業績和發佈會齊臨，蘋果是否迎佈局好時機？
Apple 2023Q4 Bold
New product launches are just as important as resultsAuthor: Tam Chi Lok, Senior Strategist at Fortune Securities (the author is a licensee of the Securities and Exchange Commission and his associates do not have any financial interest in the proposed share issuer mentioned above)
![[Rich]New product launches are just as important as results Author: Tam Chi Lok, Senior Strategist at Fortune Securities (the author is a licensee of the Securities and Exchange Commission and his associates do not have any financial interest in the proposed share issuer mentioned above) [Microphone]Text sharing: US stocks enter the third quarter results release period,$Apple (AAPL.US)$The financial report will be released after the close of business on November 2 (US East). Although Apple has had hot issues since the release of the new phone, from the point of view of the sales performance in the market, users reacted strongly to the new phone, mainly benefiting from the underperformance of last year's iPhone 14, leading many users to step up when the iPhone 15 was launched At the same time, sales of Apple phones will undoubtedly be positive for Apple's future performance, and the company will be expected to maintain stable cash flow and continue to buy back shares. According to a forecast of 25 analysts at Fudge Cattle Comprehensive Markets, Apple's total revenue in 23Q4 is estimated at $893.4 billion, up 9.2% quarter-on-quarter; and the 28-member composite analysts forecast earnings per share of $1,388 in 23Q4, up 10.2% quarter-on-quarter.In addition, analysts' views are almost consistent, that the new iPhone is expected to make a significant contribution to the 24Q1 results。 In addition to the results, Apple announced a new product on October 30 that is preparing to launch its M3 Mac chip, which will significantly improve the performance of Apple computers. Apple's Mac from home chip has long been a major advantage seen by the market, and one of them is that the company can...](https://nnqimage.futunn.com/feed_image/30478523/9d8b3849646836058a150c1734607cee.png?imageMogr2/ignore-error/1/format/webp)
Text sharing:US stocks enter the third quarter results release period,$Apple (AAPL.US)$The financial report will be released after the close of business on November 2 (US East). Although Apple has had hot issues since the release of the new phone, from the point of view of the sales performance in the market, users reacted strongly to the new phone, mainly benefiting from the underperformance of last year's iPhone 14, leading many users to step up when the iPhone 15 was launched At the same time, sales of Apple phones will undoubtedly be positive for Apple's future performance, and the company will be expected to maintain stable cash flow and continue to buy back shares.
![[Rich]New product launches are just as important as results Author: Tam Chi Lok, Senior Strategist at Fortune Securities (the author is a licensee of the Securities and Exchange Commission and his associates do not have any financial interest in the proposed share issuer mentioned above) [Microphone]Text sharing: US stocks enter the third quarter results release period,$Apple (AAPL.US)$The financial report will be released after the close of business on November 2 (US East). Although Apple has had hot issues since the release of the new phone, from the point of view of the sales performance in the market, users reacted strongly to the new phone, mainly benefiting from the underperformance of last year's iPhone 14, leading many users to step up when the iPhone 15 was launched At the same time, sales of Apple phones will undoubtedly be positive for Apple's future performance, and the company will be expected to maintain stable cash flow and continue to buy back shares. According to a forecast of 25 analysts at Fudge Cattle Comprehensive Markets, Apple's total revenue in 23Q4 is estimated at $893.4 billion, up 9.2% quarter-on-quarter; and the 28-member composite analysts forecast earnings per share of $1,388 in 23Q4, up 10.2% quarter-on-quarter.In addition, analysts' views are almost consistent, that the new iPhone is expected to make a significant contribution to the 24Q1 results。 In addition to the results, Apple announced a new product on October 30 that is preparing to launch its M3 Mac chip, which will significantly improve the performance of Apple computers. Apple's Mac from home chip has long been a major advantage seen by the market, and one of them is that the company can...](https://nnqimage.futunn.com/feed_image/30478523/2e535474b03433abb078e6e3f1c1f1ba.jpg/big?imageMogr2/ignore-error/1/format/webp)
![[Rich]New product launches are just as important as results Author: Tam Chi Lok, Senior Strategist at Fortune Securities (the author is a licensee of the Securities and Exchange Commission and his associates do not have any financial interest in the proposed share issuer mentioned above) [Microphone]Text sharing: US stocks enter the third quarter results release period,$Apple (AAPL.US)$The financial report will be released after the close of business on November 2 (US East). Although Apple has had hot issues since the release of the new phone, from the point of view of the sales performance in the market, users reacted strongly to the new phone, mainly benefiting from the underperformance of last year's iPhone 14, leading many users to step up when the iPhone 15 was launched At the same time, sales of Apple phones will undoubtedly be positive for Apple's future performance, and the company will be expected to maintain stable cash flow and continue to buy back shares. According to a forecast of 25 analysts at Fudge Cattle Comprehensive Markets, Apple's total revenue in 23Q4 is estimated at $893.4 billion, up 9.2% quarter-on-quarter; and the 28-member composite analysts forecast earnings per share of $1,388 in 23Q4, up 10.2% quarter-on-quarter.In addition, analysts' views are almost consistent, that the new iPhone is expected to make a significant contribution to the 24Q1 results。 In addition to the results, Apple announced a new product on October 30 that is preparing to launch its M3 Mac chip, which will significantly improve the performance of Apple computers. Apple's Mac from home chip has long been a major advantage seen by the market, and one of them is that the company can...](https://nnqimage.futunn.com/feed_image/30478523/bcfa438b40213ba6a78c2e4551366056.jpg/big?imageMogr2/ignore-error/1/format/webp)
According to a forecast of 25 analysts at Fudge Cattle Comprehensive Markets, Apple's total revenue in 23Q4 is estimated at $893.4 billion, up 9.2% quarter-on-quarter; and the 28-member composite analysts forecast earnings per share of $1,388 in 23Q4, up 10.2% quarter-on-quarter.In addition, analysts' views are almost consistent, that the new iPhone is expected to make a significant contribution to the 24Q1 results。
In addition to the results, Apple announced a new product on October 30 that is preparing to launch its M3 Mac chip, which will significantly improve the performance of Apple computers. Apple's Mac proprietary chips have long been seen as a major advantage in the market, one of which the company can earn higher gross margins; and, on the other hand, by writing and optimizing software for the entire Apple ecosystem so that users have greater loyalty to Apple.
