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KEEP
wrote a column · Nov 18, 2024 10:29

2024 Singles' Day sales report: Smart clothing sales increased by 25.2% year-on-year, with products like yoga mats consistently ranking TOP 1.

As consumers' consumption concepts become increasingly rational, the competition among major brands in the 2024 november 11 shopping festival-related e-commerce battle has become more intense. As a pioneer in sports technology, Keep, with a comprehensive product portfolio and diversified marketing channels, once again demonstrates the brand's strong market appeal. Whether it is continuous innovation in smart clothing devices or in-depth work on sports-related products, Keep has delivered outstanding results in this year's singles' day sales, with several categories topping the sales charts on Tmall and jd.com platforms, meeting diverse consumer needs through new products and multi-channel distribution, and gaining high market and user recognition.
With consumers' increasingly rational consumption concepts, in the 2024 singles' day e-commerce battle, the competition among major brands has become more intense. As a pioneer in the sports technology field, Keep once again demonstrated its strong market appeal with a comprehensive product range and diverse marketing channels. Whether it's continuous innovation in smart clothing devices or the meticulous work in sports peripheral products, Keep delivered impressive results in this year's singles' day sales. Not only did multiple categories top the sales charts on Tmall and JD.com platforms, but also met diverse consumer needs through new products and multi-channel distribution, gaining high recognition from the market and users. Dominant categories remain at the top, with smart clothing shining brightly. According to statistics during the November 11 shopping festival-related period, Keep's multiple sports products once again won sales championships on various platforms. As Keep's classic products, push-up frames, fitness pedals, and other classic products ranked first in both brand and store rankings on Tmall and JD.com platforms during the November 11 shopping festival, continuing its leading position in the market. Kettlebells, yoga practice series products, and auxiliary training products also won the dual first place in store and brand rankings on JD.com platform, demonstrating consumers' high recognition and loyalty to the Keep brand. In addition to sports equipment, Keep's performance in smart clothing devices is also impressive. Data shows that during the singles' day sales period, Keep's smart clothing brand sales...
Dominant categories top the sales charts, smart clothing shines
According to statistics during the singles' day sales period, Keep's various sports products once again won sales champions on different platforms. As Keep's classic products, push-up frames, fitness pedal, and other classic products ranked TOP 1 in brand and store rankings on Tmall and jd.com platforms during singles' day, maintaining its leading position in the market. Kettlebells, yoga practice series products, and auxiliary training products also won double first in store and brand rankings on jd.com platform, demonstrating consumers' high recognition and loyalty to the Keep brand.
With consumers' increasingly rational consumption concepts, in the 2024 singles' day e-commerce battle, the competition among major brands has become more intense. As a pioneer in the sports technology field, Keep once again demonstrated its strong market appeal with a comprehensive product range and diverse marketing channels. Whether it's continuous innovation in smart clothing devices or the meticulous work in sports peripheral products, Keep delivered impressive results in this year's singles' day sales. Not only did multiple categories top the sales charts on Tmall and JD.com platforms, but also met diverse consumer needs through new products and multi-channel distribution, gaining high recognition from the market and users. Dominant categories remain at the top, with smart clothing shining brightly. According to statistics during the November 11 shopping festival-related period, Keep's multiple sports products once again won sales championships on various platforms. As Keep's classic products, push-up frames, fitness pedals, and other classic products ranked first in both brand and store rankings on Tmall and JD.com platforms during the November 11 shopping festival, continuing its leading position in the market. Kettlebells, yoga practice series products, and auxiliary training products also won the dual first place in store and brand rankings on JD.com platform, demonstrating consumers' high recognition and loyalty to the Keep brand. In addition to sports equipment, Keep's performance in smart clothing devices is also impressive. Data shows that during the singles' day sales period, Keep's smart clothing brand sales...
In addition to sports equipment, Keep's performance in smart clothing devices is also impressive. Data shows that during the singles' day sales period, Keep's smart clothing brand sales increased by 25.2% year-on-year, fully proving its competitiveness in the smart clothing market. In this national shopping spree, Keep's newly launched smart sports watch Keep Watch Pilot 1 in August this year, with precise data monitoring, scientific running guidance, 17-day ultra-long battery life and other advantages, successfully won the favor of many consumers, ranking first in the hot sale of new domestic smart watches, and dominating the list for up to 30 days.
With consumers' increasingly rational consumption concepts, in the 2024 singles' day e-commerce battle, the competition among major brands has become more intense. As a pioneer in the sports technology field, Keep once again demonstrated its strong market appeal with a comprehensive product range and diverse marketing channels. Whether it's continuous innovation in smart clothing devices or the meticulous work in sports peripheral products, Keep delivered impressive results in this year's singles' day sales. Not only did multiple categories top the sales charts on Tmall and JD.com platforms, but also met diverse consumer needs through new products and multi-channel distribution, gaining high recognition from the market and users. Dominant categories remain at the top, with smart clothing shining brightly. According to statistics during the November 11 shopping festival-related period, Keep's multiple sports products once again won sales championships on various platforms. As Keep's classic products, push-up frames, fitness pedals, and other classic products ranked first in both brand and store rankings on Tmall and JD.com platforms during the November 11 shopping festival, continuing its leading position in the market. Kettlebells, yoga practice series products, and auxiliary training products also won the dual first place in store and brand rankings on JD.com platform, demonstrating consumers' high recognition and loyalty to the Keep brand. In addition to sports equipment, Keep's performance in smart clothing devices is also impressive. Data shows that during the singles' day sales period, Keep's smart clothing brand sales...
