6 boards in a row! Yuanlong Yatu, the “first share of Bingdun Dun”, is still rising and stopping! Travel stocks strengthened, and Caesar's travel industry was in a row

Today's midday trading saw the three major A-share indices turn green across the board.

In terms of sectors, sectors such as COVID-19 pharmaceuticals, tourist hotels, CRO, precious metals, blind box economy, and jewelry registered the highest gains. Sectors such as the explosion concept, digital currency, securities, insurance, banking, and real estate showed weak performance and were at the top of the decline list. The individual stocks were even more exciting.

“Bingdun's first stock” Yuanlong Yatu went up and down again

The Beijing Winter Olympics boosted the ice and snow economy, and related concept stocks took the lead.

Under the “hard to find” market demand, the stock price of “Bingdun Dun First Stock” Yuanlong Yatu (002878) has skyrocketed. Since the opening of A-shares on February 7, Yuanlong Yatu has had multiple consecutive rises and stops, and the stock price has soared 77% cumulatively. Today's midday trading, Yuanlong Yatu, the “first stock in Bingdun”, closed the market again. This is the sixth working day that its stock price has continued to rise and fall.

Due to the sharp rise in stock prices, on February 14, Yuanlong Yatu once again issued the “Notice Concerning Abnormal Fluctuations and Risk Alerts in the Company's Stock Trading”, stating that the company's licensed production and sales qualifications are not exclusive, and there is uncertainty about whether the company will continue to be popular in developing, producing, and selling licensed products related to the Winter Olympics in the future. The impact of the Winter Olympics-related business on performance is uncertain, so please refer to the financial data disclosed by the company.

Despite announcements, the company's licensing production and sales qualifications are not exclusive, and the negative shareholders' shareholders' shareholders' shareholders' holdings reduction announcements were still unable to resist the enthusiasm of the capital market. Starting today, Yuanlong Yatu moved high, and eventually rose and stopped.

It is worth noting that since the Beijing Winter Olympics, with the rapid popularity of ice dune, market demand has skyrocketed, and news such as “late-night queuing to grab piers”, “sold out”, and “orders are scheduled until the end of March” has continued. Under intense market demand, since the opening of A-shares on February 7, Yuanlong Yatu, the “first stock in Bingdun”, has been raised and stopped 6 times in a row. The stock price has soared 77% cumulatively. Currently, the stock price has reached a record high of 32 yuan, with a total market value of over 7.2 billion yuan.

Financial reports show that Yuanlong Yatu's revenue mainly comes from the three major components of promotional products, new media marketing services, and promotional services. Licensed souvenir management, precious metal handicrafts, and rental revenue account for relatively low overall revenue.

Yuanlong Yato earnings report, from Choice

Among them, Yuanlong Yatu's sales of promotional products declined in the first half of 2021. The 2021 interim report showed that promotional products achieved revenue of 413 million yuan, down from 467 million yuan in the same period of the previous year; new media marketing services showed an increasing trend. In the first half of 2021, new media marketing services achieved revenue of 309 million yuan, up from 220 million yuan in the same period of the previous year. Revenue from licensed souvenir businesses and precious metal crafts also increased in the first half of 2021.

Since the Winter Olympics this year, with the popularity and popularity of “Ice Dun Dun”, the revenue of Yuanlong Yatu's licensed souvenir business is expected to increase dramatically. This is also an important reason why the company has recently been sought after by capital. However, at present, the company's stock price has risen to a historic high of 32 yuan. It is still unknown how long the company's stock price will continue to soar under the influence of risk factors such as shareholders' holdings reduction and the decline in market popularity in the later stages.

According to the latest Cinda Securities research report, Yuanlong Yatu is a leader in the domestic integrated marketing service industry, serving customers including the world's top 500 and well-known domestic companies. As Bingdun becomes popular all over the country, it will catalyze its 22-year performance. The 22Q1 performance is expected to be flexible, and revenue growth is expected to double. The 21Q1 revenue base is 445 million yuan. The company's overall net interest rate is about 7%, and the net interest rate is expected to double, with a net profit base of 28.32 million in 21Q1. It is recommended to focus on it.

Guotai Junan believes that as a licensed manufacturer and retailer for the Beijing Winter Olympics, Yuanlong Yatu is expected to benefit from the boom in sales of licensed products for the Winter Olympics, increasing overall valuation and revenue from the retail business. The company's original marketing expenses for major gift giveaway customers have been reduced, and it will take time for Xintuo customers to obtain orders and release performance, and short-term performance is under pressure. The recent boom in sales of licensed products for the Winter Olympics raised the company's valuation expectations. Net profit due to mother for 2021-2023 is estimated to be 1.21/2.03/236 million yuan, down 47%/34%/41% from previous forecasts, respectively, maintaining the “increase” rating.

Travel stocks exploded, Caesar's travel industry trifecta

Today, tourism stocks rose strongly again. By noon, Huatian Hotel, Caesar Travel, Tibet Travel, Jinling Hotel, Qujiang Cultural Tourism, Guilin Tourism, etc. had all risen and stopped, while Zhangjiajie, Xi'an Tourism, and Zhongxin Travel continued to rise.

Notably, this is the third consecutive trading day for Caesars Travel. Over the past month, Caesars Travel has accumulated a cumulative increase of more than 40% with the rise in travel stocks.

Due to the recent sharp rise in stock prices, the company today issued the “Notice Concerning Abnormal Fluctuations and Risk Alerts in the Company's Stock Trading”.

After the outbreak of the epidemic, the tourism industry was greatly impacted, and many travel industry companies, such as Caesar Travel, lost their performance due to shrinking market demand and other reasons. However, with the improvement of the domestic epidemic prevention and control situation, the domestic travel market showed a recovery trend, and the performance of some travel companies recovered.

The performance forecast shows that in 2021, Caesars Travel lost 48,000 million yuan to 58,000 yuan in net profit to mother, compared with a loss of 698.2701 million yuan in the same period of the previous year. It can be seen that the extent of its performance loss has narrowed.

As a listed company in the travel industry, Caesars Travel's revenue mainly comes from airline catering and travel services, while other businesses such as food delivery and railway catering account for only a small portion. In the first half of 2021, its airline catering and service revenue increased compared to the same period of the previous year, but there was still a big gap with pre-pandemic levels, and Caesar Travel's travel service revenue declined significantly.

According to Caitong Securities, the core investment logic in the travel sector is “repair+growth.” Remediation means that as the marginal impact of the epidemic weakens and policies are adjusted, the original business has been repaired. The current stabilization of the overall market, as well as the rebound shown by the local market, has begun to catalyze “market repair.”

Caesar's travel industry has experienced this wave of growth. On the one hand, thanks to the improvement in the domestic epidemic prevention and control situation, the tourism industry is recovering against the backdrop of a recovery trend in the domestic tourism market. On the other hand, after the company's stock price declined last year, the current valuation is not too high. Under the influence of favorable news, there has been a rebound. Furthermore, the company's performance was narrower than the previous year's loss level, which also increased market confidence to a certain extent.

$Beijing Yuanlong Yato Culture Dissemination (002878.SZ)$

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