Join hands with Trendy Gaming IP to open a new way to play in the metaverse, and 361° first launched an NFT digital collection

On April 20, the “I am the Oriental Future” series of NFT digital collections launched by 361°, a leading Chinese sporting goods brand in collaboration with the famous trendy game IP FATKO, went live on Ant Chain. In order to meet the needs of more young hipsters, the same clothing from the collection was also sold on e-commerce platforms and offline channels, breaking the dimensional barrier and pioneering a new way of playing across borders between sports brands, trendy gaming brands, and NFTs.

The brand's trendy NFT trio,Start the virtual reality dual cycle

This time, 361° launched a total of five digital NFT collections, including “Jump Skateboard,” “Answer Spring,” “Emotional Hip Hop,” “Vitality Frisbee,” and “Inverted Stadium.” As a unique digital asset, NFTs have achieved the digital presentation of trendy art, and as a result, have attracted the attention of young people.

The five digital collections on sale this time correspond to skateboarding, basketball, frisbee, camping, and music festival scenes, representing the trendy lifestyle advocated by contemporary young people. Through a combination of different scenes and elements, 361° presents the lifestyle in a scenario-based manner using trendy play as a carrier.

In an interview, FATKO's designer also said, “New concepts and new technologies such as metaverse and NFT are profoundly changing our culture and life. I am very happy that 361° can invite me to achieve diverse cultural expressions of trends and realize the exploration and progress of sports brands into the metaverse.”

Through this incident, 361° also opened a new path for virtual reflection of reality. Unlike most methods that are only presented in “digital” form, 361° simultaneously launched the “Frontier” series of apparel for consumers to choose from, breaking the barriers between dimensions and flexibly using digital collections to add attention and trend attributes to its products.

Behind the launch of the same physical clothing in the NFT, 361° forward-looking insight and innovative mindset on the integrated development trend of sports brands and the digital industry is hidden. While most brands in the industry are still watching, 361° is actively exploring the metaverse world and analyzing and reconstructing the three elements of brand, trendy games, and NFTs through the sale of physical apparel, linking the digital world with a realistic dimension, not only adding new ways to play, but also forming a “virtual reality double cycle” unique to the industry at this stage.

Innovative products continue to gain strength, interpreting the future of the East with sci-fi national style

In recent years, along with the continuous improvement of China's cultural self-confidence and the rise of Guochao culture, consumers' sense of identity with ethnic elements is also increasing day by day. Influenced by this, mainstream consumer groups are gradually paying attention to Oriental fashion culture and are increasingly developing into mainstream trends.

As a leading sporting goods brand in China, 361° shows the brand's understanding of national culture and new generation trends from the perspective of sports trends. With the new sports trend proposition of “I am the future of the East”, it has successively launched a number of product lines loved by trendsetters. It strives to make the world reimagine sports and see the East again, so that the trend is named after the East, and the future is born again from the East.

At China International Fashion Week held in September 2021, 361° held the “Oriental Break at Dawn” product launch with “Sci-fi National Style” as the design core, which was widely praised. At the 2022 Spring/Summer Shenzhen Fashion Week, 361° released a series of new products with both “Oriental beauty” and “sense of technology” under the theme of “Dongfang Xu”, which was once again highly recognized by the industry.

The “Frontier” series of clothing worn by the NFT digital collection this time is also one of the leading new 361° sports trends. The “Frontier” series is inspired by the story of the Chinese sci-fi IP “Three Body” series, blends “national style” and “sci-fi” elements to express the individuality of a new generation of young people and interpret “Oriental Future” with an oriental meaning. It is a 361° “window” for expressing the attitude of sports trends.

By using high-quality product stories and grasping strong fan cohesion, the 361° sports trend category successfully resonated with consumers and the times, thus achieving a two-way increase in reputation in terms of brand and product. In the future, 361° will also continue to explore the connotation of “Oriental Trend”, empower products, help the development of Oriental trend culture, and achieve brand image implementation.

Driven by sports trends, showing the future of the East to young people

Currently, with the rapid development of our country's economy, people's consumption philosophy is also constantly being upgraded, and young people have become the main consumer force. As a youthful brand, 361° takes the initiative to move closer to young groups, starting from their needs, and thus achieving effective matching in terms of products and marketing. To this end, 361° adheres to the “dual drive” strategy, that is, “driving the brand with professional sports and driving the business with sports trends”, and elevates “rejuvenation” to the level of the brand's core goal in market-based operations.

In order to establish a youthful brand image and reach the same frequency as young consumers, 361° has been actively experimenting on the product and marketing side, gaining insight into opportunities, and actively embracing young groups. As early as 2019, 361° teamed up with the FPS game “Crossing the Line of Fire” to create the “Gun Shoe” series of products, pioneering a new model of cross-border cooperation between sports brands and game IP. In 2020, 361° once again collaborated with “QQ Speed” to continue deepening cross-border cooperation with the e-sports field.

At the same time, 361° has also collaborated with IPs loved by young people, such as Saint Seiya, Gundam, Minions, KAKAO FRIENDS, and Lexi, to bring the lives of mainstream consumers closer to the lives of mainstream consumers and showcase new concepts of trendy fun.

36K Views