In terms of the technical movement of the share price, the share price began to adjust after the mid-year high near $198 and is still in a descending triangle pattern. The support of the triangle is at $167, and the share price will regain momentum once the stock price officially breaks through the post-market resistance of $178.
At the same time, you can keep an eye on whether the MACD can relay favorable signals in the short term. Those who still have a good look at Apple's (AAPL) after-market performance can be more watchful.
![[Rich]New product launches are just as important as results Author: Tam Chi Lok, Senior Strategist at Fortune Securities (the author is a licensee of the Securities and Exchange Commission and his associates do not have any financial interest in the proposed share issuer mentioned above) [Microphone]Text sharing: US stocks enter the third quarter results release period,$Apple (AAPL.US)$The financial report will be released after the close of business on November 2 (US East). Although Apple has had hot issues since the release of the new phone, from the point of view of the sales performance in the market, users reacted strongly to the new phone, mainly benefiting from the underperformance of last year's iPhone 14, leading many users to step up when the iPhone 15 was launched At the same time, sales of Apple phones will undoubtedly be positive for Apple's future performance, and the company will be expected to maintain stable cash flow and continue to buy back shares. According to a forecast of 25 analysts at Fudge Cattle Comprehensive Markets, Apple's total revenue in 23Q4 is estimated at $893.4 billion, up 9.2% quarter-on-quarter; and the 28-member composite analysts forecast earnings per share of $1,388 in 23Q4, up 10.2% quarter-on-quarter.In addition, analysts' views are almost consistent, that the new iPhone is expected to make a significant contribution to the 24Q1 results。 In addition to the results, Apple announced a new product on October 30 that is preparing to launch its M3 Mac chip, which will significantly improve the performance of Apple computers. Apple's Mac from home chip has long been a major advantage seen by the market, and one of them is that the company can...](https://nnqimage.futunn.com/30478523/editor_image/59f560f2bd8b39cb9e86e4e4585c327b.jpg/big?imageMogr2/ignore-error/1/format/webp)
To learn more, click the button below to joinFutubull Group on Formal Education Promotion Services，Senior Strategist Tam SirConfuse 1v1 answers.
![[Rich]New product launches are just as important as results Author: Tam Chi Lok, Senior Strategist at Fortune Securities (the author is a licensee of the Securities and Exchange Commission and his associates do not have any financial interest in the proposed share issuer mentioned above) [Microphone]Text sharing: US stocks enter the third quarter results release period,$Apple (AAPL.US)$The financial report will be released after the close of business on November 2 (US East). Although Apple has had hot issues since the release of the new phone, from the point of view of the sales performance in the market, users reacted strongly to the new phone, mainly benefiting from the underperformance of last year's iPhone 14, leading many users to step up when the iPhone 15 was launched At the same time, sales of Apple phones will undoubtedly be positive for Apple's future performance, and the company will be expected to maintain stable cash flow and continue to buy back shares. According to a forecast of 25 analysts at Fudge Cattle Comprehensive Markets, Apple's total revenue in 23Q4 is estimated at $893.4 billion, up 9.2% quarter-on-quarter; and the 28-member composite analysts forecast earnings per share of $1,388 in 23Q4, up 10.2% quarter-on-quarter.In addition, analysts' views are almost consistent, that the new iPhone is expected to make a significant contribution to the 24Q1 results。 In addition to the results, Apple announced a new product on October 30 that is preparing to launch its M3 Mac chip, which will significantly improve the performance of Apple computers. Apple's Mac from home chip has long been a major advantage seen by the market, and one of them is that the company can...](https://nnqimage.futunn.com/30478523/editor_image/796804545e11321abec990a63b334bf3.png/big?imageMogr2/ignore-error/1/format/webp)
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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