, but also trendy specialty Dining like Lao Guang New Idea, Xian Ji, Hao Cai Xiang, Tai Er Sauerkraut Fish, and Thai Liu Liu.At the same time, it accurately matches the consumption needs of nearby white-collar clients. The first basement floor gathers nearly 20 local specialty quick-service Dining brands to satisfy their daily work meal needs; around the plaza are more than 10 social-oriented Leisure Dining brands includingShan Chi, Starbucks, M Stand, Manner, Naixue's Tea, CHEERS BRUNCH, Ao Ke Xiao Guan, AMOY BAGEL MUSEUM, LA PIZZA.From the refreshing morning coffee to exquisite afternoon tea and a glass of "reviving wine" in the evening, brightening the "leisurely" lives of urban youth.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
©️The only restaurant in a shopping mall in Xiamen selected by the Michelin Guide.
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Sports: Focus on vertical types of sports while incorporating diversity and entertainment.
Meeting the strong demand of young people for sports and health, Xiamen Galaxy COCO Park is increasingly emphasizing its layout of sports-related businesses, with distinct features of diversification and entertainment, creating a city-wide appeal.The shopping center with the most complete vertical sports types.Gathering over ten extreme and finely segmented sports experiences including rock climbing, swimming, skateboarding, fencing, fitness, basketball, boxing, dance, archery, aerial yoga, indoor skiing, and children's physical fitness.
Project IntroductionDr.Stretch's first store in Fujian(Opened at the end of March), Snow Mountain's first store in Xiamen, one-stop rock climbing lifestyle center Longjing Climbing, GOLFZON PARK · Honor Golf's first store in Xiamen, Junzhe Basketball, JP Plus indoor bungee jumping, GO GO HIT combat, Blue Whale · Shangjing fencingand other experiential stores, creating strong experience consumer venues and opening up new experiences in urban cultural tourism.
According to observations, these vertical sports not only have a variety of offerings but also show impressive brand performance, for instance, Longjing Climbing has become the most popular climbing gym in the city according to Dianping.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
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Outfits: Treasure women's clothing brand curators gather to convey a fashion attitude.
The fashion industry in Xiamen has developed over the years, gathering a large number of emerging designers, presenting fashion potential that holds great expectations.
For the curator brands sought after in today's business, Xiamen Star River COCO Park has already taken the initiative with the project.On the second floor, a complete curator space "Treasure Women's Clothing Street" has been created., bringing together the city's most creative and inspiring curators, expressing fashion attitudes in eco-friendly, creative, cultural, and different ways.
There is also a comprehensive aesthetic space created by curator @Capricorn woman Hong Xiaopeng."EVUEMARK" Xiamen's first store., as well as the innovative concept of "Eco-friendly X Design X Community" in the fashion version of Duozhuayu.The first 'Recycling Meow' store nationwide.。
These brand founders stand out in terms of distinctiveness and performance. Among them,"EVUEMARK" Xiamen's first store.Its success has motivated the founder to bring back its highest-tier brand,‘H town’to re-enter the Xiamen market, settling in COCO Park.
It is not hard to find that since its opening, Xiamen Galaxy COCO Park has made significant efforts in the number and tier of retail brands, and with the entry of more designer brands and women's fashion boutiques, it has brought a differentiated retail experience that is distinct from traditional shopping malls.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
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Families: The "Parent-Child Kingdom" comprehensively meets the needs of the target audience.
Gather a full range of resources including children, supporting services, and parent-child interactive experiences.On the third floor, create a "Parent-Child Kingdom" that integrates shopping, entertainment, sports, and training for parent-child activities.It meets the consumption needs of all members of parent-child families in a one-stop manner, attracting many unique parent-child brands to settle in.
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Supporting: Diversified lifestyle services to enhance happiness.
In order to better focus on the needs of business travelers, Xiamen Galaxy COCO Park has introduced lifestyle service industries such as beauty spas, Medical Services, and health preservation, meeting Consumer demands for health from the inside out, from head to toe, enhancing their happiness in life.
The project brings togetherHigh-end beauty and body brands such as Yekong SPA, Beish Fibere, Shuyi Pai, Linlin ** Department SPA, Silix Haircare, as well as Mint Oral, Eyes Know, Shoutian Shoulder and Neck, DrLi ENT Voice Clinic.These medical and health facilities fully meet the surrounding Consumers' desire for a high-quality and comfortable shopping experience, pursuing a healthy quality of life, becoming an indispensable service center for Consumers.
In summary, Xiamen Galaxy COCO Park accurately targets core industries, creating a unique brand ecosystem, allowing lifestyle-loving Consumers to find relaxation and self-consistency in the spatial environment.
Focusing on differentiated content.
Creating a unique branding label.
According to the latest official approval from the Civil Aviation Administration of China: the construction of the new Xiamen Airport will be named "Xiamen Xiang'an International Airport." The new airport will become "Xiamen's new window to the world," and will be relocated in 2026.
In this developmental opportunity, the North Business District of the Exhibition Center, adjacent to the Xiang'an Tunnel and the roundabout road transfer station, is expected to become a consumer hub center for over 100 million tourists entering the island each year, as it is a must-pass point for visitors to the roundabout road, the "One Country, Two Systems" slogan, Coconut Wind Village, Zengcuoan, Xiamen University, and other core attractions.