Home equipment crowned twice, smart exercise bike continues its championship legend
Keep's position in the home fitness equipment market remains unshakeable. This year's singles' day, Keep's smart exercise bike family products crowned twice. As a popular home workout equipment loved by users, Keep's smart dynamic exercise bike, with advanced technological features and efficient fat burning effects, has long been a popular choice for home fitness. Users can connect to the Keep App through the smart exercise bike, access professional course guidance and immersive riding experience, achieving truly 'smart fitness'.
With consumers' increasingly rational consumption concepts, in the 2024 singles' day e-commerce battle, the competition among major brands has become more intense. As a pioneer in the sports technology field, Keep once again demonstrated its strong market appeal with a comprehensive product range and diverse marketing channels. Whether it's continuous innovation in smart clothing devices or the meticulous work in sports peripheral products, Keep delivered impressive results in this year's singles' day sales. Not only did multiple categories top the sales charts on Tmall and JD.com platforms, but also met diverse consumer needs through new products and multi-channel distribution, gaining high recognition from the market and users. Dominant categories remain at the top, with smart clothing shining brightly. According to statistics during the November 11 shopping festival-related period, Keep's multiple sports products once again won sales championships on various platforms. As Keep's classic products, push-up frames, fitness pedals, and other classic products ranked first in both brand and store rankings on Tmall and JD.com platforms during the November 11 shopping festival, continuing its leading position in the market. Kettlebells, yoga practice series products, and auxiliary training products also won the dual first place in store and brand rankings on JD.com platform, demonstrating consumers' high recognition and loyalty to the Keep brand. In addition to sports equipment, Keep's performance in smart clothing devices is also impressive. Data shows that during the singles' day sales period, Keep's smart clothing brand sales...
With Keep's strong content capabilities, since the launch of Keep's smart exercise bike, it has continuously won user praise through realistic riding, live classes, and other riding content. In terms of product layout, Keep has continuously innovated by introducing C1 lite, C1 Pro, C1 Mini, C2 Lite, and self-powered versions of exercise bikes that adapt to different user needs, enriching the Keep smart hardware family matrix, providing consumers with multiple choices, and continuously innovating in functions and designs, providing sports enthusiasts with a comprehensive health solution, enhancing the home fitness experience for each user.
Popular single products seize the market, deeply cultivating user demands.
This singles' day sales, Keep still generates many explosive single products that are highly welcomed by users. Colorful dipped dumbbells, push-up boards, beauty leg stretching boards won the Tmall best-selling products; soft kettlebells, wrist power balls, hula hoops, push-up boards, stretching boards, yoga balls, patella straps firmly occupy the best-seller list on jd.com platform. These products cover users' exercise, stretching, and protection needs in various aspects. The success of these popular products cannot be achieved without Keep's profound insights into user demands. As a brand deeply rooted in sports technology, Keep has always focused on users' exercise needs in different scenarios, and through continuous market research and product innovation, provides consumers with satisfactory, high-quality product solutions.
With consumers' increasingly rational consumption concepts, in the 2024 singles' day e-commerce battle, the competition among major brands has become more intense. As a pioneer in the sports technology field, Keep once again demonstrated its strong market appeal with a comprehensive product range and diverse marketing channels. Whether it's continuous innovation in smart clothing devices or the meticulous work in sports peripheral products, Keep delivered impressive results in this year's singles' day sales. Not only did multiple categories top the sales charts on Tmall and JD.com platforms, but also met diverse consumer needs through new products and multi-channel distribution, gaining high recognition from the market and users. Dominant categories remain at the top, with smart clothing shining brightly. According to statistics during the November 11 shopping festival-related period, Keep's multiple sports products once again won sales championships on various platforms. As Keep's classic products, push-up frames, fitness pedals, and other classic products ranked first in both brand and store rankings on Tmall and JD.com platforms during the November 11 shopping festival, continuing its leading position in the market. Kettlebells, yoga practice series products, and auxiliary training products also won the dual first place in store and brand rankings on JD.com platform, demonstrating consumers' high recognition and loyalty to the Keep brand. In addition to sports equipment, Keep's performance in smart clothing devices is also impressive. Data shows that during the singles' day sales period, Keep's smart clothing brand sales...
Since entering the sports consumer market in 2016, Keep has successfully created a comprehensive solution centered around "eating, dressing, using, and training" with rich product lines and high-quality user experience. The remarkable performance on the 2024 singles' day sales once again validates the success of Keep's business model. Facing an increasingly rational consumer market, Keep relies on sharp insights into user demands, continuous innovation in product development, and omni-channel marketing strategies to further consolidate its leading position in the sports technology field.
In the future, Keep will continue to uphold the brand concept of "discipline gives me freedom" and is committed to providing users with more diversified sports solutions, helping more people achieve self-improvement. Through long-termism and the spirit of discipline, Keep will continue to lead the new trend of healthy lifestyles, allowing every user to find freedom and joy in sports.
Sina Finance:2024 Keep singles' day sales report: Smart clothing increased by 25.2% year-on-year, with products like yoga mats securing the top position.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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