Flash Delivery partners with HAIDILAO to create high-quality delivery services, one-on-one urgent delivery to help boost the 'warm economy'.

With the arrival of winter, the hot pot market continues to heat up. Family and friends sitting together, sharing a steaming hot pot, not only warms up but also enhances relationships. With its unique spicy charm and social attributes, hot pot has always been a favorite on consumers' dining tables.

In the current era of "everything can be delivered to your doorstep," eating hot pot anytime, anywhere has become an increasingly popular choice for consumers. The '2024 Hot Pot Industry Innovation Report,' released in December 2024, shows that this year's hot pot competition is presenting innovations in five dimensions: product, location, scene, mode, and experience. Scene innovation involves expanding hot pot service scenarios through delivery channels, reaching a wider audience. As a result, delivery services have become an increasingly important part of the hot pot economy.

As a leading one-on-one instant delivery platform in China, Flash Delivery has established a good cooperation with hot pot brands such as HAIDILAO in the delivery field, joining hands since 2023 to provide high-quality delivery services to a wide range of consumers, boosting the winter 'warm economy.'

"The efficiency of delivery fulfillment and the flexibility of one-on-one service are the main reasons for using Flash Delivery for delivery." HAIDILAO relevant person in charge stated that Flash Delivery's city-wide delivery can provide more assurance for long-distance deliveries, expanding the store's coverage of consumers; at the same time, delivering only one order at a time, not combining or mixing ingredients, reduces the likelihood of errors or losses. In addition, since most hot pot deliveries are for group dining, with many ingredients and usually large packages, regular food delivery services struggle to meet the requirements, while Flash Delivery has better delivery advantages in this aspect.

"Who doesn't know you can enjoy HAIDILAO at a hotel?" On social media, eating hot pot anytime, anywhere has become a new trend. Ms. Wang from Peking is a loyal HAIDILAO customer who visits the store every week. Ordering delivery was a new experience she unlocked during a business trip. "On rainy days when I don’t feel like going out to find food but really crave hot pot, I chose HAIDILAO delivery. I found it so convenient only after trying it. Not only is the speed fast, but the ingredients are well preserved. The portable pot, fuel, seasonings, and various snacks are neatly arranged, showing that the Flash Delivery rider was especially careful during delivery." This experience allowed Ms. Wang to experience the same service quality as in the store. Back in Peking, when dining with family and friends at home, she often chooses HAIDILAO delivery.

Ms. Wang's experience represents the demands of consumers for hot pot delivery—fast and safe. On one hand, fresh meats, vegetables, seafood, and various special pot base seasonings need to be delivered quickly and safely to consumers in a low-temperature environment to ensure the freshness and taste of the ingredients; on the other hand, since many HAIDILAO orders come with pots and heavier packaging, these pose high demands on delivery services. Flash Delivery's one-on-one service model allows ingredients to go directly from the restaurant kitchen to the consumer's table with no intermediary steps, meeting non-standardized requirements of different orders and ensuring timely delivery.

As a professional independent instant delivery platform, Flash Delivery's business covers 295 cities nationwide, with 2.7 million Flash couriers, establishing a huge and efficient delivery network that can respond to user demands, pick up and deliver quickly. The latest data for 2024 shows that Flash Delivery arrives on average in 7 minutes and can deliver city-wide in 27 minutes.

For top-tier dining establishments like HAIDILAO, delivery is not only a means to expand revenue, but also an extension of the brand image. Professional delivery services are in line with the brand's consistent style. Emphasizing service quality is a common concept shared by Shansong and HAIDILAO. Since January 2020, all nationwide deliveries by HAIDILAO have been uniformly sealed with food safety labels, and disposable lock buckles are installed in each delivery box to ensure food safety. Shansong delivery staff strictly adhere to standardized processes during delivery, focusing not only on proper attire, polite language, and service attitude, but also utilizing professional equipment such as heat preservation boxes, ice packs, etc., to properly store and transport ingredients based on their characteristics, effectively ensuring the quality of the ingredients.

In recent years, more and more high-end dining brands have chosen Shansong as their preferred delivery service. As an independent instant delivery service platform, Shansong has focused on one-on-one express delivery mode for the past decade. Its safe, efficient, and high-quality service characteristics naturally complement the high-end dining delivery demands. Based on data analysis of a large number of one-on-one orders, Shansong has established big data models at both ends of order demand and capacity management, enabling the system to quickly identify customer needs and match appropriate capacity.

For example, when a user places an order for a HAIDILAO group hot pot meal delivered by Shansong, the system's backend, through the big data model of user demands, can quickly identify the user's needs: fast delivery, ensuring food safety. Through AI intelligent order matching system, Shansong can identify, among Shansong delivery staff near the shipping address, the most optimal Shansong delivery staff for dispatch based on delivery speed and safety, ensuring that the delivery staff can handle the orders they excel in, and users can receive better service.

With ten years of focus on one-on-one express delivery service, Shansong has cultivated the largest group of high-quality riders providing one-on-one services nationwide. These riders are the foundation of Shansong's provision of quality service. In the high-end dining sector, Shansong's professional one-on-one express delivery capability can not only meet the fast and secure instant delivery needs but also provide personalized services according to consumer demands. During upcoming important holidays and occasions like New Year's Day, Spring Festival, etc., Shansong will ensure non-stop service to convey delicious food to consumers and enhance the festive atmosphere.

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