Lion Group Holdings (LGHL.US) announced the official launch of the metaverse project “Lion World”

Lion Group Holding Ltd. (Lion Group Holding Ltd.), April 8, 2022 (“Lion Group” or “The Group”) $Lion Group (LGHL.US)$ It is a one-stop trading platform operator that provides investors with a wide range of products and services, as well as an innovative product developer focusing on the NFT and Metaverse fields. Today, the group announced the launch of the 1.0 version of the metaverse project Lion World with DAWA Future Graphic Technology (DAWA Future Graphic Technology) (“DAWA Technology”). Global users can download the client on the official website at www.lionworld.com to strongly open up an innovative experience leading to the virtual world.

Lion World is committed to becoming a decentralized UGC (User Generated Content) platform, a content ecosystem creator in the Web 3.0 era, providing users with a virtual space to learn, work, play, and socialize. Users can not only be creators of the metaverse and build their own subuniverse world; they can also become metaverse players and explore tens of thousands of virtual subworlds created by a global community of developers.

The Lion World metaverse uses a “1+N” underlying architecture, that is, one main universe and N subuniverses. All the world is interconnected through unified underlying blockchain technology. All economic models are also connected accordingly, so that individuals and teams with different creative styles can build their own unique worlds (such as image, style, worldview, etc.) and share an economic system at the same time. Equipment, assets, and characters can be displayed, traded, permanently stored, and authorized through the main universe. Lion World has built a large number of infrastructure and tools for the sub-universe ecosystem, such as some blockchain underlying architectures (including decentralized data storage), standards and minting tools for NFTs based on various VR models, and face-pinching (Avatar) systems.

Lion World's unique value proposition is a user-driven value system where creators enjoy ownership of sub-universes, empowering participants to create native economic value. Lion World provides users with various types of virtual assets such as NFTs (models), gems (gems), and virtual objects (objects) through blockchain technology that combines public chains and private chains. Players can create, buy, or use NFT assets to generate virtual items, and virtual item holders (holders) will receive corresponding gem (gem) popularity rewards based on the attention the authorized item has received in the virtual world. In addition to receiving benefits through the Play to Earn (P2E) game mechanism, this is another innovative incentive scheme that distinguishes Lion World users from other metaverse worlds, Hold to Earn (H2E). This mechanism is intended to encourage the production of more high-quality original content, thereby accelerating Lion World's content growth.

One of the core members of the project management team, Mr. Luan Lin, Chief Operating Officer of Dawa Technology, said, “Lion World is a grand virtual world that is highly open and full of energy, and its growth is a continuous process. We will first provide online digital space and creation tools, as well as supporting functions such as personal digital identity and social transactions; secondly, open up agreement channels for cooperation with third parties and establish technical alliances for data exchange. Users can gain popularity by participating in digital infrastructure and exchange rewards, services, and transactions within the digital world. With more functional modules and game experiences such as the Avatar (Avatar) system and house construction system being launched one after another, the project will continue to be iterated, optimized, and upgraded to provide players with a virtual world of co-governance and sharing.”

Mr. Wang Chunning (Wilson), CEO of Lion Group Holdings, said, “The essence of the metaverse is a collection of technologies that will inevitably be born from long-term human development. Together with Dawa Technology, the leading VR, AR, and XR technology platform in China, we have formed a top professional R&D team in the industry. The metaverse project Lion World is not only a metaverse game with cutting-edge technology, but also a product of the times that promotes the combination of fiction and reality. While providing full possibilities for the digital value flow, all participants can experience more innovative experiments and value discoveries. We have always been convinced that with the further development of the digital age, the metaverse market will usher in a major explosion, and Lion World, which has an early layout and core competitiveness, is expected to become one of the important metaverse projects in the market. In the future, Lion Group will closely focus on implementing more related digital plans in the metaverse field, accelerate the development and creation of technical barriers and high-quality content, bring innovative product experiences to users, and continue to create meaningful value growth for shareholders.”

Since its establishment, Lion Group, as a powerful fintech company listed on the NASDAQ, has a keen sense of trends and a forward-looking vision, and is one of the first pioneers in exploring and laying out the metaverse with Internet tech giants such as Roblox, Meta, and NVIDIA. At the application level, Lion Group and Dawa Technology launched the development of metaverse AI creation tools in August 2021 to explore the driving forces of technological innovation such as virtual reality and digital twins. At the content layer, Lion Group's Flying Lion Studio pioneered the launch of the metaverse language NFT project “MetaWords” based on the work “Earth Book: From Point to Point” exclusively authorized by Chinese artist Xu Bing at the beginning of this year, and the commercial value continues to stand out.

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