A major release is here! The combination of metaverse and football is launching globally! Crazy Sports is really going wild!

Hong Kong-listed company Crazy Sports (0082.HK) announced today that it has reached a cooperation agreement with Beijing Qiyu Education Technology Co., Ltd. (hereinafter referred to as Qiyu), officially launching the 'metaverse' strategy.

Public information shows that Crazy Sports' partner this time is one of the first domestic companies to contact the 'first stock of the metaverse' Roblox, and uses Roblox's game development team to develop games; in 2019, Roblox jointly launched the Chinese version of 'Roblox' with its Chinese agent Tencent, and the team has reached a cooperation agreement with Tencent; In January 2021, Qiyu officially signed with Roblox, responsible for maintaining the Roblox developer community, establishing and executing educational strategies for Chinese developers, etc., and has established stable cooperative relationships with Tencent and Roblox.

Recently, the concept of the 'metaverse' has been very popular, seen as the next generation of the Internet, representing a completely immersive three-dimensional digital environment, and a more inclusive online space. At the current stage, games that pursue virtual world sensory experiences are closest to the nascent 'metaverse'. Crazy Sports has been deeply involved in the field of sports games for many years, owning two major IPs, the Chinese Super League and FIFPro (International Federation of Professional Footballers), promoting the combination of top sports IPs and the metaverse, sparking infinite imagination space.

It is reported that Crazy Sports is expected to be the first to launch a metaverse football game, carefully crafted by a senior R&D team, and open to users in China and globally. Subsequently, Crazy Sports will continue to launch more metaverse games step by step, including football, basketball, snooker, racing games, and more, striving to create a miniature universe of Crazy Sports series sports games.

Crazy Sports, which has been deeply involved in the sports industry for many years, has its own judgments and understanding of the development trend of the 'metaverse'. During the 2021 World Internet Conference in Wuzhen, Crazy Sports Group's Chairman of the Board, Zhang Lijun, discussed his thoughts on the concept of the 'metaverse', bullish on the application and development of the 'metaverse' in the sports industry. In Zhang Lijun's view, the sports industry will undergo revolutionary reshaping with the support of the 'metaverse'.

"First, everything is possible in the virtual world. With glasses, you can experience climbing Mount Everest, skiing, swimming, the metaverse overturns the constraints of the environment when sports activities occur in reality, without obstacles and boundaries; second, the types and methods of sports events will have innovative changes, the richness and diversity of the sports industry will also be stimulated; third, the most crucial point is that it may give birth to giants in the sports industry. After various technological elements of the metaverse are integrated into the sports industry, the growth path of the sports industry changes, and it can enter a rapidly explosive state of high-profit growth."

In the future, establishing a business closed loop covering technology, business models, application scenarios, operation mechanisms, and trading mechanisms under the support of the 'metaverse' will be the key direction for Crazy Sports to explore. For example, Crazy Sports plans to integrate electronic jump ropes into the metaverse environment, creating some application scenarios while jumping rope, such as organizing online jump rope competitions for a company. Compared to the past, this competition is not affected by venue, epidemics, or time, making it more convenient and more interesting.

As a digital sports and entertainment group that always adheres to technology-enabled business, Crazy Sports stated that the metaverse strategy will promote the company's continuous pursuit of technological innovation, lead industry development, build new business models, deeply promote digital transformation, and provide users with a better experience.