【Creative Strategy】How to write a good industry analysis?

A high-quality industry analysis can help mooersgain a clearer understanding of the development status of a particular industry，quickly grasp the key success factors，Looking into the future of the industry from the past and present., even making reasonable investment decisions based on this.Make reasonable investment decisions based on this.。

This week, Star Futubull has summarized the "content creation recipe" for industry analysis from high-quality industry analysis articles.Through the dimensions of content selection, writing features, and data collection.Let's take a look together.

First, how to choose topics for content?

1. From the perspective of the sector you are in.，It can behot topics, financial reports, live trading, derivatives, and general financeand other related industries in the sector.

2. From the perspective of the approach, it canAnalyzing the macro environment and overall industry trends.、Detailed information on specific sectors and leading companies.orFocus on the micro perspective of investment targets and their competitors.。

① Analyzing the macro environment and overall industry trends.

Analysis of the macro environment primarily studies the impact of changes in aspects such as economics, policies, and laws on the industry in which the companies operate.Discovering the changes in a specific factor related to the industry can bring about opportunities and threats to the industry.

·Analysis of the current situation in the industry：Clarify the driving factors of industry development and the current survival status of domestic and foreign enterprises.

·Policy Environment Analysis：Clarify the level of support from relevant policies.

·Industry chain analysis：Able to determine the supply and demand relationship within the industry, and clarify the specific positioning of enterprises in the industry.

·Analysis of development trends：Analyze the market's development space and challenges, determine the stage of the industry, and grasp future development trends.

② Situation of segmented fields and leading enterprises.

·Analysis of business models.：Understand the company's profit model.

·Market size analysis：Understand how big the market cake can be divided, or how much cake is left to be divided.

·Analysis of the competitive environment：Determine the main players in the industryCompetitiveness in the market and the corresponding strategy, find the key success factors.

·Head company analysis：Fully understand the development model and strategy of typical companies in the industry.

③ Micro-focus: Look closely, analyze the business model, profit model, revenue structure, etc. of a specific symbol.

What are the characteristics of high-quality industry analysis?

· Clear perspective, in-depth focus

able toFocus on 2-3 dimensions, and carry out in-depth discussion and analysis.Enough to hone a selected excellent article.

Click to read "Investment Logic - Starting from "Sichuan Swellfun""

· Concise viewpoint, conclusion first

Concise viewpoints are clear at a glance,Helps mooer quickly grasp the main points of the article。

Click to read "Photovoltaic, electric vehicles rise in succession, will energy storage be the next turning point?"

- Neat layout, highlighting key points

Click to read "Demand from downstream drives the industry chain operating rate to rebound across the board, with scarce links rising on schedule"

3. How to collect relevant data?

In addition to clarifying the topic and summarizing the analysis, the most important thing is the collection of data and information, which Futubull integrates.The three main channels for obtaining data, for mooers to bookmark and reference~

1. Related expert informationsuch as relevant media, industry experts.

2. Make good use ofSearch Engine, you can accurately find most of the information you need, and even discover some new dimensions of thinking.

3.Public data

①National official public data: such as statistics bureau data.

②Public data of listed companies: such as prospectuses, financial reports, major announcements, etc.

③Research reports from information companies, data platforms, and third-party institutions.

This week's share ends here~[Creative Strategy] is continuously being updated.

Feel free to leave comments and ask any questions you may have during the creative process~ Star Bull will reveal the answers in the upcoming series one by one!

【Review of the past】

Futubull Circle Creation Guidelines (Part 1): How to write a popular piece of content?
Futubull Circle Creation Guide (Part 2): The 'traffic password' not to be missed in Futubull Circle

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