The Xiamen Star River COCO Park will become the first shopping center along the eastern coastal route for travelers entering the island. How to better seize this wave of "traffic" in the future?
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
©️Source: CCTV News Client, Ministry of Civil Affairs, Fujian Release, Xiamen Daily.
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A diverse and interactive content ecosystem, building exclusive labels.
Focusing closely on the current traits of young people who "love vitality, love exploration, love freedom, and love socializing", Xiamen Galaxy COCO Park strengthens the exploration of diverse lifestyles from multiple dimensions including fashion, art, and culture.
Engaging with young people, launching original IP activities to tap into emotional value, becoming a social space for the youth.
From the pioneering"Universe Invincible Cilantro Festival", toOriginal Satay Noodle limited-time toy interactionGo again."Green Apple Movie Season"The project engages with popular Topics among young people today and explores private sector traffic through offline activities such as sports, markets, music, and art, effectively communicating in a way that resonates with the youth.
In addition, the project alsocollaborates with top brands to launch exclusive events, such as the Yuanchu Food "Wild Cattle and Horses Festival" · exclusive nationwide, Xiaomi's November 11 Shopping Festival-Related Technology Carnival · exclusive in Fujian, Fujifilm Holdings Corporation Unsponsored ADR's instax Smile Bus · first stop nationwide, and other events, creating city-level Topics and dominating high-traffic market areas.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
Continuously holding various events that integrate culture and art, local sentiments with international perspectives, to build comprehensive influence for the project.
During the 2024 Mid-Autumn Festival, a cross-industry collaboration with Fujian calligrapher Zhou Xiaobo marks the first commercial partnership to launch"Happy is Good 1st Anniversary Celebration · Original Fire Pot Thousand Lantern Festival", featuring fire pot performances, phoenix flying in the sky, and 12 flower gods on tour, creating a fashionable and lively folkloric night.Customer traffic and sales have increased by over 100%.。
Continuous collaboration with 'treasure neighbors' such as Minnan Grand Theatre, Xiamen Special Education School, and Xiamen International Fashion Week has created several events that carry significant urban resonance, gradually establishing a unique activity label for 'COCO Park' in terms of art, public welfare, and youthful energy.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
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Enhance service refinement and strengthen sense of belonging.
The essence of business is people-oriented. In the deep operation of shopping centers, from upgrading supporting Hardware to enhancing public space services, and to the cultural care and special services for different customer groups, the operation team needs to meticulously refine these aspects to enhance service refinement, allowing customers to feel a sense of belonging, thereby fostering loyalty. In this regard, the performance of Xiamen Xinghe COCO Park is commendable.

In terms of refining Hardware services.The children's themed restrooms and women's themed restrooms meticulously created by the project have been referred to by netizens as the "ceiling of restrooms in Xiamen shopping malls."
In exploring multi-dimensional friendly servicesThe project showcases the mall as a lovable and interesting public facility in the city, focusing on pet-friendly and eco-sustainability.
In merchant servicesThe project collaborates deeply with brand merchants in operations, launching the "Vice Store Manager Program" to empower merchant operation. For example, the project provided two months of in-depth support to Lao Guang Xin Yi · Cantonese Dim Sum (Fujian's first store), helping it rise from 6th to 1st place in the city’s Cantonese dining rankings on popular review platforms, with significant results.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
In 2025, Xiamen Galaxy COCO Park will adhere to the new positioning of "where strength lies," continuously upgrading and consolidating adjustment results.
As the first "COCO Park" beyond Shenzhen in the commercial layout of Xing Sheng, Xiamen Galaxy COCO Park shows us the consistent"business philosophy of coexisting with the city".And the various possibilities of the COCO Park product line. Looking forward to more uniqueness that Xiamen Star River COCO Park will bring to the city of Xiamen in the future.
| This article is reprinted from Business Win Network. Source | Xingsheng Commercial Entering 2025, the market trends are becoming more intense, with an increasing number of existing businesses nationwide creating specialized and distinct commercial offerings targeting specific age groups, consumer levels, and interests. As a cornerstone in China's commercial management field, the development of Xing Sheng Commercial has always attracted attention from the industry. The Xinghe COCO Park brand, which has been deeply cultivated in Shenzhen for over 20 years, has achieved remarkable results in exploring and creating youthful energy. Among them, Fujian's first Xinghe COCO Park amplifies the two key themes of relaxation and sports, turning the project into a destination where young people seek 'energetic relaxation.' Energetic Relaxation: In Minnan dialect jīn sòng, meaning 'too good, very pleasant.' ©️Shenzhen Futian Galaxy COCO Park BIG HEART National Premiere Taking the sports sector as an example, Xiamen Galaxy COCO Park has successfully created the city's "most comprehensive vertical sports shopping center" through careful selection of many first-time brands and original events over the past two years, which is just one facet of the project’s adjustment and upgrade. Today's Xiamen Galaxy COCO Park is not as it was at the time of its opening; it continues to fill the commercial gaps in the region while striving to present innovative experiences. Insight into actual consumer demand. Leading the city to "Jinsong." People striving in the city are mostly caught between the "pursuit of external appearances and glamour" and "...
©️Night view of Xiamen Star River COCO Park.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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