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YEAHKA
wrote a column · Jul 3, 2024 18:06

Yeahka and Shenzhen Express join hands to launch innovative payment products to promote the integrated development of transportation in the Greater Bay Area!

At 3 p.m. on June 30, the Shenzhen-China Corridor was officially opened for trial operation. The first Shenzhen-China Airport shuttle bus also left Shenzhen Airport Zhongshan Airport. Intermodal transportation between Shenzhen Airport and Zhongshan Open Space started successfully! Not only has the journey been shortened from 2 hours to 30 minutes, but the ticketing machine on the bus has also been upgraded. Domestic and foreign passengers can purchase tickets through Shenzhen Pass, bank cards, QR codes, digital wallets, and some wild cards, greatly improving the convenience level!
According to information, the Shenzhen-China Airport Shuttle Bus is a new dedicated line route opened by Pengxiang Travel Service, a subsidiary of Shenzhen Express Bus Group, a shareholder of Shenzhen Express Co., Ltd. (hereinafter referred to as “Shenzhen Pass”). The “payment machine” at the ticketing outlets on the route was completed in cooperation with Hong Kong Stock Exchange (09923.HK) and Shenzhen Express.
In order to promote the integration of the Bay Area and enhance transportation convenience, in April of this year, E-Card and Shenzhen Express jointly set up a special project to upgrade payment products. The upgraded payment products can accept Shenzhen Express transportation cards, bank cards, QR codes, digital wallets, etc., and support American Express card payments, forming a multi-level and diversified payment service system, providing diverse payment methods for domestic and foreign consumers, and making it easier for foreign visitors to China to work and live in the Greater Bay Area.
Passenger ticketing site
Passenger ticketing site
According to Wang Liang, the head of the Yeahka business, after discussions, the two sides decided to set the first landing project in the Shenzhen-China Channel service scenario, officially launch technical docking in May of this year, complete a series of tasks such as development, testing, and launch, and officially put into operation on the day the Shenzhen-China Channel opens on June 30. Subsequent Yeahka will be replicated in collaboration with Shenzhen Express to replicate the successful experience of the Shenzhen-China Corridor Airport Bus to more offline scenarios.
In April of this year, Shenzhen Express visited Mobile Yeahka to conduct research and exchanges, and agreed to work together to promote the implementation of a number of “convenient and beneficial” diversified payment services to further enhance the payment and consumption scenario experience for foreign visitors to China, Hong Kong people, and Shenzhen Pass users. Furthermore, the two sides will continue to expand cooperation in diverse solution fields such as metaverse applications and advertising business, and continue to deepen the breadth and depth of cooperation.
Shenzhen Express Co., Ltd. was founded in 2004 and invested and formed by Shenzhen Metro Group, Shenzhen Bus Group, Shenzhen-Hong Kong Group and Delivery Group. It is responsible for distribution management, system operation and maintenance, and settlement services for Shenzhen Express Payment-related products (cards, codes, etc.), as well as related technology research and development, information consulting, Internet product development and operation, and data analysis applications. As of December 2023, the number of cards issued by Shenzhen has exceeded 56.2 million, and the number of online users has exceeded 54.7 million. In order to accelerate the transportation integration process in the Guangdong-Hong Kong-Macao Greater Bay Area, Shenzhen Connect has launched a variety of Shenzhen-Hong Kong travel products. Among them, the Shenzhen-Hong Kong “One Card” physical transportation card can be used to ride with a credit card in the public transportation sector in more than 336 cities in Hong Kong and the mainland, and has rich offline payment scenarios.
As a leading technology platform based on payments, Mobile Yeahka focuses on creating value for merchants and consumers, and is committed to building an independent and expandable commercial digital ecosystem. The company was founded in 2011 and listed on the Hong Kong Stock Exchange in June 2020. According to the latest annual financial report released by Yeahka, as of 2023, there were more than 9.2 million active payment service merchants for the Yeahka service. According to the “China Third-Party Payment Industry Research Report” released by the third-party consulting agency iResearch Consulting in 2023, according to the scale of payment transactions by scanning code, Yeahka rank first among independent third-party payment institutions.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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