“Melon Buying Fever” at high temperatures, Meidu Kirin watermelons topped the list of fresh daily sales

We have just seen record heat in June, and July continues to be hot all over the country. In the midst of the intense heat and sweltering heat, “cooling down and relieving the heat” has become the core demand for residents' consumption. In fresh e-commerce, watermelons are fresh every day. Recently, watermelons have become popular among consumers. Since June, searches for the term “watermelon” have remained high. In June, watermelon sales increased 287% over the previous month.

“This year's Meidu Kirin watermelon is the platform's 'influencer single'. According to the platform's data, it is a double winner in the fruit category sales list and praise list.” The person in charge of Fresh Fruits of the Day said.

Meidu Kirin watermelons come from Dongtai, Yancheng, Jiangsu, known as the “hometown of watermelons in China”. The sandy loam unique to this area has good breathability, strong drainage, and the soil is alkaline, making it suitable for watermelon cultivation. As far as climatic conditions are concerned, during the fruit expansion period, the temperature difference between day and night is large, and there is plenty of light, which is conducive to the accumulation of sugar in watermelons. Meidu Kirin watermelons grown under these conditions are cool and sweet, have few tendons, few seeds, plenty of juice, high sweetness, and thin peel.

In addition to the Meidu Kirin watermelon, there is another type of watermelon full of regional characteristics, the “Panggezhuang watermelon,” which is known as “the watermelon that Beijingers cannot live without.” According to the person in charge mentioned above, this watermelon once set a record with the highest sales volume of over 50,000 pieces in a single day on the Daily Fresh Platform.

Panggezhuang watermelon is a geographical indication product of Beijing. The core planting area is Panggezhuang Town, Daxing District, Beijing. The sandy soil here is ideal for growing watermelons. Two small watermelon varieties, L600 and 900, are selected. They have a lot of flesh and thin skin, a crispy and refreshing taste, and are very sweet. Each melon weighs an average of 3-4 kg, making it ideal for today's small family.

Watermelons are easily damaged and the storage time is short, which poses a great challenge to the safety and timeliness of transportation. In order to ensure the best taste and taste of watermelons, Daily Fresh places high demands on all aspects of watermelon picking, transportation, storage, and quality control. Under the direct harvesting model, watermelons with suitable maturity are picked on the same day, packaged on site using customized materials, and shipped from the field on the same day, and transported throughout the cold chain.

After the watermelon arrives at the Daily Fresh Okura, it has to go through the final product control. “First, we need to look at the appearance. The flesh must not be crushed; the melon must be fresh. Second, in order to test indicators such as sugar content, maturity, freshness, and single fruit weight of melons, we require a sugar content of 10+. Finally, we also need to test for pesticide residues, and put them in storage after they all meet the acceptance standards.” The person in charge mentioned above said.

According to information, Daily Fresh has been deeply involved in the supply chain for many years, and for super categories and super single products such as fruits, vegetables, meat and eggs, the direct production area model has become widespread. In 2020, 80% of the daily fresh products were harvested directly from the production area, and the proportion of fresh products directly harvested from the production area exceeded 90%. There are already nearly 200 fresh farms and nearly 300 fresh factories across the country. The direct procurement model not only guarantees the quality of products at the source, but also greatly shortens the distribution link and optimizes costs.

The summer season is here, will Sanfuten still be far away? In order to fully meet the needs of consumers to cool off at home, the “Summer Cool and Good Food Festival” will continue to be held every day. There are various categories such as all kinds of cooling and cooling ingredients, unheated prepared dishes, seasonal melons and fruits, and refreshing iced drinks to help consumers enjoy a cool summer.

33K Views