361° returns to Shenzhen Fashion Week to interpret thousands of years of Silk Road elegance with sports trends

On April 15, the “Heng” - LIUYONG×361° AW23 new product launch show, which was jointly created by the famous domestic sports brand 361° and Golden Top Award designer Liu Yong, was held in Shenzhen. This show was also a new round of bold exploration and practice in the field of 361° sports trends, presenting a visual feast for fashion buyers, viewers and media guests from all over the country.

The theme of the show is “constancy”, which means continuity and cycle, continuous evolution and enduring survival. Its inspiration comes from the “Silk Road,” an oriental aesthetic that continues to live and endure even after thousands of years. The designer cleverly used the outline of the sand dunes in the Silk Road, the gravel texture, and the color scheme of the natural desert environment to present “Oriental beauty” national trend products across time and space with contemporary aesthetic art.

In recent years, 361° has been adhering to the operating strategy of “professional sports-driven brand, sports trend-driven business”, continuously deepening the exploration process in the field of sports trends, and organically blending Oriental aesthetic elements with modern trend design to write new expressions of fashion inspired by the East. However, the 361° concept coincided with fashion designer Liu Yong, which resonated on a conscious level and further laid a solid foundation for cooperation between the two sides. Based on mutual trust and recognition, 361° teamed up with Liu Yong for the third time to create this “Heng” themed show under the collision of inspirations between the two parties.

In addition to in-depth cooperation with well-known designers, 361° continues to be deeply involved in the sports trend market, striving to lead new Oriental trend forces with clothing products with more oriental aesthetics, and let the world see the East. Previously, 361° had been traced back to Chinese culture many times. Inspired by oriental elements such as Sanxingdui and Dunhuang, combined with youthful and trendy product designs, the brand continued to talk with young forces in a trendy attitude in the collision of history and modernity, nature and technology, and invigorate the sports trend market.

“Heng” - the successful conclusion of the LIUYONG×361° AW23 new product launch show, once again showing 361°'s deep understanding of the direction of sports trends. Next, 361° will give full play to its advantages, further promote the brand's “professionalization, rejuvenation, and internationalization” process, and continue to enhance the brand image. At the same time, let the world focus on China's native strength, pass on the Oriental aesthetics of the new era, and speak out for the new forces of Oriental fashion trends with high-quality original design.