What signal? Maoge Ping's IPO subscription amount exceeds 100 billion, introducing 6 cornerstone investors such as Ivy League schools, aiming to go public on the 10th to impact the leading domestic cosmetic stock.

Futu News report,$MAO GEPING (01318.HK)$ The IPO subscription will close at 9:00 am on December 5, 2024. The company plans to globally offer 70.5882 million shares and is expected to go public on December 10, 2024.Futu dark pool will open at 16:15 on December 9.。

In terms of the sale overview, Maoge Ping's IPO this time has a public sale ratio of 10%, an international sale ratio of 90%, and an additional 15% over-allotment option. The sale price per share is 26.3-29.8 Hong Kong dollars for a board lot of 100 shares. Six cornerstone investors participated in this offering, including CPE Investment, LVC Capital, and Ivy Capital Management.

According to the futubull APP new stock margin trading data, as of the time of publication, Maogeping's real-time margin trading total amount reached approximately 136.2 billion Hong Kong dollars, corresponding to an estimated subscription multiple of 1136.52 times. Among them,Futu IPO real-time subscription amount has exceeded 80 billion, ranking first in the entire market.

Source: Futubull APP

In terms of industry overview, according to Frost & Sullivan's data, cosmetics can be divided into five categories: skincare products, personal care products, makeup, perfume, and other. Beauty products refer to cosmetics that can improve skin condition and highlight or change facial or body appearance, mainly including skincare and makeup products.

According to Frost & Sullivan data, based on retail sales, the market size of China's cosmetic industry increased from RMB 402.6 billion in 2018 to RMB 579.8 billion in 2023, with a compound annual growth rate of 7.6%. The market size is expected to continue growing from 2023 to 2028 at a compound annual growth rate of 8.6%, reaching an estimated RMB 876.3 billion by 2028.

In terms of fundraising purposes, Maogeping expects the net proceeds from the global offering to be approximately 1.8445 billion Hong Kong dollars (calculated at the median offer price of 28.05 Hong Kong dollars). According to the prospectus, Maogeping plans to use the proceeds from the global offering for the following purposes:

Approximately 25.0% of the net proceeds are expected to be used to expand the company's sales network; approximately 20.0% are expected to be used for brand building activities; approximately 15.0% are expected to be used for overseas expansion and acquisitions; approximately 10.0% are expected to be used to strengthen the company's production and supply chain capabilities; approximately 9.0% are expected to be used to enhance the company's product design and development capabilities; approximately 6.0% are expected to be used for the company's cosmetic art training institutions; approximately 5.0% are expected to be used for the company's digitalization of operations and information infrastructure; and approximately 10.0% are expected to be used for working capital and general corporate purposes.