Crazy Sports unveils two sports science mobile games at the 2021 Beijing International Game Innovation Conference.
From September 24th to 26th, the BIGC2021 Beijing International Game Innovation Conference was held in Peking. As representatives of China's sports gaming industry, Crazy Sports has successively become the official game partner of the China Football Association Super League and a partner of the International Federation of Professional Footballers, popularizing and promoting the development of sports-themed games. Including, Crazy Sports' first internationally licensed sports popularization mobile game by the FIFPro, "Stormy Football", and the official game of the Chinese Super League "Dream Football" were invited to participate in the game content innovation exhibition.

(The above picture shows the two sports popularization games, "Stormy Football" and "Dream Football", appearing at the Beijing International Game Innovation Conference)
It is reported that the Beijing International Game Innovation Conference was guided by the Publicity Department of the Beijing Municipal Committee of the Communist Party of China, the Haidian District Committee of the Communist Party of Beijing Municipality, and the China Audio-Visual and Digital Publishing Association. It aims to leverage the capital's technological talent and resource advantages, focus on innovative game development and international cooperation, and thereby promote the construction of "one capital, five centers" in Beijing. The BIGC2021 Beijing International Game Innovation Conference attracted many well-known domestic and foreign game developers including Sony, Microsoft, Riot Games, Tencent, Netease, Perfect World, and Changyou; as a representative of China's sports gaming industry, Crazy Sports' content innovation in sports popularization games was recognized at the conference, making it an official partner of this conference.
At this conference, Crazy Sports' two sports popularization games - "Stormy Football" and "Dream Football" were both showcased at the game content innovation exhibition. As the FIFPro licensed "Stormy Football", this game was developed over 4 years, leveraging the domestically developed "Huahuo" 3D game engine, focusing on a "fair competition" match mode, allowing players to become familiar with football match rules such as corner kicks, penalties, free kicks, red and yellow cards, match scheduling, etc., and also allowing players to use different coaches and world-class players, operational strategies and tactics, to experience the infinite charm of football, gradually develop a habit of football, and even contribute to the development of football careers.
As the official game of the Chinese Super League, "Dream Football" was jointly developed and published by Crazy Sports and China Mobile Migu Interactive Entertainment, featuring IP rights of 16 clubs and over 500 star players from the Chinese Super League. By participating in online football matches through "Dream Football", players can become more familiar with local football leagues, understand the current situation of Chinese players and the development of Chinese football, thereby guiding players' attention to Chinese football events, inspiring patriotism, and driving active participation in football.

Public data shows that Crazy Sports Group's gaming business focuses on sports popularization games, which play a positive role in promoting sports in terms of popularizing sports. A responsible person from the National Press and Publication Administration publicly stated during a press briefing, 'The reason for allowing a small amount of time for minors to access online games is mainly because some teachers and parents have reflected that moderate exposure to games, especially some sports games, has a positive effect on the healthy growth of young people.'
Wang Yifei, Deputy Minister of the Publicity Department of the Beijing Municipal Committee and Director of the Beijing News and Publishing Bureau, also attended the conference and delivered a speech. Wang Yifei stated that practitioners in the gaming industry should have a deep understanding of the importance and urgency of preventing minors from indulging in games from the perspective of cultivating a new generation of people who will bear the great responsibility of national rejuvenation. 'I hope that game enterprises will dig deeper into their connotations, adhere to the central task of cultivating and practicing core socialist values, take disseminating excellent traditional Chinese culture as their mission, concentrate on incubating and cultivating quality products, meticulously select, carefully polish, strive for excellence, and focus on creating timeless classics.' Wang Yifei also announced at the conference the implementation status of Beijing's gaming companies in real-name registration certification and access to anti-addiction systems.

As a leading enterprise in the domestic digital sports entertainment industry, Crazy Sports Group has long been committed to creating a rich and colorful sports culture scene, allowing people to experience the charm of sports through gaming, enhancing people's interest in sports events, and promoting the dissemination and promotion of offline sports. In the future, Crazy Sports Group will continue to uphold the development concept of technological innovation, practice the development mission of 'Let sports create happiness,' continuously promote the integration of technological innovation, sports, and cultural entertainment, launch more high-quality sports popular science games, undertake more social responsibilities, and lead the development of the sports industry.
Risk Disclaimer: The above content only represents the author's view. It does not represent any position or investment advice of Futu. Futu makes no representation or warranty.
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