Combining public welfare and fun, creating a 'lucky and enjoyable' store, Crazy Sports Shijiazhuang [Sports Lottery Business Complex Direct Store] grandly opened during the Mid-Autumn Festival.

Different from traditional physical sports lottery stores, the overall decoration design concept of sports business complex direct stores is inspired by theme stores familiar and loved by post-90s young people. It combines the brand concept of sports lottery 'public welfare, health, happiness, and luck', and cleverly integrates youthful dreams with sports lottery culture in a relaxed and warm style. At the opening scene, young people stopped to watch and eagerly experienced the simple, fun, and easy-to-learn sports lottery gameplay represented by the sports lottery Top Scratch-it.

In recent years, with the increasing importance of the public welfare attribute of lotteries, the sports lottery's multi-channel and multi-format sales model is gradually maturing. Since 2019, Crazy Sports has been promoting the installation of sports lottery sales terminals in convenience stores across the country, helping people develop a mindset of 'buying sports lottery at convenience stores' and leading the new retail model of sports lottery + convenience stores. As of now, Crazy Sports has signed contracts with nearly 30 channel brands such as Convenience Bee, 711, and Tenfu, serving 17 provinces and cities, covering over 60,000 stores.

Nowadays, the sports lottery industry presents a trend of rejuvenating the lottery purchasing cohort, where commercial complexes not only have large customer flow but also constitute the main consumer force of young groups. The combination of the two has become an inevitable choice. The emergence of sports business complex direct stores not only provides a new consumer cultural scene for people who enjoy shopping, leisure, entertainment, and consumption in commercial complexes but also shortens the distance between them and public welfare.

Therefore, this sports business complex direct store aims to attract the attention of young groups who pursue a fashionable and stylish life and enjoy unique shopping methods. It aims to spread the public welfare concept and brand image of sports lottery among these vibrant young people, promoting more young groups to get in touch with lotteries and participate in sports lottery public welfare causes.

Crazy Sports is the leading company in the domestic digital sports entertainment industry, empowering the industry through big data, artificial intelligence, and blockchain technology, constructing a business layout of 'Crazy Single Prize + Lottery Sales, IP + Sports Gaming, Events + Guessing'. This is another innovation and attempt by Crazy Sports in expanding sales channels, enlarging the lottery purchasing cohort, promoting the sports lottery brand, and achieving innovative breakthroughs in brand promotion.

The opening of the Shijiazhuang [Sports Business Complex Direct Store] falls under the lottery new retail channel sinking in the 'Crazy Single Prize + Lottery Sales' sector. Crazy Sports takes Shijiazhuang as a pilot city to reach out, understand, and attract more attention from young groups, seizing the consumption demographic led by post-80s and post-90s young people. In the future, Crazy Sports will use the Wanda Center store and Letai Shopping Center store in Shijiazhuang as a starting point to accelerate the establishment of a national sports lottery retail network, realize a closed-loop ecosystem of sports entertainment interaction, and lead the industry in pioneering innovation.