361° Brand Day first introduced the “carbon capture” concept, and various CQT carbon critical technology footwear products were sold simultaneously

On December 26, 361° Brand Day was held in Xiamen. The theme of this event was “Accelerating Carbon Reduction”, linking environmental protection with technology to move towards an era of carbon neutrality. As a leading sporting goods brand in China, 361° introduced the “carbon capture” concept for the first time in the industry, implemented the green and low-carbon concept with a new “CQT carbon critical technology”, and simultaneously launched a variety of footwear products using this technology.

In the context of the “dual carbon” policy, the development of China's consumer industry has also ushered in new opportunities. Facing the requirements of the “double carbon” strategy, 361° responds positively to the call, actively assumes national corporate social responsibility, uses technology to empower green and low-carbon development, takes environmental protection as the starting point and foothold, gives full play to the Group's professional advantages, and uses the power of science and technology to promote productivity change.

“CQT Carbon Critical Technology” was released at 361° on the day of the brand. This technology can use carbon dioxide gas instead of conventional nitrogen on the basis of supercritical physical foaming technology, help foam materials to perform supercritical physical foaming through heating and pressurization, and achieve “capture and consumption” of carbon dioxide gas. Take the carbon board racing shoe Flying Fire II as an example. The material produced by this technology has excellent cushioning performance and is lightweight, with a propulsion ratio of more than 75%, and an energy feedback rate of 88% +. Compared with traditional foam materials, it is more durable than traditional foam materials, making shoe products improved in terms of professional performance and comfort.

It is worth mentioning that 361° is also the first sports brand to propose and implement the “carbon capture” concept. In the true sense of the word, it is moving towards the goal of reducing carbon emissions, which not only effectively enhances the brand's social value, but also plays an example in reducing carbon emissions within the industry.

During the brand day, 361° also released a number of footwear products using “CQT Carbon Critical Technology”, which received widespread attention. Among these, the Feilun II and AG3 PRO footwear products attracted the most attention.

As the newest member of the 361° racing family running shoe matrix, the Feiran II has been upgraded in many ways. It uses a brand new “CQT carbon critical technology”. While reducing the weight of the midsole, the feel of the midsole material has been adjusted, making the product more widely applicable, and the running restrictions on runners have also been greatly reduced. Zero-threshold operation, and suitable for all. It is the lightest carbon plate racing running shoe in the 1,000 yuan class. It can be called the king of cost performance.

AG3 PRO is the third-generation signature shoe of 361° brand ambassador Alan Gordon. The whole shoe is divided into different regions by analyzing Gordon's movement style, selecting materials and structural design according to ergonomics, highlighting different characteristics such as “toughness, flexibility” and “resilience and cushioning”. At the same time, it also incorporates multiple Gordon's personalized egg designs into the shoe body, making the product both practical and collectible.

On this brand day, 361° also launched a ration-grade footwear product using CQT supercritical technology - carbon speed. As a long-distance training running shoe, the product has upgraded cushioning and stabilization effects and can be adapted to various types of road surfaces. It is the first choice for 5K and 10K slow rocking, and its exquisite appearance and comfortable foot feel make it unobtrusive when it comes to daily commuting.

At present, “CQT Carbon Critical Technology” has been widely used in 361° footwear. Advanced technology supports athletes' performance on the field and helps them to make better use of their strengths. According to statistics, basketball shoe products using “CQT carbon critical technology” account for about 30% of the total planned volume of 361° basketball shoe products, and will account for more than 50% in the future.

Previously, 361° also successively hosted the “361° Asian Games Basketball Grassroots Day” basketball tournament and the “Track 3” 10KM racing series on December 25, inviting top running ambassadors, basketball enthusiasts, elite runners, media people, etc. to test the actual performance of the new footwear in competitive sports in the form of an event.

An elite runner in the 10KM Racing Challenge said that compared to the shoes he has worn before, the Feilan II is not only lighter, but also has excellent resilience. It can provide more power during running. The wider back sole also enhances stability. The overall performance is excellent, and I really like it.

It is worth noting that from December 27th to 29th, the 361° Joint Gathering Cost-Effective Gathering Day launched CQT technology products. This is also the third time 361° Deeply Linkage Gathering Festival. Using Gathering and Costing as the 361° New Product Technology Launch Channel, it makes full use of the resource efficiency of Gathering Savings Day to effectively reach the target audience, achieve the incremental value of brand e-commerce, and drive the explosion of e-commerce channel transactions. In addition, 361° Cooperative Budget Day also launched an online and offline basketball challenge, hoping to use this to appeal to the public to pay attention to environmental issues and donate basketball equipment, including CQT technology, through the Fujian Youth Development Foundation to support the development of youth basketball.

In 2023, 361° will also continue to promote the launch of its own IP contests in different cities in China, using a combination of products and events to link terminal consumers and strengthen the brand's influence on consumer terminals. As the official partner of the fourth consecutive Asian Games, 361° will also give full play to its role as a leading domestic sports brand at the next Hangzhou Asian Games, fully support the Asian Games with high-quality products and services, convey the spirit of the Asian Games and Asian Games culture, and help build a healthy China for all.