Huawei Hungary online store collaborates with AllValue mini program to launch WeChat store, enhancing the shopping experience of local Chinese consumers.

In 2015, Hungary and China signed the Belt and Road Initiative concept Memorandum of Understanding.In 2015, Hungary and China signed the Belt and Road Initiative concept Memorandum of Understanding.Driving comprehensive cooperation between the two countries in modern trade, logistics, e-commerce, etc., Hungary has also become an important transportation and logistics hub for China and Europe.

In 2021, Huawei reached an agreement with Hungary to help build the country's first 5G smart railway harbor. At the same time, Huawei is also bringing its industry chain to Hungary, signaling its entry into the European market.

In order to enhance the shopping experience of Chinese consumers in Hungary, in April of this year,Huawei Hungary's online store (huawei-store.hu) officially launched the WeChat international version mini program store.$YOUZAN (08083.HK)$

In discussions with AllValue, both parties reached a cooperation agreement based on shared philosophies and target markets. Huawei utilized AllValue's international version WeChat mini program to establish the Hungarian store. In the future, Huawei will continue to operate the mini program store, expanding its coverage to more Chinese markets in Europe.

What user pain points does Huawei Hungary Mini Program Store solve?

• Lightweight and quick:Wechat mini program store, no need to download the app, online shopping is more convenient

• Meets the shopping experience of Chinese consumers:The store uses a Chinese interface, worry-free reading

• Convenient payment:Supports direct WeChat payment and cash on delivery

• Service Guarantee:Chinese customer service, worry-free consultation for after-sales/maintenance; support for Euro-China joint protection, enjoy maintenance upon returning to China.

• Free Shipping:Free shipping throughout Hungary, save 1290 HUF instantly.

After Hungary, it will cover the Chinese market in Europe.

Hungary is located in the central region of Europe, also a crossroads of Eastern and Western Europe, known as the "heart of Europe". Goods from Central and Eastern Europe, even the entire European region, are concentrated in Hungary.

Hungary is in Central Europe and even Europe.Chinese peopleOne of the most active regions economically. Around 1990, China and Hungary signed a mutual visa exemption agreement, making Hungary the only visa-free country for Chinese people in Europe at that time. As a country with a large proportion of Chinese residents, Hungary has always been friendly and welcoming to Chinese people. Currently, the total number of Chinese people in Hungary has reached over 0.03 million, most of whom are concentrated in Budapest. Over 80% of them are engaged in business, with strong consumer purchasing power.

In addition, Hungary is also an important transportation and logistics hub in Central and Eastern Europe. In 2015, Hungary signed a Memorandum of Understanding on jointly building the belt and road initiative concept with China, becoming the first EU country to sign such an agreement. In 2017, Hungary and China upgraded their bilateral relationship to a comprehensive strategic partnership.

So far, most of the major rail routes between China and Europe pass through Hungary. The European inland rail network crisscrosses Hungary, efficiently and safely transporting goods via a modern rail network to major cities in Europe. Budapest Airport, the capital of Hungary, is the second largest cargo handling airport in Central and Eastern Europe. It is now actively participating in the belt and road initiative and has become an important part of cargo transportation between Hungary and China.

This is also a key factor in why Huawei chose to launch the online mini-program store in Hungary. Leveraging Huawei's influence in overseas Chinese communities, it also leverages WeChat mini-program stores to reach the Hungarian Chinese marketThis is an online store built through the international version of the AllValue WeChat mini-program, which not only has a Chinese shopping interface but also supports WeChat Pay, completely solving the dilemma of online shopping for Chinese people in Hungary.

Open up the flow of 'new retail' to increase online store traffic and improve customer repurchase rate.

It is understood that Huawei has conducted business in more than 170 countries globally, serving over 3 billion people worldwide. Huawei also has many offline stores globally, and in the current global epidemic situation, online shopping is the preferred choice for consumers.

In addition, combined with the rich features of the AllValue international version mini program, the Huawei Hungary WeChat mall will launch various gameplay such as mini program live streaming, member points, group purchases, corporate purchases, and lucky draws, benefiting consumers, promoting the retention of mini program private traffic, and increasing customer stickiness and repurchase rates.

About Huawei Consumer Business

Consumer business is one of Huawei's three major businesses. As a leader in the comprehensive intelligent life scenarios, its products cover mobile phones, personal computers and tablets, wearable devices, mobile broadband terminals, home terminals, and consumer cloud, etc. Based on Huawei's deep accumulation in the communication industry for over 30 years, Huawei's consumer business is committed to bringing the latest technology to consumers, allowing more people around the world to enjoy the joy of technological advancement.

About AllValue

Youzan is a leading transactional SaaS company in China, serving over 6 million merchants. AllValue is the international version product launched by Youzan in 2020, leveraging Youzan's 9 years of deep expertise in SaaS software products and services, and expanding the accumulated experience in mini programs, social fission, and private domain marketing to international and overseas Chinese markets.

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