Xinjiang white apricots are only sold for 20 days a year, and they are fresh and popular every day...

They only sell small white apricots from Xinjiang for about 20 days a year, and are popular again on the Daily Fresh Platform. Since its launch in mid-June, this sweet apricot, known as “white honey,” has maintained its position as a “niche fruit” in the top 3 fruit sales list during the season when melons and fruits are fragrant.

As another successful example under the Daily Fresh Producing Direct Harvest Model, Xinjiang Xiaobai Apricots have won the love of many users on its platform since it went live for several years. In recent years, Daily Fresh has also reached nearly 1,000 mu of direct harvesting from the small white apricot production area in Kuqa, Xinjiang.

“Kuqa is rich in thermal resources, and the temperature difference between day and night is large. Little white apricot trees can absorb snow from Tianshan Mountain for a long time, so the small white apricots produced here are sweeter than anywhere else.” The person in charge of the Daily Fresh Fruit business explained that small white apricots ripen every year from mid-late June to mid-July. Although the tasting period is short, this does not affect its popularity. At the “June 18 Shopping Festival” that just passed, sales of small white apricots in Xinjiang increased nearly fivefold on the Daily Fresh Platform.

As a Chinese sweet apricot ceiling, small white apricots from Xinjiang are high in sugar, low in acid, rich in flavor, juicy and fresh, and are an excellent variety for fresh food and processing. Therefore, it can be washed and eaten immediately, or made into dried fruit to prolong the sweet time, and can also be made into apricot wine, which is even more fragrant.

In order to ensure the best taste and taste of white apricots, Fresh Every Day has quite high requirements for transportation, storage, and quality control of small white apricots in Xinjiang. Under the direct harvesting model, small white apricots in Xinjiang are shipped from the field site, and customized packaging materials are used, and refrigerated throughout the process. The storage temperature must reach 0-10℃ and the humidity must reach 85%-90%.

After the small white apricots are transported to Okura, Daily Fresh will not only organize a professional team to test indicators such as sugar content, maturity, freshness, and single fruit weight of white apricots, such as the appearance must be smooth, the flesh must be white in yellow, the sugar content greater than 14°, and the weight of a single gram of fruit is more than 10g. Moreover, small white apricots also need to be sent to the Premium Laboratory for rapid inspection to meet standards such as the suppression rate of organophosphorus and carbamates of less than 50%.

“With direct harvesting from the production area, the distribution link for small white apricots has been greatly shortened. Not only is freshness guaranteed, but procurement and distribution costs have also been greatly reduced.” The person in charge mentioned above said that in recent years, the daily fresh platform has optimized the cost of directly harvested fruit from the production area represented by small white apricots by nearly 20 percentage points.

Today, small white apricots in Xinjiang have become a pillar industry in Kuqa and the main source of income for farmers. As a high-quality domestic community retail platform, Daily Fresh has been helping the rise of agricultural products in various parts of Xinjiang in recent years. In addition to small white apricots from Xinjiang, Korla pears and Aksu apples have all achieved impressive “records” on the Daily Fresh Platform. For example, after Daily Fresh became the first fresh e-commerce store in China to launch authentic Korla pears in 2017, it sold nearly 10 million Korla pears in 2020 alone, driving people to increase their income and become rich and promote rural revitalization.

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