Walk into Keep, China's largest online fitness platform, and explore the cutting edge of sports technology

We are always looking for new possibilities in our quest for a healthy lifestyle. This time, the Futubull Community Research Group led the mooer to visit China's largest online fitness platform - Keep$KEEP (03650.HK)$。

As the first stop of this research, the Futubull Community Research Group visited the Keep Sports Product Experience Center. Keep's Alot content product manager introduced a number of smart sports hardware products to the mooer, and let them experience smart hardware products such as smart treadmills, exercise bikes, and elliptical machines. Through personal testing, the Futubull Community Research Group experienced the convenience and fun that technology brings to sports, and also had a more intuitive understanding of Keep's innovative achievements in the field of sports technology.

After the experience, the Futubull Community Quan Research Group had in-depth face-to-face exchanges with executives such as Keep CFO and senior IR manager. From the core concept of “making sports easier”, to practical actions to lower the threshold of sports through technology, to exploring the strategic layout of new business models to meet the diverse needs of users, the mooer Quan Research Group deeply felt the determination and strength of Keep in promoting the development of sports technology.

The members of the Cow mooer Ring Research Group also shared their impressions of this survey. There are lots of interesting stories, so come and learn together!

@未来洞察家
“Futubull Community Research Group” Keep Online Fitness Platform

Through this research, I have a deeper understanding of Keep's business model, profitability, and market prospects. Keep's success is not only reflected in financial data, but also in its deep understanding of user needs and keen grasp of market trends.

@因歪斯汀_小明
From home to outdoors, keep going

The company pays more attention to current user conversion and relatively effective user development. Keep uses the advantage of data to close the software and hardware loop. Compared with other device brands, the advantage of Keep is that it understands users better at the data level.

@杨饭
KEEP Research, competitive companies on the sports and fitness circuit

KEEP is a young company. It is also a company that has established a good competitive advantage on the sports and fitness platform, and also has a large amount of cash on its books to support the company's development. If the strategy is right and the card position is accurate, the prospects are very good.

@Conan的投资笔记
Keep research notes: Sports community leaders that are expected to achieve break-even by 2025

The domestic sports population and fitness population are relatively stable, and the goal of Keep is to serve these users well. However, Chinese participation in sports is low globally, and after the standard of living of Chinese residents improves, they will naturally invest more time and money in sports. This also makes Keep an internet sports vertical community centered around sports users very good potential. Time is on the side of sports.

@老瓦大哥
Keep Company Research Activities

Currently, Keep's value-added services continue to explode, and the membership model has been fully implemented. There are a large number of high-quality courses covering indoor and outdoor use online, and it has also innovated and launched a medal business. The member penetration rate has maintained steady growth, and continues to drive the growth of online membership and paid content revenue. The membership business has a high gross margin, which will continue to drive the company's profit level in the next few years.

@辉常观察
Research shows us a different Keep

The market competition is so fierce, and under pressure such as profit, Keep is also constantly searching for a new self. The large capacity of the sports market, focusing on the main business, finding new positions, and continuously deepening its core competitiveness may be the key to Keep improving commercial monetization efficiency.

@投资者视角
Keep up the research

There is indeed room for improvement in the 30 million user base. How to expand the upper end of the funnel to allow a wider range of people to enter is worth paying attention to, and it is also key information for the reopening of the company's valuation.

Through research, mooer a deeper understanding of Keep, and are also looking forward to the field of sports technology. We believe that with the help of the Futubull Community Research Group, everyone will witness more innovation in sports technology and enjoy the joy and beauty of a healthy life together.

The Futubull Community Research Group has led Niu Yu into popular companies in various industries such as NIO, Baidu, and Zhongan Online. In the future, it will also visit more companies that mooer are interested in to conduct field research. mooer are welcome to follow the “Futubull Community Research Team Leader” to learn the latest research information as soon as possible!

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