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iClick Interactive Asia
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Best Practices | How B2B Businesses Can Use WeChat to Empower Growth

Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...

Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge.
Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
Use Qiwei smart codes to improve customer retention
The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away.
Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels.
In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
Customer interaction trajectoryProvide a basis for important sales decisions
For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve lead conversion rates. However, sales leads obtained through forms in marketing activities often have only basic information (name, company, job title, etc.).Using smart codes to add corporate WeChat not only simplifies the complexity of filling out forms, but also allows sales to communicate with customers as soon as possible, shortening waiting times.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...

More importantly, after sending customer information during communication (website link, pdf file, etc.), you can see whether the customer has read it as soon as possible. Furthermore, when decision makers from multiple departments join the company's WeChat communication, we can not only understand whether the customer has read it, but also see whether TA forwards the data to other relevant parties.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
Enterprise micro SOP accelerates sales conversion
Enterprise WeChat SOP (Standard Operation Procedure) allows the enterprise WeChat to automatically perform a series of pre-set standard tasks. It is part of marketing and sales automation, and is also a branch of the customer journey.B2B companies design customer journeys to shorten the lead conversion cycle as much as possible.
Take the Aisin Lai customer case as an example. When the customer scans the smart code to add the company's WeChat, sales are in a conference call and there is no time to consider it. At this time, according to the pre-set SOP process, they can automatically send a welcome message corresponding to the customer category (such as label, life cycle, source channel), and send follow-up information as soon as possible instead of the first time the sale is sent.
In addition, many B2B companies will continue to set up follow-up processes based on this. For example, after reading the data, customers will automatically ask, “What part of the data are you interested in?” , “Do you need me to schedule a consultation with a consultant?” ; If the customer does not respond or review the information for a period of time after receiving it, then the SOP will euphemently ask the customer, “Do you need any other information?” B2B companies can flexibly create SOPs suitable for themselves in the Aisinlai back-office to empower sales and accelerate transformation.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
“Enterprise and WeChat Community SOP+ Personal Circle of Friends”Achieve targeted cultivation
The above automated processes all take place during the conversation. However, for B2B companies, the transaction period is usually long (3-6 months or more), and how SOP occurs within a period of time after contact with the customer is also critical. Therefore, the importance of enterprise and micro community SOP and enterprise and micro personal circle of friends should not be underestimated. They can not only help marketers target and cultivate different customer cohort, but also help sales create new topics of communication.
With the Enterprise and WeChat Community SOP, as long as content is designed and prepared according to customer classification and different stages of the life cycle, sales can send different messages to different groups with one click. Based on Aisinlai's experience,The click rate and conversion rate of WeChat cultivation are far higher than email nurturing.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
Targeted cultivation of enterprise and micro personal friend circles is a circle of friends created using the company's WeChat to target personalized content according to the needs of different customers. A typical scenario is adding multiple customers to sales at a B2B exhibition. Different customers have different needs for the product line. Through the enterprise and micro personal circle of friends, different customers can be targeted to show different content, so that customers can understand the product in a more targeted manner.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...
“Corporate WeChat+Official Account”Empowering growth
“Enterprise WeChat+Official Account” is undoubtedly a 1+1>2 combined application for B2B companies.B2B marketers can nurture customers by providing customers with rich market data on the public account. When customers want to know more about the business (that is, from fans to leads), they can directly add corporate WeChat to the public account.
Over the past few years, WeChat's private domain has undergone drastic changes, from initially focusing on public accounts to a “public account+applet” dual position, to now being upgraded to a “public account+applet+enterprise Wechat+video account” matrix, from empowering marketing to enabling growth (market+sales). How to properly combine the above four WeChat private domain platforms to accelerate business growth has become a new challenge. Today, we will share how B2B industry customers can use WeChat to empower growth based on iParlLAY's service experience. Use Qiwei smart codes to improve customer retention The most important resource for an enterprise is the customer, but the interaction between the company and the customer is often through the sale of personal WeChat links. Once sales leave the job, the company faces the dilemma of customers being taken away. Using enterprise WeChat, a smart code can be assigned to each sale. When a customer adds the sales company WeChat, it will settle in the private domain of the enterprise. Even if sales are replaced, they can be easily handed over without causing loss of customers. At the same time, the enterprise smart code can distinguish customer sources from different channels, track sales performance, and facilitate managers to understand the marketing effects and sales progress of different channels. In addition, marketers can use enterprise smart codes to replace online forms, optimize customer experience, improve lead conversion rates, obtain sales leads more quickly, and check marketing conversion rates in real time. Customer interaction trajectoryProvide a basis for important sales decisions For B2B companies, the more comprehensive the insight into customer data, the easier it is to improve the line...

In this process, Aisinlai can help sales track all customer behavior on the official account and corporate WeChat, increase lead conversion rates, thereby reducing marketing and labor costs, and making sales win at the starting line.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.Read more
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