Ed Weixuan (9919.HK) Douyin live e-commerce business GMV is about 370 million Successfully hosted multiple online and offline events for Chanel, Dior, and Pudala

(October 11, 2021 - Hong Kong) Edwin Group Holdings Limited (“Edwin” or “Company”, together with its subsidiaries, the “Group”, stock code: 9919.HK), a leading fashion brand data interactive marketing group in Greater China, was upgraded to a new strategy based on the original experiential marketing, digital marketing and sports IP operations, combined with the new live e-commerce and MCN/KOL divisionsFashion Brand Data Interactive Marketing GroupIt provides interactive data performance marketing for high-end fashion brands, accelerates the full integration of online and offline, and reaps remarkable results.

Strengthen the star lineup and prepare for Double Eleven and Double 12 e-commerce live streaming

As of October 8, 2021, the Group made full use of its resource advantages. In just four months since the establishment of the Live E-Commerce and MCN/KOL division, with only two artists, Zhang Li and Chen Yanfei, Douyin E-commerce Live Streaming GMV contributed about RMB.3.7 billion yuan. Meanwhile, the company aims for the fall and winter of 2021Join at least 2-3 artists to prepare for the upcoming Double Eleven and Double 12 peak seasons.The Group will accelerate the strategic layout of Douyin e-commerce and continue to expand the impressive record of Douyin Live e-commerce.

Douyin e-commerce live streaming artist: Zhang Li

Douyin e-commerce live streaming artist: Chen Yanfei

Experience marketing business: Chanel, Dior, Prada and many other famous brand events were successfully held

The Group is an experiential marketing service provider for high-end and luxury brands in Greater China, providing customers with comprehensive marketing solutions. Benefiting from the recovery of the epidemic, the company has hosted a number of fashion shows and exhibitions for famous international brands in the past 3 months.In total, no less than 50 events have been held.These include the world's first “Perceiving Chanel” fragrance exhibition held at the Shanghai West Bund Art Center to commemorate the 100th anniversary of Chanel No. 5 perfume; Dior's Christian Dior: Dream Designer exhibition at the Chengdu Museum of Contemporary Art; and the first Prada 2022 Spring/Summer 2022 women's fashion show in Milan and Shanghai. Under the dual wheel drive of consumption upgrades and the return of overseas consumption, consumption upgrades are growing at an accelerated pace. As the largest fashion experiential marketing service provider in Greater China, the Group will continue to secure its leading edge and continue to expand its market share.

“Perceiving Chanel” perfume exhibition

Prada Milan Shanghai Twin Cities Fashion Show

New digital marketing business: the total online exposure of PORTS in the 60th anniversary of digital marketing exceeded 500 million

Unlike traditional digital marketing models, Edwin has expanded the service scope of the original digital marketing business into a comprehensive digital promotion package. This year, it has updated two business service contents: MCN/KOL and e-commerce operations. In September 2021, the company collaborated with PORTS to launch the 60th anniversary promotion campaign of PORTS online. Total online impressions during the eventExceed 500 million,Total number of topic page viewsOver 290 million. In order to enhance brand exposure, a number of well-known leading bloggers were selected at different stages of the event to share relevant content on various social media platforms to enhance interactivity. The total number of KOLs read during the event reached32 million。

PORTS 60th Anniversary Promotion Campaign

Seize the opportunities of national fitness 2021-2025 to lay out sports IP expansion

Edwin has already entered the field of sports IP development in 2016, including10 years exclusiveThe right to use the “La Liga Club” brand;12 years exclusive to ChinaThe right to host the “Tour de France” brand event. At the same time, a strategic partnership was reached with the World Extreme Sports Conference in 2020. The COVID-19 pandemic has made people pay more attention to exercise. The introduction of the “National Fitness Plan (2021-2025)” has injected momentum into the Chinese sports consumer market. The Group will seize the new opportunities brought by the National Fitness Program and actively create a new growth pole.

Mr. Liu Jinyao, Co-Chairman of the Board of Directors and CEO of Edwin said, “The company's strategy is clear. In order to seize new opportunities for development in the digital age, the group upgraded its new strategy to a fashion brand data interactive marketing group while consolidating its original business advantages. The three major business segments worked together to drive a comprehensive online+offline strategic upgrade.”

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About Edwin Group Holdings Co., Ltd.

Edwin Group Holdings Limited (9919.HK) is a leading fashion brand data interactive marketing group in Greater China. Its business covers experiential marketing and PR services, digital marketing and e-commerce services, IP operations, etc. It is the largest marketing group serving luxury brands and fashion brands in Greater China, with a market share of about 7%, and was listed on the main board of the Hong Kong Stock Exchange on January 16, 2020. All of the Group's businesses are centered on data interactive marketing, and the comprehensive marketing layout of digital capabilities is continuously accelerated, including establishing an MCN division, providing performance marketing and live e-commerce for brands, etc., to achieve a closed loop from marketing to sales.

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